How to choose a customer data platform

70% of IT executives say data technology contributes to revenue growth. Data-driven businesses experience 30% more growth per year than other businesses. Predictions say they’ll take $1.8 trillion annually from their competitors. It’s figures like these that support what many marketers have known for years: The future of marketing lies with data. And not just the fragmented, often outdated, siloed data of our forefathers, but real-time, accurate, interconnected data enhanced by machine learning and Artificial Intelligence.

Which is where CDPs come in.

Read this free guide from Lytics and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.

• How do you decide between tech partners?
• What should you look for in a CDP?
• How can it really help you reach your business goals?
• How do you set your teams up for success once you have it?

Visit Digital Marketing Depot to download “How to Choose a Customer Data Platform.”

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.