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Amazon

This week in martech

News from Tumblr, Amazon, Spiceworks ZD, Avantia and...

Kim Davis | Dec 4, 2020 at 12:20 pm ET

COVID helped drive record ad revenue for big tech in Q3

Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...

Greg Sterling | Nov 6, 2020 at 3:16 pm ET

Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy

Breaking up these companies will apparently be on the...

Greg Sterling | Oct 7, 2020 at 1:33 pm ET

 

Why physical stores will power online shopping this holiday season

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...

Greg Sterling | Sep 4, 2020 at 9:47 am ET

What do digital commerce advertising management platforms offer?

Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....

Pamela Parker | Jul 7, 2020 at 2:01 pm ET

What’s Digital Commerce Advertising and what tools can help?

A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....

Pamela Parker | Jun 22, 2020 at 2:35 pm ET

Martech Spotlight: How Kenshoo does digital commerce ad management

At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...

Pamela Parker | Jun 10, 2020 at 3:42 pm ET

MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 27, 2020 at 1:01 pm ET

MarTech Minute: AdRoll’s solution for D2C marketers, etailz launches Amazon AdManager

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 23, 2020 at 12:09 pm ET

Considering software to manage your digital commerce advertising? Here’s what you need to know.

There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...

Pamela Parker | Apr 21, 2020 at 3:35 pm ET

More than 200 million smart speakers have been sold, why aren’t they a marketing channel?

Is it an excess of caution or a lack of...

Greg Sterling | Feb 14, 2020 at 6:59 pm ET

Amazon’s booming ad business grew by 40% in 2019

With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth...

Ginny Marvin | Feb 3, 2020 at 11:56 am ET

The Amazon ad juggernaut: What’s your experience been?

Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing...

Pamela Parker | Jan 22, 2020 at 2:54 pm ET

3 Easy steps to complete your annual PPC checkup

Use these techniques to make sure your PPC accounts are in great shape all year...

Sponsored Content: Optmyzr | Jan 14, 2020 at 7:30 am ET

Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform

The ads will appear on POPSUGAR with plans to extend across the companies other media...

Amy Gesenhues | Jan 10, 2020 at 2:55 pm ET

Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in

One-day and same-day delivery -- free for Prime members -- nearly quadrupled this season, according to the e-commerce...

Ginny Marvin | Dec 27, 2019 at 5:19 pm ET

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...

Sponsored Content: Smarter Ecommerce (smec) | Dec 12, 2019 at 7:30 am ET

AWS makes it easier to add machine learning prediction models to your martech tools, dashboards

No need to write complicated code to apply predictions to your CRM lead scoring models, for...

Amy Gesenhues | Nov 27, 2019 at 12:44 pm ET

The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Nov 22, 2019 at 11:35 am ET

TapClicks acquires client reporting platform Megalytic

Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks...

Amy Gesenhues | Oct 30, 2019 at 3:20 pm ET
  • Previous Articles »
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