ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks

Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two dozen networks for in-app ads.

Called Ad LTV [Life Time Value] Prediction, it shows trends for user retention, ad impressions and estimated revenue from all networks for a given cohort of users who first signed into an app on a given day, from specific countries or networks and based on five to 60 days of recent history. Here’s a sample screen:

VP for International Business Development Tal Shoham told me that “no one else has an app ad LTV tool” that coalesces data from a variety of ad networks all at once, although other platforms have access to similar info.

App developers are heavily dependent on ad revenue, since only a relative handful of app users make in-app purchases. But, Shoham said, there are few tools to help app makers get a complete picture of how their in-app ads are doing.

The data in the new tool comes from ironSource’s in-app video SSP, as well as more than 20 integrated partner networks.

Although the tool is called Ad LTV Prediction it doesn’t actually predict trends or show Life Time Value of a customer. Instead, it shows trends from recent history, which an app publisher can use to estimate where things are heading. After 30 days of trends, Shoham said, an app publisher can get a pretty good idea.

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.