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Archives

The Weather Company’s data now available to any advertiser through LiveRamp

The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product...

Barry Levine | Apr 24, 2017 at 4:08 pm ET

Facebook’s Places Graph makes 140 million locations available to developers for free

The available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and...

Greg Sterling | Apr 18, 2017 at 4:51 pm ET

What the GDPR means for your business

With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means for their business and...

Josh Manion | Apr 12, 2017 at 3:59 pm ET

 

With Amazon Connect, anyone can use Amazon’s contact center tech

New service uses the same voice tech as Alexa and integrates with AWS's other software offerings plus various cloud-based office and marketing...

Barry Levine | Mar 29, 2017 at 1:05 pm ET

Report: Bad bots are swarming virtually every website and login page

The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their...

Barry Levine | Mar 17, 2017 at 3:42 pm ET

Cutting-edge martech? 65% of brands have no plans to invest this year

In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't...

Matt McGee | Mar 10, 2017 at 9:25 am ET

Salesforce opens its Einstein AI layer to all customers

Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for...

Matt McGee | Mar 7, 2017 at 9:45 am ET

Google and others expand initiative launching new RCS messaging platform

The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other...

Barry Levine | Feb 27, 2017 at 3:03 pm ET

Forrester report: VR is not yet ready for marketers

The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed...

Barry Levine | Feb 14, 2017 at 2:23 pm ET

Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

The acquisition and new capabilities point to the importance of social ads to social management...

Barry Levine | Feb 9, 2017 at 4:03 pm ET

Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017

I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in...

Scott Brinker | Jan 20, 2017 at 1:12 pm ET

3 ways to thrive in the year of customer experience

Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to...

Mike Sands | Jan 10, 2017 at 12:19 pm ET

2016: The Year in Martech (What a year it was!)

So many potentially game-changing marketing technologies emerged this year that it feels like the future has finally...

Barry Levine | Dec 28, 2016 at 12:00 pm ET

Demandbase survey: Marketers sure like them some AI

But only a few are currently using...

Barry Levine | Dec 15, 2016 at 10:00 am ET

With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’

And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers -- for...

Barry Levine | Dec 9, 2016 at 3:49 pm ET

MarTech Conference series adds Boston event in 2017

Search Engine Land publisher Third Door Media announced today that it will produce an East Coast edition of MarTech®: The Marketing Tech...

MarTech Today | Nov 29, 2016 at 5:16 pm ET

PostUp adds the ability to automatically assemble emails through your CMS

The email service provider also now supports push notifications for email...

Barry Levine | Nov 17, 2016 at 12:31 pm ET

Want to speak at MarTech 2017? Here’s how

The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San...

Scott Brinker | Oct 26, 2016 at 2:30 pm ET

Share your marketing stack with the MarTech Today community

Learn how to submit a graphical representation of your organization's marketing stack to be featured in this regular series at MarTech Today....

MarTech Today | Oct 21, 2016 at 9:35 am ET

Welcome to MarTech Today, a new site covering all things marketing technology

With our new website, Third Door Media seeks to elevate the martech industry and marketing technologists with breaking news, in-depth features,...

Matt McGee | Oct 17, 2016 at 11:00 am ET
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