Archives
Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV
The partnership will combine Tapad's identity resolution platform with AcuityAds' targeting solutions, with a focus on...
Webinar: Emerging Elements for Email Marketing in 2020
Join us as we dive into five emerging elements that will change email marketing as we know...
Why focusing on martech is too myopic
While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer...
The evolution of the marketing technologist: How martech roles have changed during the last 5 years
In 2014, MarTech Conference Chair Scott Brinker defined the primary marketing technologist roles. Today we're looking at how those roles -- and...
DoubleVerify launches real-time, predictive ad effectiveness solution
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad...
Using contact-level intent monitoring to close 3 critical performance gaps in ABM
As we head into 2020, we will see important improvements in demand visibility with sources we've all been...
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
How does your organization leverage martech?
Discover the scope of your marketing stack (and promote your business while you're at it) by entering the 2020 Stackie...
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with...
Salesforce reports 33% YoY growth in third-quarter results
Salesforce co-CEOs Marc Benioff and Keith Block discussed how partnerships have fueled the company's growth – and benefitted...
SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...
Here’s why marketer’s need to understand dedicated and shared IPs
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected....
Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
How to stand out in your subscribers' inboxes during the holiday...
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of...
IAB releases draft ‘CCPA Compliance Framework’ for comment
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...
Are these 5 content marketing myths holding you back?
Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success....
What do Charlene Li and Wayne Gretzky have in common?
They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing...
Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
The partnership is anticipated to draw more advertisers to Giphy's branded content...