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Martech is marketing

Marketing in today's landscape isn't possible without...

Jennifer Cannon | Jul 22, 2019 at 2:32 pm ET

The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...

Amy Gesenhues | Jul 16, 2019 at 2:47 pm ET

The martech week in review: News and announcements in marketing technology this week that you might have...

Jennifer Cannon | Jul 12, 2019 at 1:32 pm ET

The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia,...

Digital Marketing Depot | Jul 10, 2019 at 2:00 pm ET

Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon's Prime...

Jennifer Cannon | Jul 8, 2019 at 2:25 pm ET

Our approach to adopting new marketing technology doesn't need to be so black and...

Jennifer Cannon | Jun 19, 2019 at 3:21 pm ET

Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform...

Seth Redmore | Jun 14, 2019 at 8:00 am ET

Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with...

Debbie Qaqish | May 28, 2019 at 1:55 pm ET

Maybe not, but your team still needs to be able to confidently track ROI and communicate value to your organizational...

Jennifer Cannon | May 16, 2019 at 10:43 am ET

Chatbots are forecasted to draw sales from other marketing channels and drive major savings for...

Jennifer Cannon | May 10, 2019 at 9:20 am ET

Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an...

Jennifer Cannon | May 6, 2019 at 9:00 am ET