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Adobe

Adobe

Record growth in online shopping over the holiday weekend

UPDATED: Black Friday was the biggest online shopping day ever, until Cyber Monday beat...

Kim Davis | Nov 30, 2020 at 11:21 am ET

Adobe to acquire Workfront for $1.5 billion

Adobe acquires workforce orchestration capabilities, but will Workforce customers be drawn into the Adobe eco-system?...

Kim Davis | Nov 9, 2020 at 4:41 pm ET

What a long, strange year in digital marketing

Looking back at the changes forced on B2B and consumer marketing...

Kim Davis | Oct 15, 2020 at 12:11 pm ET

 

Salesforce makes latest move in CDP race

360 Audiences, Salesforce's CDP, is finally set to launch this...

Kim Davis | Oct 8, 2020 at 12:07 pm ET

Adobe hints at coming changes to Marketo Engage as survey highlights human connections

Human connections at scale is the holy grail driving Marketo's product...

Kim Davis | Aug 20, 2020 at 9:44 am ET

Back to school with Adobe

Adobe is putting its digital muscle behind distance learning for teachers and...

Rodric Bradford | Aug 4, 2020 at 12:01 pm ET

MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences

A quick round up of the latest marketing technology news and...

Amy Gesenhues | May 22, 2020 at 9:23 am ET

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

"Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening," says Jeto CEO Alexandre Pelletier....

Amy Gesenhues | Apr 16, 2020 at 3:48 pm ET

MarTech Minute: Pegasystems’ new service offerings, YouTube releases Video Builder, more

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 15, 2020 at 12:00 pm ET

Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing....

Amy Gesenhues | Mar 31, 2020 at 3:15 pm ET

WPP wants to train 50K employees on AI. Here’s how they plan to do it.

CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...

Amy Gesenhues | Mar 20, 2020 at 1:48 pm ET

MarTech Minute: New report details DMARC results, Adobe adds integration with Gmail

A quick round up of the latest marketing technology news and...

Jennifer Cannon | Mar 9, 2020 at 3:56 pm ET

Verint Systems adds Adobe integration

The company aims to deliver streamlined access to customer insights and support more personalized customer...

Jennifer Cannon | Feb 25, 2020 at 2:19 pm ET

The MarTech Minute: The latest acquisitions by Infosys, Brainlabs and Upland and new Adobe Spark features

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Feb 14, 2020 at 4:56 pm ET

Adobe moves its Experience Manager service to the cloud

By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across...

Jennifer Cannon | Jan 13, 2020 at 2:50 pm ET

The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...

Amy Gesenhues | Dec 31, 2019 at 10:21 am ET

Marketo publishes winter release notes, plans for better integration capabilities in 2020

Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data...

Jennifer Cannon | Dec 19, 2019 at 3:42 pm ET

The MarTech Minute: Programmatic ad spend, Google recruits PayPal’s COO and Iterable gets $60 million

The martech week in review: News and announcements in marketing technology this week that you might have...

Amy Gesenhues | Dec 13, 2019 at 11:49 am ET

Adobe Campaigns adds AMP for Email support

Marketers will be able to deliver interactive email experiences to their subscribers'...

Jennifer Cannon | Dec 10, 2019 at 11:08 am ET

Most consumers check email for holiday deals, but conversion doesn’t come easy

As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...

Jennifer Cannon | Dec 10, 2019 at 9:32 am ET
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