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Archives

The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages

ChatConnect is designed for hospitality and tourism...

Jennifer Cannon | May 7, 2019 at 3:09 pm ET

CDPs: Why now?

Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of...

Barry Levine | Aug 9, 2018 at 1:28 pm ET

The story of data: How did we get here?

Consumer data has been collected since the beginning of commerce. What happened to make it so...

Robin Kurzer | May 8, 2018 at 11:00 am ET

 

IAB data report: More investment, more confidence, more interest in AI and blockchain

The third annual study finds that marketers feel more able to retrieve value from data-powered...

Barry Levine | Feb 12, 2018 at 5:06 pm ET

‘Consent is unworkable’ for programmatic ads in the era of GDPR

PageFair says the current digital ecosystem is dying, and here’s how to fix...

Barry Levine | Jan 11, 2018 at 4:31 pm ET

Digital advertising in 2018: 5 trends to watch

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in...

Ginny Marvin | Dec 20, 2017 at 9:30 am ET

Reddit is ready for advertisers, but are advertisers ready for Reddit?

Reddit has been working to make its platform safer for brands, but brands don’t seem to be widely aware of that...

Tim Peterson | Nov 22, 2017 at 5:27 pm ET

Amex and Acxiom create a prediction engine based on purchase data

This is the latest effort to utilize extensive, identified customer records to predict future purchase...

Barry Levine | Oct 26, 2017 at 5:47 pm ET

GDPR-ready? How US email marketers can avoid hefty new EU fines

This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on...

EJ McGowan | Oct 19, 2017 at 10:40 am ET

How SAP’s purchase of Gigya could change the identity management landscape

Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and...

Barry Levine | Sep 26, 2017 at 12:56 pm ET

FAQ: Addressable TV & the convergence of digital video and TV ad buying

A look at the state of cross-device media buying and the challenges and opportunities that lie...

Ginny Marvin | Sep 8, 2017 at 9:00 am ET

Millions of dollars at risk if companies don’t take consumer data protection seriously

The FTC and Europe's GDPR will punish companies that fail to protect consumer data and maintain compliance....

Greg Sterling | Aug 17, 2017 at 2:57 pm ET

To understand customers, first you need to understand their Device Graphs

Cross-device identity has become an essential foundation for ad and marketing...

Barry Levine | Jul 17, 2017 at 4:48 pm ET

The state of mobile ad blocking: Taking stock of what the internet giants are doing to prevent (or enable) it

A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad...

Ginny Marvin | Jul 7, 2017 at 10:36 am ET

On the internet, advertisers want to know if you’re really a dog

In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake...

Barry Levine | Jun 26, 2017 at 3:22 pm ET

Everyone says they offer AI. Here’s how to assess those claims.

It seems that every tool and platform is adding artificial intelligence. Here's a guide for marketers who want to kick the...

Barry Levine | Jun 20, 2017 at 9:11 am ET

Exchange bidding — Google’s answer to header bidding — is now in open beta

COMET, OpenX and Sovrn are among the seven third-party exchanges participating in the exchange bidding program....

Ginny Marvin | Jun 9, 2017 at 11:04 am ET

In Massachusetts, retailers’ cookies will soon lead to sales tax

The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state....

Barry Levine | Jun 2, 2017 at 4:31 pm ET

IAB Tech Lab debuts ads.txt project to weed out fake ad sellers

Buyers will be able to authenticate verified sellers across publishers. There is broad support for industry-wide...

Ginny Marvin | May 19, 2017 at 10:19 am ET

LiveRamp’s IdentityLink acts as centerpiece for new identity consortium

The consortium is based around a common cookie for its members, to simplify the task of matching cookies to...

Barry Levine | May 4, 2017 at 2:34 pm ET
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