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Archives

Streamers on Phones, Bazaarvoice Shopper Experience: Thursday’s daily brief

Plus, Yelp expands Waitlist for disrupted...

Chris Wood | Feb 25, 2021 at 9:00 am ET

Server-side rendering: What SEOs need to understand

A guide for search marketers on how rendering JavaScript impacts search...

Sponsored Content: Botify | Feb 25, 2021 at 7:00 am ET

Sharing The Trade Desk’s Unified ID will not end adtech disruption

The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption...

Kim Davis | Feb 24, 2021 at 9:24 am ET

 

Using intent data to deliver results in 2021

Intent signals bring precision to today’s B2B marketing...

Sponsored Content: Integrate | Feb 24, 2021 at 7:00 am ET

Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

How Josh Dzime-Assison helped build a martech stack to support a new reselling...

Meg Ryan | Feb 23, 2021 at 12:00 pm ET

If marketers use it, yes, it’s martech

As long as they bring vision, commitment and orchestration to the tool...

Steve Petersen | Feb 22, 2021 at 1:07 pm ET

Messaging channels are surging: Monday’s daily brief

Plus Australia v. Facebook and news from The Trade...

Kim Davis | Feb 22, 2021 at 9:46 am ET

Facebook-Australia standoff may have turned a corner

The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...

Meg Ryan | Feb 19, 2021 at 12:00 pm ET

How messaging channels are surging and becoming critical to marketing success

More customers are using messaging channels to engage with brands and make purchases, new data...

Chris Wood | Feb 19, 2021 at 10:18 am ET

Digital-first commerce boosts Shopify’s earnings

Meanwhile, physical giant Walmart reports disappointing...

Kim Davis | Feb 18, 2021 at 12:18 pm ET

Google’s search choice option made no dent on market share: Thursday’s daily brief

Plus, consumers are looking for reassurance and...

Kim Davis | Feb 18, 2021 at 10:05 am ET

How to Lead People Effectively on Agile Marketing Teams

Actionable advice on how to get the best out of your agile...

Stacey Ackerman | Feb 18, 2021 at 7:15 am ET

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Auction participants say the model favors ad-heavy search engines and redirects their profits to...

George Nguyen | Feb 17, 2021 at 12:45 pm ET

LiveRamp ATS – Another ID solution: Wednesday’s daily brief

Plus, how Vevo is using AI to match ads to...

Kim Davis | Feb 17, 2021 at 11:18 am ET

LiveRamp pushes ahead with alternative to third-party cookies

Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising...

Kim Davis | Feb 16, 2021 at 1:35 pm ET

Breaking down President Biden’s data-driven social media strategy

Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning...

Kim Davis | Feb 15, 2021 at 2:10 pm ET

The onus of diversity should not fall to Black marketers

Keys to diversity and inclusion in our industry include mentorship and promotion of Black search...

Carolyn Lyden | Feb 12, 2021 at 7:00 am ET

4 disruptive, uncomfortable, yet inevitable martech trends

From CRM shifts to a database-less future for marketing automation, there could be some major changes...

Darrell Alfonso | Feb 11, 2021 at 9:29 am ET

Why post-cookie identities need to be interoperable: Wednesday’s daily brief

Tapad's solution. Plus, the difference between B2C and B2B...

Kim Davis | Feb 10, 2021 at 9:46 am ET

How small businesses can drive value from small data

Small business often means small data, but there are ways to drive value from...

William Terdoslavich | Feb 10, 2021 at 7:00 am ET
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