Adobe
Qualtrics and Adobe add new integration for improved data and customer experiences
New extension seeks to help digital marketers better understand consumer behavior to improve digital...
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace...
Adobe releases Experience Platform and CDP, iterates Sensei
The company says it's ready to help brands create rich, relevant experiences in real...
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las...
Adobe, Microsoft, SAP shed more light on Open Data Initiative
More than a dozen companies sign on to a new advisory council with a focus on using common method of integrating data across ODI partner...
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground....
Yext integrates with Adobe to help brands better distribute data stored in Knowledge Manager
The partnership lets businesses more easily incorporate their Yext-stored business data into the digital experiences they create and maintain...
Adobe Target testing tool gets improved personalization capabilities, reports
The company is adding a new "weighted relevance" algorithm for recommendations, enhancing its Personalization Insights reports, and...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
The company also released new tools designed for IT and developers managing app development....
Adobe adds a Progressive Web Apps builder to Magento
PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile...
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...
Marketo announces new entry-level certification for marketers
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...
Adobe adds new features to its data management platform
Audience Manager can now subtract traits in a lookalike model and report impressions by user...
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Adobe suite, cloud software among choice deals we found for...
Why did SAP buy Qualtrics?
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique...
Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
The report focuses on what it calls “foundational technology,” even as the ground keeps...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside...