Introducing The Marketing Technology Landscape Series

Do you know your martech? With 2,000 companies offering marketing technology services across nearly 50 categories, you could be forgiven if you’re feeling overwhelmed. But help is at hand. Over the coming months, Marketing Land will be exploring various categories of martech.

We’ve just published the first installment: Our Martech Landscape: What Is Call Analytics & Tracking Software story provides a primer about that area.

Stay tuned! More will be coming. You can easily keep up with these and other martech stories from Marketing Land by subscribing to our marketing technology newsletter and by seeing all installments on our Marketing Technology Landscape Series home page.

Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Danny Sullivan

Danny Sullivan is a journalist and analyst who has covered the digital and search marketing space since 1996. He is a cofounder of and advisor to Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. conference series. You can learn more about him on his personal site & blog (and he keeps his disclosures page there). He can also be found on Facebook and Twitter.