Blockchain
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An expert on loyalty programs has a warning for blockchain startups
If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the...
Grabbr employs blockchain tech to lock-record its social sharing
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...
What every partner marketer needs to know about blockchain
Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains....
DigitalBits launches open-source blockchain-based marketplace for loyalty points
It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or...
Evident Proof launches a blockchain-based service for ‘immutable proof chains’
Co-developed with Microsoft UK, it is designed to generate legally viable certificates that can back such claims as product origin, machine...
Mobiquity launches a blockchain layer for maintaining a data trail
The location data provider is one of the first to actually use blockchain technology for enhancing its...
Forrester report: Here are the biggest myths about blockchains
The research firm lays out the top ways in which the hype about this technology approach misrepresents the...
IAB data report: More investment, more confidence, more interest in AI and blockchain
The third annual study finds that marketers feel more able to retrieve value from data-powered...
IAB’s first publication on blockchain in advertising paints an optimistic picture
The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big...
Crowd Machine readies its blockchain-aided network for app development without developers
The ambitious startup will utilize a worldwide network of devices so non-technical users can create -- and monetize -- smart contracts and other...
New report: The Internet of Things and blockchain tech are made for each other
IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all,...
Marketers, here are some blockchain terms you might want to know
This emerging ecosystem -- which is developing unique applications for marketing, ads and search -- comes with its own...
It’s not the trend that you need to watch for. It’s the trend inside the trend.
Here’s a partial list of the hidden consequences inside some of the biggest trends in...
Will GDPR and blockchain live up to their hype in 2018?
The only thing we know for sure is that marketers will definitely keep these trends top of mind as we head into the new...
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of...
2017: The year in martech
So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles...
Venzee launches the first middleware to optimize blockchain-bound data
Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or...
MarTech Landscape: What’s a smart contract?
As a blockchain ecosystem emerges, smart contracts could become a common way of automatically implementing transparent...
Forrester predicts 80% of companies will fail to comply with GDPR in 2018
The research firm's latest "Predictions 2018: A Year of Reckoning" report outlines 13 business forecasts for the coming year....
Startup Mobius Network launches ‘Stripe-like’ API for blockchain access
Through Mobius’s new API and application store, marketers can readily gain access to blockchain-based transparency and reward...
