Archives
Repurposing an internal digital ad solution for client use
Internal data sources serve as the foundation for a new external platform....
HubSpot and Howard University partner for Center of Digital Business
Partnership covers both students and faculty for experiential learning and research opportunities....
Beyond the relaunch: Evolve your web strategy toward regular iteration
Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web...
This week in martech
News from Snap, Quantcast, Pattern89, Hootsuite and...
Hacking the virtual event stack
There's non one-side-fits-all when it comes to a virtual event tech...
Virtual events are here to stay: and they’re a digital channel
Integrate argues that virtual events should be seen as something more than substitutes for...
Finding value through negotiation with martech vendors
Experienced leadership with hands on marketing operations experience matters....
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...
In-video engagement as an alternative to ads
How to activate engagement within the video-viewing...
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors...
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns....
The 2020 holiday season is here: Get your digital house in order
Retailers that win the delivery wars will win the...
Why empathy is about meeting the customer on their terms
Centralizing decisions and basing actions on context is key to delivering real value for your...
How implementing a CDP makes operations more efficient
Properly preparing for CDP implementation is the first step to success....
This week in martech
News from Singles Day, Insightly, SAP, Terminus, ZoomInfo and...
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to...
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are...
How a well-oiled marketing operations machine drives business forward
It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are...
Demandbase launches Demandbase One
A new platform representing the integration of Demandbase and Engagio...