Infographic: The 2017 ‘Martech 5000’ Marketing Technology Landscape

The martech space continues to grow at a huge rate, as evidenced by the nearly 5,000 companies included in latest Marketing Technology Landscape that’s been released in conjunction with the first day of MarTech Today’s MarTech conference.

The landscape is shown at the top of this story. You can click on it for a larger view. Download options are offered further below for even larger versions.

The long-running martech landscape was produced by Scott Brinker of ChiefMartec and chair of our MarTech event, with help this year by Anand Thaker, CEO of IntelliPhi.

The graphic began in 2011 with 150 companies listed. In 2015, it had grown to 2,000. Last year, it nearly doubled from that to the 3,500 mark. This year, it includes 4,891 — close enough to 5,000 that Brinker has nicknamed this year’s the “Martech 5000.”

Of these companies, Brinker says:

  • 6.9% are enterprises, with more than 1,000 employees or are public
  • 44.2% are private businesses, less than 1,000 employees or no funding data
  • 48.8% are investor-funded startups at any pre-exit stage

Growth of martech

Here’s how the landscape has evolved over the years (click to enlarge):

Get your own copy

Want a copy of the martech landscape for yourself, for better viewing enjoyment? Here are the download options:

Get the data & more

You can also find a copy of the landscape at Brinker’s site here, along with a spreadsheet with all the companies, which Brinker hopes will be used as a starting point for others to develop from the data.

More martech

Want more background about the marketing technology space? We have you covered! See our What Is Martech? page and our Marketing Technology Landscape series, which covers various aspects of martech.

If you need even more martech, be sure to subscribe to our Martech Today newsletter, which brings you the best each day from our MarTech Today.

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MarTech Infographics
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