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Archives

Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack

How Josh Dzime-Assison helped build a martech stack to support a new reselling...

Meg Ryan | Feb 23, 2021 at 12:00 pm ET

If marketers use it, yes, it’s martech

As long as they bring vision, commitment and orchestration to the tool...

Steve Petersen | Feb 22, 2021 at 1:07 pm ET

Facebook-Australia standoff may have turned a corner

The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...

Meg Ryan | Feb 19, 2021 at 12:00 pm ET

 

How messaging channels are surging and becoming critical to marketing success

More customers are using messaging channels to engage with brands and make purchases, new data...

Chris Wood | Feb 19, 2021 at 10:18 am ET

Digital-first commerce boosts Shopify’s earnings

Meanwhile, physical giant Walmart reports disappointing...

Kim Davis | Feb 18, 2021 at 12:18 pm ET

How to Lead People Effectively on Agile Marketing Teams

Actionable advice on how to get the best out of your agile...

Stacey Ackerman | Feb 18, 2021 at 7:15 am ET

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Auction participants say the model favors ad-heavy search engines and redirects their profits to...

George Nguyen | Feb 17, 2021 at 12:45 pm ET

LiveRamp pushes ahead with alternative to third-party cookies

Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising...

Kim Davis | Feb 16, 2021 at 1:35 pm ET

Breaking down President Biden’s data-driven social media strategy

Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning...

Kim Davis | Feb 15, 2021 at 2:10 pm ET

4 disruptive, uncomfortable, yet inevitable martech trends

From CRM shifts to a database-less future for marketing automation, there could be some major changes...

Darrell Alfonso | Feb 11, 2021 at 9:29 am ET

Does Google’s FLoC alternative to third-party cookies make sense?

If the battery of addressability alternatives becomes too confusing, will contextual advertising...

Kim Davis | Feb 8, 2021 at 3:39 pm ET

How AI is supporting a KFC, Taco Bell franchisee: Monday’s daily brief

And we're looking for a few industry...

Kim Davis | Feb 8, 2021 at 10:00 am ET

This week in martech

News from HubSpot, Bizzabo, Outfunnel, OUTFRONT and...

Kim Davis | Feb 5, 2021 at 10:59 am ET

How Special Olympics is supporting digital health and strength

The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and...

Kim Davis | Feb 4, 2021 at 12:07 pm ET

ON24 shares surge on first day of trading

ON24 asks the market to bet on the continued value of virtual...

Kim Davis | Feb 3, 2021 at 1:27 pm ET

Australia’s showdown with Google has implications for domestic businesses

The proposed legislation could also create an untenable position for search engines in...

George Nguyen | Feb 3, 2021 at 11:01 am ET

Please don’t fill new channels with bad creative

TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and...

Chris Wood | Feb 2, 2021 at 11:18 am ET

Marketers say COVID vaccines create hope for quick return of in-person events

But whether organizers can safely get conferences up and running in 2021 is another question...

Henry Powderly | Feb 1, 2021 at 8:45 am ET

Does the rift in AI matter to marketing?

AI is at a fork in the road. Neither option is promising, but does that really...

Kim Davis | Jan 29, 2021 at 2:34 pm ET

This week in martech

News from Merkle and Madison Logic, Criteo, HubSpot, Bazaarvoice, Taboola and Wunderman...

Kim Davis | Jan 29, 2021 at 10:59 am ET
  • Previous Articles »
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