• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Analytics & Data

Janrain offers one of the first GDPR portals for consumer data management

The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients' sites or apps.

Barry Levine on June 6, 2017 at 5:06 pm
  • More

GDPR is coming.

And today, identity management provider Janrain is launching one of the first solutions for brands to manage consumer data after the General Data Protection Regulation (GDPR) goes into effect about a year from now.

GDPR stipulates that consumers control and must provide explicit consent for use of their personal data, including behavioral data like which sites they visit. It applies to any company marketing or providing services to European Union (EU) citizens, wherever they live — which means essentially every company of any size, since they all have some EU citizens in their marketing sphere.

Although it still remains to be seen how strictly GDPR will be enforced outside of the EU, it could dramatically alter digital marketing and advertising in those countries. And it could have a substantial impact in the US and other non-EU markets.

Janrain provides social login capabilities for about 2,100 companies. That’s the infrastructure that asks you, when you visit a Janrain-enabled site, if you’d like to log in using your username and password from Facebook, Twitter or other social sites. You are also asked to which portions of that social profile you will allow access by the site you are logging onto.

Janrain’s new Consent Lifecycle Management does something similar. Designed specifically to provide a centralized way of managing all those fine-grained GDPR-required consumer data consents, it offers a series of screens displaying consent options for various kinds of data and contexts for which you, the user, agree. Here’s a sample screen:

The data can be integrated with a customer relationship management (CRM) system, and it is also designed to accommodate the EU’s Payment Services Directive and Canada’s Personal Information Protection and Electronic Documents Act. Consumers can revisit the screens at any time and modify their permissions, and they can download a PDF version reflecting their approvals.

Of course, having to select all those permissions on all the sites and apps you visit could become a major user experience nightmare, and it calls out for some type of centralized digital identity wallet. But Janrain Director of Product Marketing Sven Dummer told me that Janrain’s objective here is to answer the immediate needs of its client sites, each of which wanted their own identity management portal.

Dummer added that a portable “permissions wallet” is on Janrain’s 2019 roadmap, although there’s an obvious “chicken-and-egg” problem: “Companies don’t want to accept self-managed identities unless lots of people are using them [and] customers don’t want to create an identity that has no utility.”



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: Martech: Analytics & DataGeneral Data Protection Regulation (GDPR)

Subscribe to receive daily martech news and expert insights. See terms.

Processing...Please wait.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • SEO Wars: How to Resist the Dark Side and Earn Links Organically
  • Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
  • Converting with Conversational AI
  • 4 Ways Chatbot Marketing Can Drive Sales
  • Client Reporting Best Practices Guide
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.