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Could machine learning solve attribution challenges?

This new attribution methodology uses machine learning, gives marketers visibility into full-funnel...

Jennifer Videtta | May 16, 2019 at 10:43 am ET

Chatbots are forecasted to draw sales from other marketing channels and drive major savings for...

Jennifer Videtta | May 10, 2019 at 9:20 am ET

His comments highlight the differences in how the two browsers are approaching restrictions on cross-site...

Ginny Marvin | May 9, 2019 at 4:40 pm ET

Version 5.2 of Wordpress' Jaco platform includes new website health check features, PHP error protection, new dashboard icons and...

Amy Gesenhues | May 8, 2019 at 1:33 pm ET

Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting...

Keith Pieper | May 7, 2019 at 2:48 pm ET

Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an...

Jennifer Videtta | May 6, 2019 at 9:00 am ET

The integration with Microsoft's CRM is designed to provide a holistic view of direct and indirect sales channel performance....

Jennifer Videtta | May 2, 2019 at 3:18 pm ET

Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to...

Lisa Peyton | May 1, 2019 at 3:20 pm ET

The video platform's newest feature lets marketers create customized video channels that can be distributed across devices and connected TV...

Amy Gesenhues | Apr 24, 2019 at 2:01 pm ET

At MarTech West, Nordstrom's analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective...

Kyle Henderick | Apr 23, 2019 at 2:24 pm ET