How identity resolution can help marketers understand the person behind the data

For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the better.

For the marketers, understanding the person behind the data pays off big-time. Today’s consumers want to do business with companies who can demonstrate that they understand them and accurately personalize communications to them. But how can marketers possibly make this kind of personalization happen at scale across the entire customer journey when a single shopper may have a half-dozen identities in a company’s systems, and only some of the information is even accurate?

The key to resolving this data conundrum and fragmented view is identity resolution. This white paper from FullContact and MarTech Today explains the benefits of identity resolution and how it can help marketers truly understand the person behind the data.

Visit Digital Marketing Depot to download “Getting to Know Your Real Customer.”

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.