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Martech: Commerce

The white paper or webinar content described below has been produced by one of our sponsors.


Learn how to navigate Google’s Comparison Shopping Services

In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page (SERP), Google responded with […]

Digital Marketing Depot on August 30, 2018 at 2:09 pm
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In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.

Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified advertisers who use its new Comparison Shopping format.

That said, the scheme carries significant risks. Minefields are everywhere.

From scarce data issues to rampant bid inflation: retailers should be wary. Join Andreas Reiffen from Crealytics as he explains how to properly set up a Comparison Shopping Services program to avoid these pitfalls and maximize the opportunity given to EU advertisers.

Register today for “Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!” produced by Digital Marketing Depot and sponsored by Crealytics.

About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Channel: Martech: CommerceSponsored White Papers & Webinars

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