Adobe
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Adobe updates Target with Sensei-powered enhancements
The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing...
To understand customers, first you need to understand their Device Graphs
Cross-device identity has become an essential foundation for ad and marketing...
Martech 2017: The four biggest trends so far this year
What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond...
New Adobe voice analytics will capture data from all the major virtual assistants
Speech inputs from Amazon Alexa, Google Assistant, Cortana, Siri and Bixby can be combined with other datasets for deeper audience...
How the newest Adobe-Microsoft partnership resembles ‘Jerry Maguire’
And what it could mean for the balance of power among the major marketing...
MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity
As marketing tech was beginning to catch hold a few years ago, he said, there was a window to create an industry-wide platform that went beyond...
