Archives
Why an agile approach to digital experience is a must
Waterfall is dead. Experts say nimble approach to creating web, content experience is the only...
What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...
Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and...
MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen
A quick round up of the latest marketing technology news and...
35+ Discover MarTech sessions available now on-demand!
Don’t miss out on proven strategies and time-saving tools that can help you become a more successful and efficient...
A marketer’s guide to workflow and project management tools: Just launched
Looking for ways to streamline your workflow and increase accountability?...
Women of Martech organization aims to lift the voices of women in our community
Kathy Bryan, president of Women of Martech, shares her goals for the newly launched professional trade organization....
COVID-19 stories: Marketers are using this time to build community
Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the...
A new KPI for marketers: Humanity
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each...
COVID-19 crisis brings CDP vulnerabilities to the forefront
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...
Soapbox: Gamification has promise and pitfalls
The principles of gamification have potential, but understanding motivation and managing reward complications must be done with...
MarTech Minute: AdMaven fights ad fraud, Inmar Intelligence partners with Ibotta
A quick round up of the latest marketing technology news and...
How the Paycheck Protection Program can save your agency, and your clients
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program...
Announcing Discover MarTech: A Virtual Event For Strategies & Solutions
Continue your learning initiatives, engage with solution providers, and connect with the MarTech community -- all from the comfort and safety of...
Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead
A dispatch from the "new normal" home office....
Lights out on your events, now what?
Here are some strategies to execute a hard reset on objectives to make the most of what your brand already...
Soapbox: Does COVID-19 change everything?
Business was already moving at lightning speed but what you do in the coming months will likely define your...
Speaking our language: How to pitch marketing operations on new martech
Instead of using business lingo like “revenue-driver” and “value-added," sales reps should focus on actionable details like integration...
Create a healthy partnership with your internal teams using agile marketing
It’s time to ditch the order-taking syndrome and build stronger partnerships with your...
Fixing the B2B sales-marketing divide to hit pipeline and revenue targets
It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified...