Augmented & Virtual Reality
Apple’s latest ARKit preps augmented reality to become pervasive reality
Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Tobii Pro releases analytics for its eye-tracking + VR
A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
Augmented reality games: Will this summer’s releases be booms or busts?
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR...
A panda named Genius joins this world to boost a new IMAX movie
The animated character is available via a free interactive AR app that allows users to converse by selecting questions or...
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D...
MarTech Landscape: What is XR?
If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire...
Walmart buys a VR company on its way to invent ‘contextual commerce’
The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No...
Marketers have one main question to answer when it comes to AR
And its answer can determine if the tech endures -- or is a...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas...
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
NRF report shows lack of tech awareness among shoppers
Consumers claim little familiarity with voice search, augmented reality and other tech used by...
Advertising is on life support
The world of marketing has changed, and columnist Dayle Hall believes our approach to it needs to change as...
It’s not the trend that you need to watch for. It’s the trend inside the trend.
Here’s a partial list of the hidden consequences inside some of the biggest trends in...
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of...
2017: The year in martech
So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of...
