Adobe
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
The new features are designed to give marketers finer tools for following customers, directing ads or assigning...
Adobe suits up for e-commerce competition with its purchase of Magento
The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Adobe gets more serious about voice interaction with purchase of Sayspring
The one-year-old startup offers a tool that non-technical users can use to create voice-based...
Adobe rains down announcements for its Experience Cloud
At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI...
ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing...
Thinfilm provides first NFC-for-engagement data to Adobe Analytics
The NFC tags, placed on products, can help deliver product info to smartphone-bearing...
Adobe Target gets some new tools for mobile marketing
A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app...
Adobe keeps Sensei busy with new content assignments
The artificial intelligence layer is now supporting new ways to create, manage and present content in Adobe Experience...
Gartner releases its first Magic Quadrant Report on Digital Experience Platforms
The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers...
Adobe launches commerce-based microservices across its clouds
Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in...
Adobe Campaign to roll out enhanced email functionality
The company also sees AI-powered, highly personalizable email in its...
Forrester Wave report on web analytics: Adobe, AT Internet score top rank
The first such Wave since 2014, the report notes how web analytics tools fit into the wider category of digital...
Optimizely suits up for battle with Adobe Target
Formerly an A/B testing application, the experimentation platform has digested its Experiment Engine acquisition and is launching Program...
New Gartner report spotlights analytics tools that map customer data across channels
The Leaders are Google, Adobe and SAS, with IBM and SAP in the second...
Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase
In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and...
Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
Take that, short-form...
MarTech Today Research: A marketer’s guide to personalization tools
The new report focuses on 18 selected tools that segment, test and deliver content, emails and recommendations to individuals or customer...
Adobe updates Target with Sensei-powered enhancements
The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing...
