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Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...

Amy Gesenhues | Sep 16, 2019 at 10:53 am ET

Marketers have more control over email optimization and deliverability than they may...

Jennifer Cannon | Sep 9, 2019 at 1:03 pm ET

Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...

Jennifer Cannon | Aug 29, 2019 at 1:51 pm ET

It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or...

Sharon Joseph | Aug 15, 2019 at 12:39 pm ET

Flexible contracts and a team-based strategy are key to creating an effective agile...

Stacey Ackerman | Aug 7, 2019 at 2:41 pm ET

Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber...

Jennifer Cannon | Aug 1, 2019 at 1:07 pm ET

Creating content that works on multiple social channels is key to maximizing its full marketing potential. Here's...

John Lincoln | Jul 31, 2019 at 11:39 am ET

The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital...

Jennifer Cannon | Jul 29, 2019 at 3:42 pm ET

Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain...

Taylor Peterson | Jul 15, 2019 at 6:00 am ET

LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job...

Amy Gesenhues | Jul 11, 2019 at 10:02 am ET

Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields...

Taylor Peterson | Jul 8, 2019 at 1:34 pm ET

His comments highlight the differences in how the two browsers are approaching restrictions on cross-site...

Ginny Marvin | May 9, 2019 at 4:40 pm ET

Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to...

Lisa Peyton | May 1, 2019 at 3:20 pm ET