Adobe

Optimizely suits up for battle with Adobe Target

Formerly an A/B testing application, the experimentation platform has digested its Experiment Engine acquisition and is launching Program...

Barry Levine | Oct 18, 2017 at 4:55 pm ET

New Gartner report spotlights analytics tools that map customer data across channels

The Leaders are Google, Adobe and SAS, with IBM and SAP in the second...

Barry Levine | Oct 17, 2017 at 5:00 pm ET

Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and...

Barry Levine | Sep 28, 2017 at 5:01 pm ET

Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health

Take that, short-form...

Barry Levine | Aug 29, 2017 at 4:00 pm ET

MarTech Today Research: A marketer’s guide to personalization tools

The new report focuses on 18 selected tools that segment, test and deliver content, emails and recommendations to individuals or customer...

Barry Levine | Aug 28, 2017 at 10:31 am ET

Adobe updates Target with Sensei-powered enhancements

The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing...

Barry Levine | Jul 27, 2017 at 12:16 pm ET

To understand customers, first you need to understand their Device Graphs

Cross-device identity has become an essential foundation for ad and marketing...

Barry Levine | Jul 17, 2017 at 4:48 pm ET

Martech 2017: The four biggest trends so far this year

What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond...

Barry Levine | Jul 10, 2017 at 3:41 pm ET

New Adobe voice analytics will capture data from all the major virtual assistants

Speech inputs from Amazon Alexa, Google Assistant, Cortana, Siri and Bixby can be combined with other datasets for deeper audience...

Greg Sterling | Jun 30, 2017 at 10:09 am ET

How the newest Adobe-Microsoft partnership resembles ‘Jerry Maguire’

And what it could mean for the balance of power among the major marketing...

Barry Levine | Sep 3, 2016 at 4:10 pm ET

MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity

As marketing tech was beginning to catch hold a few years ago, he said, there was a window to create an industry-wide platform that went beyond...

Barry Levine | Feb 11, 2016 at 10:30 am ET