Archives
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling...
If marketers use it, yes, it’s martech
As long as they bring vision, commitment and orchestration to the tool...
Facebook-Australia standoff may have turned a corner
The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...
How messaging channels are surging and becoming critical to marketing success
More customers are using messaging channels to engage with brands and make purchases, new data...
Digital-first commerce boosts Shopify’s earnings
Meanwhile, physical giant Walmart reports disappointing...
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile...
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to...
LiveRamp pushes ahead with alternative to third-party cookies
Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising...
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning...
4 disruptive, uncomfortable, yet inevitable martech trends
From CRM shifts to a database-less future for marketing automation, there could be some major changes...
Does Google’s FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising...
How AI is supporting a KFC, Taco Bell franchisee: Monday’s daily brief
And we're looking for a few industry...
This week in martech
News from HubSpot, Bizzabo, Outfunnel, OUTFRONT and...
How Special Olympics is supporting digital health and strength
The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and...
ON24 shares surge on first day of trading
ON24 asks the market to bet on the continued value of virtual...
Australia’s showdown with Google has implications for domestic businesses
The proposed legislation could also create an untenable position for search engines in...
Please don’t fill new channels with bad creative
TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and...
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question...
Does the rift in AI matter to marketing?
AI is at a fork in the road. Neither option is promising, but does that really...
This week in martech
News from Merkle and Madison Logic, Criteo, HubSpot, Bazaarvoice, Taboola and Wunderman...