How are marketers using IoT in 2019?

There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are marketers leveraging the dramatic growth of these technologies in their marketing budgets and strategies?

With so many connected users, there’s a lot of opportunity to find new ways to connect and engage, as well as a wealth of valuable customer data to leverage.

But it’s unclear how IoT is registering in marketing departments.

We want to hear from you. Do you have an IoT strategy? Are you thinking about it for your business or for your clients? Take our quick poll below.

This story first appeared on Marketing Land. For more on digital marketing, click here.

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.