Augmented & Virtual Reality
Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
Using spherical photos from any supported source, the sites convert them to a single file format and user...
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
AR/VR agency Vertebrae launches web-based AR platform for online retailers
Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree...
National Cinemedia offers first in-theater AR game for a movie
Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s...
An AR Halloween pre-show invades movie theaters
National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’...
Shopify now lets stores create AR experiences for iOS 12
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a...
iOS 12 release gives users more power, marketers more options
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...
AR breaks out of the app and onto the mobile browser
8th Wall Web allows brands to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a...
Tobii adds eye-tracking for 360-degree videos
After last year’s addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual...
Blippar unveils indoor visual positioning system to anchor AR
Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate...
When should marketers use AR and when VR?
A marketing tech exec offers some rules of...
Show and tell: Showpad brings AR features to B2B sales
The company says the technology changes the dynamic of the sales conversation by going 'beyond the Powerpoint.'...
Apple’s latest ARKit preps augmented reality to become pervasive reality
Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Tobii Pro releases analytics for its eye-tracking + VR
A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...