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Augmented & Virtual Reality

How visual commerce is transforming the customer experience

What is visual commerce and how does it prove...

Rodric Bradford | Aug 7, 2020 at 11:27 am ET

Facebook buys AR startup building a 1:1 digital map of the physical world

The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond...

Greg Sterling | Feb 10, 2020 at 3:14 pm ET

The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO

The martech week in review: News and announcements in marketing technology this week that you might have...

Amy Gesenhues | Jan 17, 2020 at 2:03 pm ET

 

Facebook looks to expand AR/VR technology with CTRL-labs acquisition

Andrew Bosworth, Facebook's VP of AR and VR, announced the company behind the neural monitoring wristband would be joining Facebook's Reality...

Amy Gesenhues | Sep 24, 2019 at 12:28 pm ET

A new customer experience, how AI is changing marketing

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive...

Sponsored Content: Provided By IBM With Insider Studios | Apr 23, 2019 at 7:32 am ET

The retailers and brands delivering first-rate mobile AR experiences

At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...

Amy Gesenhues | Apr 16, 2019 at 1:14 pm ET

How AR is whetting restaurant patrons’ appetites

Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to...

Barry Levine | Feb 26, 2019 at 8:05 am ET

Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality...

Barry Levine | Feb 8, 2019 at 3:38 pm ET

What impact will 5G have on marketing and advertising?

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and...

Barry Levine | Feb 6, 2019 at 1:06 pm ET

How to keep PPC accounts healthy when using automation

Why reports alone don’t cut it anymore in the fast-paced world of automated...

Sponsored Content: Optmyzr | Feb 5, 2019 at 7:30 am ET

How martech vendors jockeyed for position in 2018

From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...

Barry Levine | Dec 26, 2018 at 8:30 am ET

Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours

Using spherical photos from any supported source, the sites convert them to a single file format and user...

Barry Levine | Nov 20, 2018 at 7:51 am ET

Snapchat’s Lens Creative Partners program helps brands find AR filter creators

Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...

Amy Gesenhues | Nov 19, 2018 at 2:35 pm ET

Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last...

Barry Levine | Nov 14, 2018 at 2:03 pm ET

AR/VR agency Vertebrae launches web-based AR platform for online retailers

Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree...

Barry Levine | Nov 12, 2018 at 4:31 pm ET

National Cinemedia offers first in-theater AR game for a movie

Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s...

Barry Levine | Nov 2, 2018 at 3:03 pm ET

An AR Halloween pre-show invades movie theaters

National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’...

Barry Levine | Oct 10, 2018 at 4:23 pm ET

Shopify now lets stores create AR experiences for iOS 12

The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a...

Robin Kurzer | Sep 18, 2018 at 1:27 pm ET

iOS 12 release gives users more power, marketers more options

Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...

Robin Kurzer | Sep 12, 2018 at 4:49 pm ET

AR breaks out of the app and onto the mobile browser

8th Wall Web allows brands to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a...

Robin Kurzer | Sep 11, 2018 at 8:01 am ET
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