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Blockchain

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An expert on loyalty programs has a warning for blockchain startups

If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the...

Barry Levine | Apr 13, 2018 at 2:36 pm ET

Grabbr employs blockchain tech to lock-record its social sharing

The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...

Barry Levine | Apr 11, 2018 at 4:41 pm ET

What every partner marketer needs to know about blockchain

Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains....

Pete Cheyne | Apr 2, 2018 at 11:49 am ET

DigitalBits launches open-source blockchain-based marketplace for loyalty points

It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or...

Barry Levine | Mar 19, 2018 at 4:50 pm ET

Evident Proof launches a blockchain-based service for ‘immutable proof chains’

Co-developed with Microsoft UK, it is designed to generate legally viable certificates that can back such claims as product origin, machine...

Barry Levine | Mar 13, 2018 at 4:20 pm ET

Mobiquity launches a blockchain layer for maintaining a data trail

The location data provider is one of the first to actually use blockchain technology for enhancing its...

Barry Levine | Feb 21, 2018 at 1:51 pm ET

Forrester report: Here are the biggest myths about blockchains

The research firm lays out the top ways in which the hype about this technology approach misrepresents the...

Barry Levine | Feb 19, 2018 at 3:45 pm ET

IAB data report: More investment, more confidence, more interest in AI and blockchain

The third annual study finds that marketers feel more able to retrieve value from data-powered...

Barry Levine | Feb 12, 2018 at 5:06 pm ET

IAB’s first publication on blockchain in advertising paints an optimistic picture

The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big...

Barry Levine | Feb 9, 2018 at 3:04 pm ET

Crowd Machine readies its blockchain-aided network for app development without developers

The ambitious startup will utilize a worldwide network of devices so non-technical users can create -- and monetize -- smart contracts and other...

Barry Levine | Jan 18, 2018 at 8:30 am ET

New report: The Internet of Things and blockchain tech are made for each other

IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all,...

Barry Levine | Jan 10, 2018 at 10:00 am ET

Marketers, here are some blockchain terms you might want to know

This emerging ecosystem -- which is developing unique applications for marketing, ads and search -- comes with its own...

Barry Levine | Jan 8, 2018 at 9:59 am ET

It’s not the trend that you need to watch for. It’s the trend inside the trend.

Here’s a partial list of the hidden consequences inside some of the biggest trends in...

Barry Levine | Dec 27, 2017 at 11:00 am ET

Will GDPR and blockchain live up to their hype in 2018?

The only thing we know for sure is that marketers will definitely keep these trends top of mind as we head into the new...

Robin Kurzer | Dec 21, 2017 at 4:22 pm ET

Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017

We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of...

Barry Levine | Dec 20, 2017 at 10:00 am ET

2017: The year in martech

So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles...

Barry Levine | Dec 18, 2017 at 10:00 am ET

Venzee launches the first middleware to optimize blockchain-bound data

Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or...

Barry Levine | Nov 16, 2017 at 4:49 pm ET

MarTech Landscape: What’s a smart contract?

As a blockchain ecosystem emerges, smart contracts could become a common way of automatically implementing transparent...

Barry Levine | Nov 15, 2017 at 4:38 pm ET

Forrester predicts 80% of companies will fail to comply with GDPR in 2018

The research firm's latest "Predictions 2018: A Year of Reckoning" report outlines 13 business forecasts for the coming year....

Amy Gesenhues | Nov 10, 2017 at 9:50 am ET

Startup Mobius Network launches ‘Stripe-like’ API for blockchain access

Through Mobius’s new API and application store, marketers can readily gain access to blockchain-based transparency and reward...

Barry Levine | Nov 8, 2017 at 8:34 am ET
  • Previous Articles »

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