Archives
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
IAB publishes CCPA Compliance Framework technical specs
The IAB says these specifications are available for immediate adoption by publishers and tech...
LinkedIn adds Data Validation to Sales Navigator
In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date....
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as...
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product...
Shopify to roll out Shopify Email to merchants
Shopify Email is the latest marketing app extension to be added to the...
Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive...
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks...
Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3
Shopify reported total revenue of $390.6 million, a 45% increase from one year...
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of...
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity...
Creativity and innovation should fuel technology choices
Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to...
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early...
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
IAB releases draft ‘CCPA Compliance Framework’ for comment
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and...
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing...