Amazon
WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow. ...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
The e-commerce giant raked in $10 billion in advertising revenue in...
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...
Merkle launches bidding platform tailored for Amazon sponsored brand ads
The proprietary platform was developed to meet growing demand for bidding at scale....
Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices
At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its...
How can Amazon chip away at the duopoly?
As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key...
Amazon advertisers are in the market for campaign automation tools
Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months....
Amazon reports 3rd straight quarter of triple-digit ad revenue growth
Amazon's Q3 earnings report shows ad sales climbing 123% to reach $2.5 billion for the quarter with overall revenue up 29%...
Google Q3 results: Strong earnings beat expectations but revenues fall short
Revenues were $33.7 billion, earnings were $13.06 billion....
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers....
Top tech firms call for pro-business updates to federal data privacy laws
The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer...
Take our Amazon advertising survey — Enter to win a ticket to SMX
Tell us how you or your clients are approaching Amazon's advertising offerings in our brief...
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....
Amazon’s advertising and cloud units drive huge profitability in Q2
Ad revenues were roughly $2.2 billion, the second consecutive quarter they exceeded $2...
Amazon beats expectations with huge $51 billion quarter, sales up 43%
Same quarter sales a year ago were $35.7 billion....
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile...
What’s the real strategy behind Amazon’s acquisition of Ring?
For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer...