Blockchain
How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and...
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
The Singapore-based organization is creating a non-profit community composed of token-incentivized humans who validate AI-generated...
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value...
IAB Tech Labs launches blockchain-analysis pilot program
The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from...
IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
The effort, expected to launch by the end of this year, will track transactions on real-time programmatic...
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...
Evrythng launches a blockchain-utilizing orchestration hub for consumer products
The hub is designed to support tracking of product origins, unique product identities and user...
NYIAX partners for the first outside instance of its patent-pending asset exchange
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of...
A new report bursts the blockchain bubble
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s...
The story of data, Part 5: Where are we going?
With AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the...
Nebula Genomics readies a marketplace to sell a precious dataset: You
In partnership with startup Longenesis, the blockchain-based marketplace will be decentralized, encrypted and compliant with...
The story of data, Part 4: Will it ever be truly secure?
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from...
Lightstreams seeks to solve a blockchain vulnerability: It’s too public
The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular...
Thinfilm uses blockchain to extend the capabilities of NFC-enabled ads, creating what it calls a new data point
Marketers can drive additional engagement by encouraging 'tap events,' where end users get details on a product's history or...
MetaX launches a blockchain-based whitelist of websites
The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature...
Jeremy Epstein paints a picture of post-blockchain marketing and advertising
At our MarTech Conference, blockchain’s most energetic proselytizer lays out what is taking place and what is...
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
An expert on loyalty programs has a warning for blockchain startups
If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the...
Grabbr employs blockchain tech to lock-record its social sharing
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...