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Archives

The importance of defining “done” in agile marketing

It might be time to consider adopting a formal Definition of...

Stacey Ackerman | Apr 19, 2021 at 10:16 am ET

Reimagining a brand website

Websites remain central to the digital experience. Here's how to approach a...

Kim Davis | Mar 19, 2021 at 11:46 am ET

How to tell stories using data

Actionable data storytelling strategies from Nancy Duarte at...

Chris Wood | Mar 18, 2021 at 10:51 am ET

 

The pandemic campaign from the Ad Council gets a boost from Watson AI

IBM Watson's AI is powering and optimizing the...

Chris Wood | Mar 10, 2021 at 5:12 pm ET

MarTech Live replay: Why email is key to multichannel strategy

Email marketing remains one of the most important marketing channels for both B2B and...

Kathy Bushman | Sep 21, 2020 at 12:40 pm ET

Why DX is about much more than football for the Minnesota Vikings

The football organization said its enhanced DX embraces social change as much as football....

Rodric Bradford | Sep 21, 2020 at 10:17 am ET

How the Washington Post’s digital platform has evolved into a DX machine

What started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built...

Rodric Bradford | Aug 19, 2020 at 10:32 am ET

This week in martech

News from Nielsen, Braze, Forrester, IAS and...

Rodric Bradford | Aug 14, 2020 at 2:00 pm ET

5 questions: Forecast 2021

Take our quick...

Kim Davis | Aug 3, 2020 at 7:00 am ET

Tips on building your virtual event

Platform, performance and testing are vital in the virtual...

Rodric Bradford | Jul 30, 2020 at 1:00 pm ET

Release Notes: Leadsift partners with Intentsify to enhance data activation

Leadsift gathers intent data, Intentsify actions...

Rodric Bradford | Jul 30, 2020 at 10:00 am ET

Taking the ‘stuff’ out of credential stuffing

Marketers can help secure accounts with multi-factor authentication because it's likely attackers will turn it on and make it harder to recover...

Len Shneyder | Jul 29, 2020 at 8:00 am ET

Interactive martech supergraphics have arrived

Thanks to Frans Riemersma of...

Kim Davis | Jul 17, 2020 at 10:21 am ET

CCPA enforcement begins now and most companies aren’t ready

Unprepared for CCPA? Here is what you need to know and do --...

Greg Sterling | Jul 2, 2020 at 9:50 am ET

Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...

Ginny Marvin | Jul 2, 2020 at 7:00 am ET

Are CMOs too optimistic about 2021?

A new report from Gartner finds marketers playing the glad game—unlike the rest of the...

Kim Davis | Jul 1, 2020 at 10:55 am ET

Facebook has a PR problem, not a long-term revenue problem

Many brands rely on Facebook to reach their...

Kim Davis | Jun 30, 2020 at 10:34 am ET

Clean and fast content unleashes marketing’s potential

Stepping up to the challenge of delivering ever-changing content across multiple...

Rodric Bradford | Jun 29, 2020 at 3:52 pm ET

Free software solutions for Black-founded SMBs

Five martech vendors offer free tech to Black...

Kim Davis | Jun 29, 2020 at 10:04 am ET

ABM is more relevant than ever in the time of COVID

Demandbase and Triblio CEOs discuss COVID and their recent big corporate...

Kim Davis | Jun 26, 2020 at 2:20 pm ET
  • Previous Articles »
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