• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Marketing

The white paper or webinar content described below has been produced by one of our sponsors.


How to adapt your marketing in the consumer privacy era

The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP.

Digital Marketing Depot on March 10, 2020 at 1:28 pm
  • More

Consumers now expect privacy-oriented marketing from all brands. This new normal of marketing means all businesses need a new customer engagement model – one that abides by consumer concerns regarding data collection and usage, but also enables them to deliver relevant, real-time, personalized messaging to opted-in prospects and buyers.

In this complimentary eBook from BlueConic, you will discover what your organization must do today to thrive in the increasingly data-conscious, constantly evolving marketing landscape. You’ll learn:

  • The downsides of legacy marketing technologies when it comes to tracking and updating customer consent
  • How achieving a unified single customer view with modern martech like a CDP enables efficient data liberation
  • Why identity is the core of the new customer engagement model and essential for improving your CX efforts
  • How to incorporate authentication, consent, and value exchange into your customer experience

Visit Digital Marketing Depot to download “The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era.”

About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

CCPA - California Consumer Privacy ActCDP: Customer Data PlatformChannel: Martech: MarketingSponsored White Papers & Webinars

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events
Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.