Archives
Taco Bell’s new AI, digital transformation: Friday’s daily brief
Plus, Merkle expands its tech...
Messaging channels are surging: Monday’s daily brief
Plus Australia v. Facebook and news from The Trade...
LiveRamp ATS – Another ID solution: Wednesday’s daily brief
Plus, how Vevo is using AI to match ads to...
How small businesses can drive value from small data
Small business often means small data, but there are ways to drive value from...
What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital...
The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for...
Adobe to acquire Workfront for $1.5 billion
Adobe acquires workforce orchestration capabilities, but will Workforce customers be drawn into the Adobe eco-system?...
What a long, strange year in digital marketing
Looking back at the changes forced on B2B and consumer marketing...
80+ free expert-led martech sessions begin today
This is your last chance to join 7,000+ marketers live at MarTech. Register...
This week in martech
News from Act-On, Springbot, Narrative, Stirista and...
MarTech next week: a personal choice
With so many sessions next week, here's a plan to navigate through those three...
MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile...
SugarCRM acquires high-profile start-up Node
The CX platform adds new predictive...
How two martech companies are taking on the cookieless world
Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in...
The 5 critical elements for local marketing success
Where should multi-location local business focus their energies and how should they deploy tools to...
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
How marketing organizations can focus on advancing women in martech
Mentor programs are seen as vital by many...
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....
Replay: BuzzFeed SEO lead talks the future of AMP
Here is what publishers need to consider before Google lifts the AMP restriction on the Top Stories...