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Analytics: Tag Management

Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process

From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....

Sponsored Content: Tealium | Nov 13, 2020 at 7:30 am ET

Resolving consumer identity – more important than ever

To build lasting relationships, brands have to accurately recognize the people engaging with...

Sponsored Content: Acxiom | Apr 27, 2020 at 7:30 am ET

Improve customer loyalty with AI

How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer...

Digital Marketing Depot | Jan 29, 2020 at 1:37 pm ET

 

Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns

The CDP's integration spans Google Marketing Platform's entire suite of...

Amy Gesenhues | Dec 13, 2019 at 11:54 am ET

Get lead scoring data in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get...

Ginny Marvin | Oct 7, 2019 at 1:40 pm ET

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

YouTube will also limit support for third-party pixel tracking, according to a...

Robin Kurzer | Apr 13, 2018 at 10:02 am ET

IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience

The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing....

Robin Kurzer | Apr 3, 2018 at 2:32 pm ET

ContentSquare adds AI to become a ‘fully automated’ provider of experience insights

New Auto-Zone algorithm automatically categorizes and learns components in a site, removing the need to configure new elements via a...

Barry Levine | Jan 16, 2018 at 5:01 pm ET

Adobe launches Launch, its next-gen tag management platform

The new offering lets third-party tool makers integrate their own features into the open...

Barry Levine | Nov 9, 2017 at 5:12 pm ET

Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...

Sponsored Content: admitad | Aug 1, 2017 at 7:29 am ET

How to add schema markup to your site using Google Tag Manager

Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken...

Bryan Stenslokken | Apr 25, 2017 at 1:30 pm ET

Google Tag Manager now supports AMP (Accelerated Mobile Pages)

Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and...

Matt McGee | Oct 26, 2016 at 12:47 pm ET

Three big, long-term predictions for the future of martech

Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for...

David Booth | Oct 17, 2016 at 1:30 pm ET

Data and tag management: the DNA of marketing personalization

Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this...

L. Erik Bratt | Aug 4, 2016 at 11:01 am ET

Convergence and the power of data in modern marketing

Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that...

Josh Manion | May 11, 2016 at 11:12 am ET

Tag management systems and DMPs — a match made in heaven?

Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management...

L. Erik Bratt | Apr 6, 2016 at 10:45 am ET

5 Predictions For 2016 After Reaching “Peak Martech”

What's ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to...

L. Erik Bratt | Jan 5, 2016 at 9:17 am ET

Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack

How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can't ignore when it comes to a strong...

Travis Wright | Sep 10, 2015 at 10:43 am ET

Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications

A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work...

L. Erik Bratt | Sep 2, 2015 at 9:55 am ET

How To Win The Hearts And Minds Of Emerging Technology’s Ruling Class: The Early Adopters

Early adopters are key to the success of new marketing technologies, but how do you win them over? Columnist Erik Bratt gets some insight from...

L. Erik Bratt | Aug 5, 2015 at 10:29 am ET
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