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MOPs community pulls together as many face job uncertainty
Because marketing operations teams are needed more than ever right...
COVID-19 stories: Marketers, martech firms pivot as world goes online
Here are some encouraging stories from marketers who made quick changes to...
Coronavirus crisis gives marketers time to focus on martech adoption
Call your vendors and ask for best practices. Focus on your collaboration with IT, experts...
How MOPs teams are staying agile as remote work becomes the norm
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the...
WPP wants to train 50K employes on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
Is your martech stack missing an enterprise SEO platform?
Here are a few questions companies should ask themselves before exploring a...
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
13 digital marketing veterans weigh in on the potential impact of the virus....
Is there a right way to buy marketing technology? (Short answer: Yes!)
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne...
How agencies are helping CMOs break down barriers to digital transformation
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective...
From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated
But numerous operational challenges stand in the way of full utilization....
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....
Is it time marketers take more ownership over their identity resolution platforms?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...
Check out Red Hat’s customer journey marketing stack
The overarching design is aligned with their customer journey: customers exploring change, committing to change, exploring solutions, and...
GoDaddy buys content creation app Over, plans to integrate features into its product suite
Small businesses use Over to easily create digital...
With AI poised for growth, marketers need more clarity from vendors
Understanding the differences between the facets artificial intelligence will help you make better-informed martech...
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort...
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
Oracle Retail launches customer acquisition tool for commerce marketers
Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing...
PubMatic’s Identity Hub offers ID management solution in face of growing privacy regulations
The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID...