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How to choose a customer data platform
What’s a customer data platform (CDP) and why do you need one?
70% of IT executives say data technology contributes to revenue growth. Data-driven businesses experience 30% more growth per year than other businesses. Predictions say they’ll take $1.8 trillion annually from their competitors. It’s figures like these that support what many marketers have known for years: The future of marketing lies with data. And not just the fragmented, often outdated, siloed data of our forefathers, but real-time, accurate, interconnected data enhanced by machine learning and Artificial Intelligence.
Which is where CDPs come in.
Read this free guide from Lytics and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.
- How do you decide between tech partners?
- What should you look for in a CDP?
- How can it really help you reach your business goals?
- How do you set your teams up for success once you have it?
Visit Digital Marketing Depot to download “How to Choose a Customer Data Platform.”