Amazon
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
Narrativ marries affiliate links with real-time auctions
Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given...
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than 1M school supply lists uploaded from US grade schools and middle schools....
Amazon’s latest marketing and sales growth strategy: a social platform
Amazon is getting into Instagram and Pinterest territory with its new network aimed at driving engagement that revolves entirely around...
Building an Amazon Alexa Skill is so easy, Grandma can do it
How can you tap into the power of Amazon's Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create...
Amazon’s new Spark social feed wants to be ‘Instagram for products’
New offering from the e-commerce giant is a pragmatic and creative...
Report: 43% of millennials have made a voice-device purchase in past year
Also, Kayak introduces ability to book a hotel room through Alexa...
How the QVC/HSN merger illuminates the future of omnichannel shopping
That future depends on what kind of shopping experience customers...
Martech 2017: The four biggest trends so far this year
What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond...
Computer Vision Test: Amazon v. Google v. IBM v. Microsoft v. Pinterest
A comparison of major tech companies’ computer vision technologies based on the labels they affixed to 10...
VoiceLabs suspends Alexa audio ads, saying ‘market not ready’
Amazon's ad restrictions raise questions about Alexa skills...
Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in
Handheld "kitchen assistant" promotes Alexa, AmazonFresh and Prime...
Amazon says push notifications are coming soon to Alexa-enabled devices
The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all...
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing...
Amazon launches a metrics dashboard for Alexa skill developers
Developers can see how often their skills are used, how many people are using them and how successful consumers' "utterances"...
With Amazon Connect, anyone can use Amazon’s contact center tech
New service uses the same voice tech as Alexa and integrates with AWS's other software offerings plus various cloud-based office and marketing...
Bot-to-bot marketing is coming soon. Are you ready?
Martech's future isn't only about bots and agents talking to consumers. Here's what it means when they start talking to other bots and...
What will paid advertising look (sound) like on Amazon’s Echo and Dot?
Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some...
Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa...
In the age of intelligent agents, how does marketing work?
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get...
2016: The Year in Martech (What a year it was!)
So many potentially game-changing marketing technologies emerged this year that it feels like the future has finally...
