Amazon
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
MarTech Minute: Amazon Web Services launches AppFlow, Flashtalking’s new ad verification tools
A quick round up of the latest marketing technology news and...
MarTech Minute: AdRoll’s solution for D2C marketers, etailz launches Amazon AdManager
A quick round up of the latest marketing technology news and...
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...
More than 200 million smart speakers have been sold, why aren’t they a marketing channel?
Is it an excess of caution or a lack of...
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth...
The Amazon ad juggernaut: What’s your experience been?
Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform
The ads will appear on POPSUGAR with plans to extend across the companies other media...
Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in
One-day and same-day delivery -- free for Prime members -- nearly quadrupled this season, according to the e-commerce...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
AWS makes it easier to add machine learning prediction models to your martech tools, dashboards
No need to write complicated code to apply predictions to your CRM lead scoring models, for...
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have...
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks...
Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Consumers want to feel better understood by retailers especially during the holiday season, according to...
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be...