Archives
When testing, look at the big picture
Optimizing for MQLs, for example, can have big implications for downstream...
How marketers manage their work today: Monday’s daily brief
Please take our new survey on work...
Trade cookies for control of your identity program
Brands need people, and people need brands. Do they need third-party cookies to...
IBM Watson adds creative optimization to OTT, video
Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and other...
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey....
Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more...
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the...
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC...
Pega releases new products, adds low-code capabilities
Pega is supporting the work of citizen developers, while aiming to solve for the complexity that...
5 strategies to become a more impactful, buyer-driven marketing org
In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing...
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call...
Facebook revenue almost doubled: Twitter hit its target, but stock falls
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike...
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with...
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than...
Adobe rearchitects its CDP: Wednesday’s daily brief
Plus, what Apple's App Tracking Transparency means for...
How to find the perfect influencers for your brand: A quick and easy way
Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your...
A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as...
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual...
How Smartly.io is overcompensating for its carbon emissions
By partnering with Compensate, the adtech platform is reducing its overall carbon...
Brand risk was up in 2020. Where is it heading now?
And what steps can brands take to stay safe? IAS CMO Tony Marlow...