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The Week in Martech
A roundup of the news which caught our...
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do --...
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...
Are CMOs too optimistic about 2021?
A new report from Gartner finds marketers playing the glad game—unlike the rest of the...
Facebook has a PR problem, not a long-term revenue problem
Many brands rely on Facebook to reach their...
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple...
Free software solutions for Black-founded SMBs
Five martech vendors offer free tech to Black...
ABM is more relevant than ever in the time of COVID
Demandbase and Triblio CEOs discuss COVID and their recent big corporate...
Best practices for making martech purchases in the next fiscal year
IT is regaining its voice in martech purchase decisions, survey...
Taboola amplifies Bombas 2020 Pride Collection
Taboola Feed drives content to premium...
New digital identity strategies needed … now
Innovative digital identity strategies are needed to increase customer engagement, generate revenue, and maintain high privacy standards....
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising...
Boost in voice calls poses opportunities for marketers using call analytics platforms
Every interaction with a customer or prospect offers opportunities for collecting insights....
How real is your real-time marketing?
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their...
In a consumer-driven world, CDPs are essential
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?...
How to counteract dips in productivity as workflow disruptions become the new norm
Sixty-two percent of companies have seen decreases in productivity since enforcing work from home...
Decentralize now! Marketers are embracing change at a time when it is needed most
Scott Brinker kicked off Discover MarTech highlighting the need to for MOPs teams to implement decentralization practices to adapt to challenges...
Expert tips for hiring or recruiting marketers during coronavirus
It might be a great time to identify top-tier talent for your...
As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief
"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre Pelletier....
MarTech Minute: Nuance’s AI-powered call center solution, Builder’s e-commerce apps for SMBs
A quick round up of the latest marketing technology news and...