Adobe
Adobe Campaigns adds AMP for Email support
Marketers will be able to deliver interactive email experiences to their subscribers'...
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...
SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a...
Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...
Wrike joins Adobe partner program Marketo Launchpoint
The partnership is expected to improve marketing campaign workflows and project management...
The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector
The marketing technology week in review: A round up of news and announcements you may have...
The MarTech Minute: Adobe extends support to mid-market and SMBs, Microsoft acquires Mover
The marketing technology week in review: A round up of news and announcements you may have...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by...
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be...
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...
Customer Data Platform industry sees continued expansion, record funding
As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the...
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
Nintex Sign powered by Adobe Sign enables e-signatures for Microsoft Sharepoint Customers
Nintex Sign powered by Adobe Sign allows Sharepoint customers to access e-signature solution that could enable digital...
The MarTech Minute: Amazon’s AI for speech analytics, Cloudinary’s Adobe Creative Cloud Connector
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...
Qualtrics and Adobe add new integration for improved data and customer experiences
New extension seeks to help digital marketers better understand consumer behavior to improve digital...
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...