Augmented & Virtual Reality
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Martech 2017: The four biggest trends so far this year
What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond...
WeLens introduces software to manage group screenings of 360-degree video VR
Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other...
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it. ...
Tobii Pro now invisibly tracks users’ eyes in VR
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention...
Blippar launches ‘first AR digital ad unit’ that doesn’t need an app
The ad requests camera access and then shows the live feed matted against a cut-out 360-degree video or 3D...
Live Blog: Google talks AR & VR at Google I/O 2017
What's new with augmented and virtual reality with Google? Our live blog has the...
Forrester report: VR is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed...
Google releases Chrome version with the first browser support for WebVR
New capability means that users no longer need to download an app to view online...
Report: Consumers feel positive about immersive technologies
Video ad firm YuMe found most survey respondents have heard about virtual reality, augmented reality or 360-degree video -- and they pay more...
2016: The Year in Martech (What a year it was!)
So many potentially game-changing marketing technologies emerged this year that it feels like the future has finally...
Sisense lets you ask for analytics by voice — or by checking the color of your desk lamp
Amazon Alexa, chatbots and connected lightbulbs are now front-ends to business data for this New York City-based...
Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
Check out our choices for those in marketing, ads and search who deserve a candy cane -- or a lump of...
IAB’s first report on VR/AR surveys the terrain for marketers
The study is a first step toward the organization’s development of guidelines for...
Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location...
Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’...
Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things
The startup, led by engineers who created the tech behind Google Wallet, offers an app builder that it says is easy enough for a child to...
Marketers look to climb aboard the Pokémon Go phenomenon
A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing...
Adobe takes the first steps to bring its Marketing Cloud into virtual reality
The company adds support for analytics, several VR formats and various ad...
Startup Immersv launches VR ad-only platform that it says is the most complete
Built specifically for this format, the platform provides a new “staging scene” display format that the company hopes to make into an IAB...
Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality
Startup WakingApp is officially launching its platform today in an open beta, following six months of testing and hundreds of demo projects by...
