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Martech: Management

Watch the replay: Innovating your martech stack

Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.

Kathy Bushman on September 3, 2020 at 2:33 pm
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This week, MarTech Today Editorial Director Kim Davis sat down with expert technologists Anita Brearton, co-founder and CEO, CabinetM, and Pat Maigler, senior manager marketing strategy and operations at Williams-Sonoma, Inc.

The group spoke about experimenting with martech stacks, and whether or not now is the time to review your technology. The group also spoke about the changing role of marketing operations.

Watch the replay above.

We at MarTech Today hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices. The episodes will also be available on demand.

If you have an idea for a session or would like to join a panel, email kbushman@thirddoormedia.com or fill out the pitch form here.

And join us next week when we focus on agile marketing.



About The Author

Kathy Bushman
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.

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