Adobe
Adobe adds enhancements to boost the venerable channel of email
With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and...
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a...
Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all...
Forrester issues first Wave report on Experience Optimization
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation...
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
The new features are designed to give marketers finer tools for following customers, directing ads or assigning...
Adobe suits up for e-commerce competition with its purchase of Magento
The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Adobe gets more serious about voice interaction with purchase of Sayspring
The one-year-old startup offers a tool that non-technical users can use to create voice-based...
Adobe rains down announcements for its Experience Cloud
At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI...
ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing...
Thinfilm provides first NFC-for-engagement data to Adobe Analytics
The NFC tags, placed on products, can help deliver product info to smartphone-bearing...
Adobe Target gets some new tools for mobile marketing
A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app...
Adobe keeps Sensei busy with new content assignments
The artificial intelligence layer is now supporting new ways to create, manage and present content in Adobe Experience...
Gartner releases its first Magic Quadrant Report on Digital Experience Platforms
The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers...
Adobe launches commerce-based microservices across its clouds
Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in...
Adobe Campaign to roll out enhanced email functionality
The company also sees AI-powered, highly personalizable email in its...
Forrester Wave report on web analytics: Adobe, AT Internet score top rank
The first such Wave since 2014, the report notes how web analytics tools fit into the wider category of digital...
Optimizely suits up for battle with Adobe Target
Formerly an A/B testing application, the experimentation platform has digested its Experiment Engine acquisition and is launching Program...
New Gartner report spotlights analytics tools that map customer data across channels
The Leaders are Google, Adobe and SAS, with IBM and SAP in the second...
