Amazon
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Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile...
What’s the real strategy behind Amazon’s acquisition of Ring?
For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer...
The rise of voice technologies means new opportunities for podcasting
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators....
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company...
How should retailers respond to Amazon Go? 7 experts weigh in
Retailers need to invest in people and technology -- but also use data more effectively to improve the in-store...
Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?
Apple's HomePod with Siri comes to market later this week....
Amazon posted $60.5 billion in Q4 revenues & ad business grew 60%
Amazon's "other" revenues, which include advertising, grew to $1.7 billion....
Can autonomous stores catch on?
These unmanned physical stores are being tested and launched, as are technologies replacing humans. But will shoppers want...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
Amazon wants to make Alexa the ‘UI for the enterprise’
Alexa for Business could bring AI and 'smart home automation' to businesses large and small....
PullString drops text-based chat for voice conversations in its new platform
The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for Amazon’s...
Apocalypse for online search? Here’s how marketers can thrive
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all...
Narrativ marries affiliate links with real-time auctions
Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given...
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than 1M school supply lists uploaded from US grade schools and middle schools....
Amazon’s latest marketing and sales growth strategy: a social platform
Amazon is getting into Instagram and Pinterest territory with its new network aimed at driving engagement that revolves entirely around...
Building an Amazon Alexa Skill is so easy, Grandma can do it
How can you tap into the power of Amazon's Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create...
Amazon’s new Spark social feed wants to be ‘Instagram for products’
New offering from the e-commerce giant is a pragmatic and creative...
Report: 43% of millennials have made a voice-device purchase in past year
Also, Kayak introduces ability to book a hotel room through Alexa...
How the QVC/HSN merger illuminates the future of omnichannel shopping
That future depends on what kind of shopping experience customers...
