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Amazon

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Consumers want to feel better understood by retailers especially during the holiday season, according to...

Jennifer Cannon | Oct 23, 2019 at 3:01 pm ET

3 ways to take back control from PPC automations

When Google and the engines automate PPC tasks, you can still remain in control with "automation...

Sponsored Content: Optmyzr | Oct 15, 2019 at 7:30 am ET

Will traditional PPC agencies die out in the age of automation?

AI has become ubiquitous in modern life, and PPC management is no...

Sponsored Content: Adzooma | Sep 11, 2019 at 7:30 am ET

 

The 4 optimization techniques from Google you can use with Amazon Ads today

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...

Sponsored Content: Optmyzr | Sep 10, 2019 at 7:30 am ET

AI for small business is no longer an option. It’s a necessity.

There has been no better time in history for small, disruptive businesses to win big. They just need to be...

Sponsored Content: Adzooma | Aug 28, 2019 at 7:30 am ET

The MarTech Minute: Amazon eyes blockchain for ads, Visa’s machine learning fraud protection

MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation...

Jennifer Cannon | Aug 16, 2019 at 10:45 am ET

The top retailer marketing strategies to compete with Amazon Prime Day

Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain...

Taylor Peterson | Jul 15, 2019 at 6:00 am ET

Martech vendors, retail marketers share martech predictions for Amazon Prime Day

Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term...

Jennifer Cannon | Jul 11, 2019 at 1:35 pm ET

Prime Day content drives email engagement for Amazon’s competition

Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon's Prime...

Jennifer Cannon | Jul 8, 2019 at 2:25 pm ET

Consumers indicate experience, not price, as top conversion factor

For consumers, the decision to buy is largely driven by positive, quick and simple digital...

Jennifer Cannon | Jul 2, 2019 at 11:20 am ET

The MarTech Minute: Amazon’s AI for speech analytics, Cloudinary’s Adobe Creative Cloud Connector

MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...

Jennifer Cannon | Jun 28, 2019 at 8:00 am ET

WW employs Alexa, Google Home to help customers stick with their diet plans

Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...

Barry Levine | Mar 13, 2019 at 2:54 pm ET

Amazon’s streamlines DSP usability as it continues ad biz ramp up

Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow. ...

Pamela Parker | Mar 13, 2019 at 9:52 am ET

How to keep PPC accounts healthy when using automation

Why reports alone don’t cut it anymore in the fast-paced world of automated...

Sponsored Content: Optmyzr | Feb 5, 2019 at 7:30 am ET

Amazon’s ad business continues to soar, topped $3 billion for first time in Q4

The e-commerce giant raked in $10 billion in advertising revenue in...

Ginny Marvin | Jan 31, 2019 at 10:26 pm ET

How martech vendors jockeyed for position in 2018

From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...

Barry Levine | Dec 26, 2018 at 8:30 am ET

Merkle launches bidding platform tailored for Amazon sponsored brand ads

The proprietary platform was developed to meet growing demand for bidding at scale....

Ginny Marvin | Dec 20, 2018 at 4:05 pm ET

Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices

At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its...

Barry Levine | Dec 18, 2018 at 4:07 pm ET

How can Amazon chip away at the duopoly?

As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key...

Robin Kurzer | Oct 31, 2018 at 9:01 am ET

Amazon advertisers are in the market for campaign automation tools

Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months....

Barry Levine | Oct 26, 2018 at 1:08 pm ET
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