Archives
The Weather Company’s data now available to any advertiser through LiveRamp
The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product...
Facebook’s Places Graph makes 140 million locations available to developers for free
The available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and...
What the GDPR means for your business
With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means for their business and...
With Amazon Connect, anyone can use Amazon’s contact center tech
New service uses the same voice tech as Alexa and integrates with AWS's other software offerings plus various cloud-based office and marketing...
Report: Bad bots are swarming virtually every website and login page
The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their...
Cutting-edge martech? 65% of brands have no plans to invest this year
In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don't...
Salesforce opens its Einstein AI layer to all customers
Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for...
Google and others expand initiative launching new RCS messaging platform
The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other...
Forrester report: VR is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed...
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
The acquisition and new capabilities point to the importance of social ads to social management...
Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017
I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in...
3 ways to thrive in the year of customer experience
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to...
2016: The Year in Martech (What a year it was!)
So many potentially game-changing marketing technologies emerged this year that it feels like the future has finally...
Demandbase survey: Marketers sure like them some AI
But only a few are currently using...
With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’
And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers -- for...
MarTech Conference series adds Boston event in 2017
Search Engine Land publisher Third Door Media announced today that it will produce an East Coast edition of MarTech®: The Marketing Tech...
PostUp adds the ability to automatically assemble emails through your CMS
The email service provider also now supports push notifications for email...
Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San...
Share your marketing stack with the MarTech Today community
Learn how to submit a graphical representation of your organization's marketing stack to be featured in this regular series at MarTech Today....
Welcome to MarTech Today, a new site covering all things marketing technology
With our new website, Third Door Media seeks to elevate the martech industry and marketing technologists with breaking news, in-depth features,...