Adobe
Marketo announces new entry-level certification for marketers
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...
Adobe adds new features to its data management platform
Audience Manager can now subtract traits in a lookalike model and report impressions by user...
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Adobe suite, cloud software among choice deals we found for...
Why did SAP buy Qualtrics?
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique...
Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
The report focuses on what it calls “foundational technology,” even as the ground keeps...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside...
Adobe makes its venerable PDF more collaborative
Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review...
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizible
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency...
Adobe bringing digital targeting, measurement capabilities to Linear TV
Partnership with Placed enables offline visits to be linked to TV ad exposures....
Adobe’s new Virtual Analyst doesn’t need questions to provide answers
The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being...
With Marketo mega-deal, Adobe’s reach just got a whole lot wider
At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and...
Adobe to acquire Marketo for $4.75 billion
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...
With Adobe possibly eyeing Marketo, what would that mega-merger mean?
According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. to extend its marketing automation offerings....
Shared learning from the martech OASIS companies — Investment, innovation and integration
Here's a look at 'OASIS' vendors Oracle, Adobe, Salesforce, IBM and SAP and the trends they are setting in data quality and integration to...
Adobe adds enhancements to boost the venerable channel of email
With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and...
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a...
Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all...
Forrester issues first Wave report on Experience Optimization
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation...
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
The new features are designed to give marketers finer tools for following customers, directing ads or assigning...
Adobe suits up for e-commerce competition with its purchase of Magento
The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and...