Analytics: Tag Management
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of...
Get lead scoring data in Google Analytics with Google Tag Manager
Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get...
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube will also limit support for third-party pixel tracking, according to a...
IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing....
ContentSquare adds AI to become a ‘fully automated’ provider of experience insights
New Auto-Zone algorithm automatically categorizes and learns components in a site, removing the need to configure new elements via a...
Adobe launches Launch, its next-gen tag management platform
The new offering lets third-party tool makers integrate their own features into the open...
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
How to add schema markup to your site using Google Tag Manager
Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken...
Google Tag Manager now supports AMP (Accelerated Mobile Pages)
Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and...
Three big, long-term predictions for the future of martech
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for...
Data and tag management: the DNA of marketing personalization
Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this...
Convergence and the power of data in modern marketing
Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that...
Tag management systems and DMPs — a match made in heaven?
Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management...
5 Predictions For 2016 After Reaching “Peak Martech”
What's ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to...
Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack
How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can't ignore when it comes to a strong...
Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work...
How To Win The Hearts And Minds Of Emerging Technology’s Ruling Class: The Early Adopters
Early adopters are key to the success of new marketing technologies, but how do you win them over? Columnist Erik Bratt gets some insight from...
Big Data Gets Bigger With The Apple Watch And The Internet Of Things
As wearables and the IoT produce new insights about customers, columnist Josh Manion takes a look at what it means for marketers and how to...
Data Collection Of The Future: Going Beyond The Tag
As the FCC's new Net neutrality rules reshape the digital ecosystem, columnist Josh Manion explains what it means for the future of...
“Heavy Martech” Usage Soars, Giving Tag Management A Big Boost
Columnist Erik Bratt discusses the explosion of marketing technology (martech) over the past few years and its implication for...