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The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
Martech is marketing
Marketing in today's landscape isn't possible without...
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain...
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data...
The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model
The martech week in review: News and announcements in marketing technology this week that you might have...
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job...
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers
The latest move from Cheetah Digital seeks to bring better customer data to marketers while keeping compliance at the...
3 things every CMO should know about the creative production process
The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia,...
Nintex Sign powered by Adobe Sign enables e-signatures for Microsoft Sharepoint Customers
Nintex Sign powered by Adobe Sign allows Sharepoint customers to access e-signature solution that could enable digital...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug...
Prime Day content drives email engagement for Amazon’s competition
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon's Prime...
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields...
Adopting new martech? You don’t have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn't need to be so black and...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for...
The analytics market is consolidating. What does this mean for marketers?
Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform...
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google...