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Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing....
WPP wants to train 50K employes on AI. Here’s how they plan to do it.
CTO Stephan Pretorius lifts the curtain on the holding company's large-scale training plans and sheds light on how his team is able to break...
MarTech Minute: New report details DMARC results, Adobe adds integration with Gmail
A quick round up of the latest marketing technology news and...
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
The MarTech Minute: The latest acquisitions by Infosys, Brainlabs and Upland and new Adobe Spark features
The marketing technology week in review: A round up of news and announcements you may have...
Adobe moves its Experience Manager service to the cloud
By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across...
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...
Marketo publishes winter release notes, plans for better integration capabilities in 2020
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data...
The MarTech Minute: Programmatic ad spend, Google recruits PayPal’s COO and Iterable gets $60 million
The martech week in review: News and announcements in marketing technology this week that you might have...
Adobe Campaigns adds AMP for Email support
Marketers will be able to deliver interactive email experiences to their subscribers'...
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...
SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a...
Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...
Wrike joins Adobe partner program Marketo Launchpoint
The partnership is expected to improve marketing campaign workflows and project management...
The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector
The marketing technology week in review: A round up of news and announcements you may have...
The MarTech Minute: Adobe extends support to mid-market and SMBs, Microsoft acquires Mover
The marketing technology week in review: A round up of news and announcements you may have...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by...
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be...
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...