Augmented & Virtual Reality
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A panda named Genius joins this world to boost a new IMAX movie
The animated character is available via a free interactive AR app that allows users to converse by selecting questions or...
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D...
MarTech Landscape: What is XR?
If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire...
Walmart buys a VR company on its way to invent ‘contextual commerce’
The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No...
Marketers have one main question to answer when it comes to AR
And its answer can determine if the tech endures -- or is a...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas...
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
NRF report shows lack of tech awareness among shoppers
Consumers claim little familiarity with voice search, augmented reality and other tech used by...
Advertising is on life support
The world of marketing has changed, and columnist Dayle Hall believes our approach to it needs to change as...
It’s not the trend that you need to watch for. It’s the trend inside the trend.
Here’s a partial list of the hidden consequences inside some of the biggest trends in...
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of...
2017: The year in martech
So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
2017: The year in social media
The social media landscape blew up in 2017 -- in so many...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Even with hype, AR struggling to scale
Despite all the excitement around augmented reality, it's still struggling to find its place in retail. Columnist Evan Magliocca discusses the...
How emerging technologies will affect your business in 2018
Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing...
Study: Ads in VR see higher recall, more memorable than conventional digital ads
74 percent in survey said VR ads less intrusive than other digital ad types....
Google’s new Daydream View: Another step on the long road toward VR adoption
Virtual reality, which is battling general consumer indifference, is also competing with augmented reality for the hearts and minds of...
How Facebook is connecting its 2D social network with the VR version
With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual...
