Apple
iOS 12 release gives users more power, marketers more options
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...
Top tech firms call for pro-business updates to federal data privacy laws
The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer...
Powered by services revenue, wearables and higher iPhone prices, Apple reports $53.3B
In its 'best June quarter ever,' hardware sales were mostly flat....
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms
Apple shores up its pro-privacy, anti-tracking...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Say hello to the newest intelligent agent, IBM’s Watson Assistant
This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users...
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company...
Report: Facebook to introduce two smart assistant devices in July
Code-named Aloha and Fiona, at least one will have a very large touchscreen....
Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?
Apple's HomePod with Siri comes to market later this week....
Apple announces best quarter with $88 billion in revenue, but iPhone sales disappoint
Company sold 77.3 million iPhones vs. Wall Street expectations of 80...
We’re already seeing the fallout from Apple’s war on cookies
Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers...
Cortana’s got mad skills but faces big distribution challenges vs. rivals
Cortana already has 148 million global users, but it's still an underdog....
4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience...
Google intends to beat Amazon and Apple with the combination of ‘hardware, software and AI’
Google says it's moving from a 'mobile first' to an 'AI first' world....
Apple defends action against ‘pervasive’ ad tracking in Safari 11
Responding to ad industry accusations that it is inhibiting user choice, the company sticks by its privacy-first stance....
Ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
Major industry groups say Apple is instituting "opaque and arbitrary standards for cookie handling" that threaten the internet...
New Adobe voice analytics will capture data from all the major virtual assistants
Speech inputs from Amazon Alexa, Google Assistant, Cortana, Siri and Bixby can be combined with other datasets for deeper audience...
More than 75 percent of retail passes in Apple Wallet are the result of peer sharing
Each mobile wallet pass is shared, on average, with 3.3 other mobile devices....
Bot-to-bot marketing is coming soon. Are you ready?
Martech's future isn't only about bots and agents talking to consumers. Here's what it means when they start talking to other bots and...