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Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with this week’s announcement that it has acquired a Snapchat analytics solution from marketing firm Naritiv.