Archives
Marketers are taking greater ownership over CX initiatives: Survey
Gartner discovered many CX responsibilities have shifted from IT, customer service and operation teams to marketing departments in the last two...
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort...
The MarTech Minute: ZoomInfo’s new B2B apps, funding news from AI startups and marketers on the move
The marketing technology week in review: A round up of news and announcements you may have...
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to...
Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV
The partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on...
Webinar: Emerging Elements for Email Marketing in 2020
Join us as we dive into five emerging elements that will change email marketing as we know...
DoubleVerify launches CTV certification program to help curb ad fraud
The first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and...
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
Merkle launches digital advertising solution for retailers to monetize their customer data
New Stream Media aims to help retailers develop media programs for brands. The solution taps Google's ad...
We need you … to help us crowdsource the martech landscape supergraphic
We're opening it up to the whole martech community to add, edit or delete companies from the...
Why focusing on martech is too myopic
While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors....
3 questions to ask before committing to martech certifications and enablement programs
With a wide variety of martech learning paths and professional certifications to choose from, these key questions will help marketers find the...
The evolution of the marketing technologist: How martech roles have changed during the last 5 years
In 2014, MarTech Conference Chair Scott Brinker defined the primary marketing technologist roles. Today we're looking at how those roles -- and...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in...
Conductor launches SEO services marketplace for Searchlight users
Marketers can request analyses, content briefs and more directly through the...
Oracle Retail launches customer acquisition tool for commerce marketers
Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing...
DoubleVerify launches real-time, predictive ad effectiveness solution
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad...