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MOPs community pulls together as many face job uncertainty
Because marketing operations teams are needed more than ever right...
Impact of in-house Lifetime Value model based on learnings from Lyft
Understanding the potential value of a user is critical to every...
How the Paycheck Protection Program can save your agency, and your clients
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program...
Making the most of your martech by better managing stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our...
Zoom issues apology, outlines plan to address security failures amid explosive growth and usage
Zoom apologizes for security failures, says it has 200M+ DAUs vs. 10M in Dec., and plans to freeze development of new features to focus on...
Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing....
MarTech Minute: ANA creates CMO council to help marketers navigate COVID-19 upheaval
The Association of National Advertisers said it has formed a Coronavirus Coalition of CMOs from major brands like Target, CVS and more to lend...
COVID-19 stories: Marketers, martech firms pivot as world goes online
Here are some encouraging stories from marketers who made quick changes to...
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation solutions....
Announcing Discover MarTech: A Virtual Event For Strategies & Solutions
Continue your learning initiatives, engage with solution providers, and connect with the MarTech community -- all from the comfort and safety of...
Coronavirus crisis gives marketers time to focus on martech adoption
Call your vendors and ask for best practices. Focus on your collaboration with IT, experts...
Tell us: How are you pivoting during the COVID-19 crisis?
We want to hear from our community about the creative tactics you're using to wrestle the beast of uncertainty to find small wins (for clients...
Large majority of recent AI deployments meeting expectations, says MIT survey
Nearly all "large companies" in the survey will be using AI by the end of this year....
Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead
A dispatch from the "new normal" home office....
MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis
Can you imagine trying to completely transform your stack in the midst of a global crisis. Well, that’s what CDP company Exponea has done, and...
How MOPs teams are staying agile as remote work becomes the norm
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the...
What a developer community can tell you about martech
A robust ecosystem surrounding a software platform speaks volumes about its flexibility and...
Lights out on your events, now what?
Here are some strategies to execute a hard reset on objectives to make the most of what your brand already...
Here’s what the role of a martech orchestrator looks like
We all know martech is complex and evolving so we need orchestrators to provide clarity about how operations are...
Soapbox: Does COVID-19 change everything?
Business was already moving at lightning speed but what you do in the coming months will likely define your...