Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
Barry Levine on March 22, 2017 at 12:12 pm

Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with this week’s announcement that it has acquired a Snapchat analytics solution from marketing firm Naritiv.
Deal terms were not made public. This newest purchase follows Hootsuite’s acquisitions last month of ad tech firm AdEspresso and social analytics vendor LiftMetrix.

[Read the full article on Marketing Land.]