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Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of...
IAB releases draft ‘CCPA Compliance Framework’ for comment
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...
Are these 5 content marketing myths holding you back?
Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success....
What do Charlene Li and Wayne Gretzky have in common?
They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing...
Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
The partnership is anticipated to draw more advertisers to Giphy's branded content...
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...
Testing your email marketing to improve your deliverability
Marketers have more control over email optimization and deliverability than they may...
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...
Marketing strategy and operations: The silent knights of your org
It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or...
How agencies can better engage with clients using agile
Flexible contracts and a team-based strategy are key to creating an effective agile...
What is Managed Inbox Optimization for email marketing?
Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber...
Back to basics: Repurposing your content across social channels
Creating content that works on multiple social channels is key to maximizing its full marketing potential. Here's...
Could hands-free smartphones change how consumers interact with brands?
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital...
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain...
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job...
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields...
It ‘has a long way to go’: Apple’s Intelligent Tracking Prevention lead on Chrome’s new approach to cookies
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site...
Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to...