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Augmented & Virtual Reality

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

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Facebook looks to expand AR/VR technology with CTRL-labs acquisition

Andrew Bosworth, Facebook's VP of AR and VR, announced the company behind the neural monitoring wristband would be joining Facebook's Reality...

Amy Gesenhues | Sep 24, 2019 at 12:28 pm ET

A new customer experience, how AI is changing marketing

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...

Sponsored Content: Provided By IBM With Insider Studios | Apr 23, 2019 at 7:32 am ET

The retailers and brands delivering first-rate mobile AR experiences

At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...

Amy Gesenhues | Apr 16, 2019 at 1:14 pm ET

 

How AR is whetting restaurant patrons’ appetites

Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to...

Barry Levine | Feb 26, 2019 at 8:05 am ET

Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality...

Barry Levine | Feb 8, 2019 at 3:38 pm ET

What impact will 5G have on marketing and advertising?

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and...

Barry Levine | Feb 6, 2019 at 1:06 pm ET

How to keep PPC accounts healthy when using automation

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....

Sponsored Content: Optmyzr | Feb 5, 2019 at 7:30 am ET

How martech vendors jockeyed for position in 2018

From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...

Barry Levine | Dec 26, 2018 at 8:30 am ET

Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours

Using spherical photos from any supported source, the sites convert them to a single file format and user...

Barry Levine | Nov 20, 2018 at 7:51 am ET

Snapchat’s Lens Creative Partners program helps brands find AR filter creators

Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...

Amy Gesenhues | Nov 19, 2018 at 2:35 pm ET

Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last...

Barry Levine | Nov 14, 2018 at 2:03 pm ET

AR/VR agency Vertebrae launches web-based AR platform for online retailers

Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree...

Barry Levine | Nov 12, 2018 at 4:31 pm ET

National Cinemedia offers first in-theater AR game for a movie

Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s...

Barry Levine | Nov 2, 2018 at 3:03 pm ET

An AR Halloween pre-show invades movie theaters

National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’...

Barry Levine | Oct 10, 2018 at 4:23 pm ET

Shopify now lets stores create AR experiences for iOS 12

The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a...

Robin Kurzer | Sep 18, 2018 at 1:27 pm ET

iOS 12 release gives users more power, marketers more options

Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and...

Robin Kurzer | Sep 12, 2018 at 4:49 pm ET

AR breaks out of the app and onto the mobile browser

8th Wall Web allows brands to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a...

Robin Kurzer | Sep 11, 2018 at 8:01 am ET

Tobii adds eye-tracking for 360-degree videos

After last year’s addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual...

Barry Levine | Aug 27, 2018 at 4:46 pm ET

Blippar unveils indoor visual positioning system to anchor AR

Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate...

Barry Levine | Aug 13, 2018 at 3:10 pm ET

When should marketers use AR and when VR?

A marketing tech exec offers some rules of...

Barry Levine | Jul 24, 2018 at 8:45 am ET
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