The white paper or webinar content described below has been produced by one of our sponsors.
How to adapt your marketing in the consumer privacy era
The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP.

Consumers now expect privacy-oriented marketing from all brands. This new normal of marketing means all businesses need a new customer engagement model – one that abides by consumer concerns regarding data collection and usage, but also enables them to deliver relevant, real-time, personalized messaging to opted-in prospects and buyers.
In this complimentary eBook from BlueConic, you will discover what your organization must do today to thrive in the increasingly data-conscious, constantly evolving marketing landscape. You’ll learn:
- The downsides of legacy marketing technologies when it comes to tracking and updating customer consent
- How achieving a unified single customer view with modern martech like a CDP enables efficient data liberation
- Why identity is the core of the new customer engagement model and essential for improving your CX efforts
- How to incorporate authentication, consent, and value exchange into your customer experience
Visit Digital Marketing Depot to download “The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era.”