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Apple

Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new...

Greg Sterling | Dec 7, 2020 at 2:36 pm ET

COVID helped drive record ad revenue for big tech in Q3

Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...

Greg Sterling | Nov 6, 2020 at 3:16 pm ET

Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy

Breaking up these companies will apparently be on the...

Greg Sterling | Oct 7, 2020 at 1:33 pm ET

 

Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking

With the right incentives, iOS users might be willing to share...

Greg Sterling | Sep 14, 2020 at 11:59 am ET

More than 200 million smart speakers have been sold, why aren’t they a marketing channel?

Is it an excess of caution or a lack of...

Greg Sterling | Feb 14, 2020 at 6:59 pm ET

Apple’s latest ITP updates: What marketers need to know

Breaking down what the changes mean for marketers -- in plain...

Ginny Marvin | Dec 13, 2019 at 10:21 am ET

The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Nov 22, 2019 at 11:35 am ET

The MarTech Minute: Apple offers rare apology, Cisco’s eyes a new acquisition and SAP’s new content hub

MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...

Jennifer Cannon | Aug 30, 2019 at 9:00 am ET

The third-party browser tracking cookie is dead. What’s next?

Why cookies are going away and how marketers can acquire more new customers without them using first-party...

Sponsored Content: Invoca | Jul 23, 2019 at 7:30 am ET

Consumers indicate experience, not price, as top conversion factor

For consumers, the decision to buy is largely driven by positive, quick and simple digital...

Jennifer Cannon | Jul 2, 2019 at 11:20 am ET

Shopify introduces Apple Business Chat integration for its mobile messaging app

Merchants will be able to manage their Apple Business Chat communications via the Shopify Ping...

Amy Gesenhues | Jun 26, 2019 at 11:24 am ET

It ‘has a long way to go’: Apple’s Intelligent Tracking Prevention lead on Chrome’s new approach to cookies

His comments highlight the differences in how the two browsers are approaching restrictions on cross-site...

Ginny Marvin | May 9, 2019 at 4:40 pm ET

iOS 12 release gives users more power, marketers more options

Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...

Robin Kurzer | Sep 12, 2018 at 4:49 pm ET

Top tech firms call for pro-business updates to federal data privacy laws

The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer...

Robin Kurzer | Sep 12, 2018 at 4:44 pm ET

Powered by services revenue, wearables and higher iPhone prices, Apple reports $53.3B

In its 'best June quarter ever,' hardware sales were mostly flat....

Greg Sterling | Jul 31, 2018 at 7:56 pm ET

Is your marketing platform really intelligent?

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...

Sponsored Content: CallTrackingMetrics | Jun 5, 2018 at 7:30 am ET

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

Apple shores up its pro-privacy, anti-tracking...

Ginny Marvin | Jun 4, 2018 at 4:50 pm ET

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...

Barry Levine | Apr 18, 2018 at 3:41 pm ET

Say hello to the newest intelligent agent, IBM’s Watson Assistant

This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users...

Barry Levine | Mar 21, 2018 at 4:34 pm ET

Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge

NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company...

Robin Kurzer | Feb 15, 2018 at 4:43 pm ET
  • Previous Articles »
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