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Life is like a stack of martech
Scott Brinker shares his views on the state of martech across different organizations and the eight p's of...
The MarTech Minute: HubSpot’s newest solutions, Bloomreach and Salesforce launch search connector, DialPad reveals new AI for Uberconference and more
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...
Pulling back the curtain on location intelligence
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course,...
Report: Email engagement benefits from less send frequency, subject line keywords
A new benchmark report from GetResponse analyzes email marketing tactics that drive...
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email...
The MarTech Minute: Deloitte introduces ‘blockchain in a box,’ Accenture acquires Analytics8
Catch up on the week's martech news you may have...
Firefly ups the ante for digital out-of-home
Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and...
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file...
Is your martech leadership failing on SEO? Probably
Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise...
Google joins BIMI initiative to combat email fraud
Google joins a growing list of email technology companies working on Brand Indicators for Messaging...
Martech is marketing
Marketing in today's landscape isn't possible without...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model
The martech week in review: News and announcements in marketing technology this week that you might have...
3 things every CMO should know about the creative production process
The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia,...
Prime Day content drives email engagement for Amazon’s competition
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon's Prime...
Adopting new martech? You don’t have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn't need to be so black and...
The analytics market is consolidating. What does this mean for marketers?
Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform...
Marketing operations as the agent of change
Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with...
Could machine learning solve attribution challenges?
Maybe not, but your team still needs to be able to confidently track ROI and communicate value to your organizational...
Chatbots could drive $112 billion in retail sales by 2023
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for...