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This week in martech
News from Tumblr, Amazon, Spiceworks ZD, Avantia and...
Adobe to acquire Workfront for $1.5 billion
Adobe acquires workforce orchestration capabilities, but will Workforce customers be drawn into the Adobe eco-system?...
What a long, strange year in digital marketing
Looking back at the changes forced on B2B and consumer marketing...
80+ free expert-led martech sessions begin today
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This week in martech
News from Act-On, Springbot, Narrative, Stirista and...
MarTech next week: a personal choice
With so many sessions next week, here's a plan to navigate through those three...
MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile...
SugarCRM acquires high-profile start-up Node
The CX platform adds new predictive...
How two martech companies are taking on the cookieless world
Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in...
The 5 critical elements for local marketing success
Where should multi-location local business focus their energies and how should they deploy tools to...
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
How marketing organizations can focus on advancing women in martech
Mentor programs are seen as vital by many...
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....
Replay: BuzzFeed SEO lead talks the future of AMP
Here is what publishers need to consider before Google lifts the AMP restriction on the Top Stories...
Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...
How to overcome the many tech battles MOPs teams face daily
From security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their...
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the...
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine...
Digital transformation is no longer a buzzword. It’s an imperative.
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little...