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Archives

Taco Bell’s new AI, digital transformation: Friday’s daily brief

Plus, Merkle expands its tech...

Chris Wood | Mar 5, 2021 at 9:45 am ET

Messaging channels are surging: Monday’s daily brief

Plus Australia v. Facebook and news from The Trade...

Kim Davis | Feb 22, 2021 at 9:46 am ET

LiveRamp ATS – Another ID solution: Wednesday’s daily brief

Plus, how Vevo is using AI to match ads to...

Kim Davis | Feb 17, 2021 at 11:18 am ET

 

How small businesses can drive value from small data

Small business often means small data, but there are ways to drive value from...

William Terdoslavich | Feb 10, 2021 at 7:00 am ET

What B2B marketers can look forward to in 2021

B2B marketers will become growth drivers, and will own the all-important digital...

Kim Davis | Jan 7, 2021 at 11:37 am ET

The importance of governance for digital asset management

A taxonomy, and governance to ensure its proper use, are foundational for...

Kim Davis | Dec 10, 2020 at 10:14 am ET

Adobe to acquire Workfront for $1.5 billion

Adobe acquires workforce orchestration capabilities, but will Workforce customers be drawn into the Adobe eco-system?...

Kim Davis | Nov 9, 2020 at 4:41 pm ET

What a long, strange year in digital marketing

Looking back at the changes forced on B2B and consumer marketing...

Kim Davis | Oct 15, 2020 at 12:11 pm ET

80+ free expert-led martech sessions begin today

This is your last chance to join 7,000+ marketers live at MarTech. Register...

Lauren Donovan | Oct 6, 2020 at 11:12 am ET

This week in martech

News from Act-On, Springbot, Narrative, Stirista and...

Rodric Bradford | Oct 2, 2020 at 3:06 pm ET

MarTech next week: a personal choice

With so many sessions next week, here's a plan to navigate through those three...

Kim Davis | Oct 1, 2020 at 4:05 pm ET

MarTech Live Replay: Why agile marketing is made for marketing technologists

A look at agile marketing from the ground up, including tips on adopting an agile...

Kathy Bushman | Sep 11, 2020 at 11:39 am ET

SugarCRM acquires high-profile start-up Node

The CX platform adds new predictive...

Kim Davis | Aug 26, 2020 at 12:30 pm ET

How two martech companies are taking on the cookieless world

Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in...

Kim Davis | Aug 18, 2020 at 10:13 am ET

The 5 critical elements for local marketing success

Where should multi-location local business focus their energies and how should they deploy tools to...

Pamela Parker | Aug 14, 2020 at 10:41 am ET

COVID-19 is the asteroid that struck American small business

Billions will be lost to digital marketing if SMBs close their...

Greg Sterling | Jul 23, 2020 at 3:06 pm ET

How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

Data shows positive audience response to inbound and outbound marketing, but response to sales emails...

Kim Davis | Jul 8, 2020 at 10:40 am ET

How marketing organizations can focus on advancing women in martech

Mentor programs are seen as vital by many...

Rodric Bradford | Jul 7, 2020 at 2:01 pm ET

What do digital commerce advertising management platforms offer?

Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....

Pamela Parker | Jul 7, 2020 at 2:01 pm ET

Replay: BuzzFeed SEO lead talks the future of AMP

Here is what publishers need to consider before Google lifts the AMP restriction on the Top Stories...

George Nguyen | Jun 23, 2020 at 12:06 pm ET
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