Archives
Marketers are taking greater ownership over CX initiatives: Survey
Gartner discovered many CX responsibilities have shifted from IT, customer service and operation teams to marketing departments in the last two...
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to...
Merkle launches digital advertising solution for retailers to monetize their customer data
New Stream Media aims to help retailers develop media programs for brands. The solution taps Google's ad...
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors....
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in...
Global email benchmark report indicates Government organizations increased open rates by 11% in 2019
The annual report provides detailed email marketing insights spanning 20...
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
A geek’s guide to managing your email list in 2020
Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out...
With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge
The combined sell-side platform will enable transactions on most digital ad formats, including connected...
Cloudinary announces DAM integration with Shutterstock
The integration makes it easier for Cloudinary users to access and collaborate on visual...
73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
Quora testing lead gen forms for advertisers
Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their...
AWS makes it easier to add machine learning prediction models to your martech tools, dashboards
No need to write complicated code to apply predictions to your CRM lead scoring models, for...
LivePerson adds social and email to its conversational platform
EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user...
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3
Shopify reported total revenue of $390.6 million, a 45% increase from one year...
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and...