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Blockchain

The Fantastic 5: Emerging strategies to drive conversions & growth

Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live...

Digital Marketing Depot | Dec 9, 2019 at 2:00 pm ET

Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...

Amy Gesenhues | Jul 16, 2019 at 2:47 pm ET

Low-code blockchain platform announced at Salesforce TrailheaDX 2019

The solution simplifies development with an interface built for...

Jennifer Cannon | Jun 3, 2019 at 11:30 am ET

 

Lucidity’s new report shows a successful field test for blockchain-based ad optimization

The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...

Barry Levine | Feb 15, 2019 at 11:38 am ET

How could Facebook’s use of blockchain affect marketing and advertising?

The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared...

Barry Levine | Feb 7, 2019 at 2:08 pm ET

How martech vendors jockeyed for position in 2018

From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing...

Barry Levine | Dec 26, 2018 at 8:30 am ET

Digital marketing’s 2018 ‘Naughty and Nice’ just might surprise you

Blockchain and AI can’t yet generate lists for the jolly old elf, so we offer our selections for the best and worst in marketing, ads and...

Barry Levine | Dec 24, 2018 at 7:00 am ET

How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems

Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and...

Barry Levine | Oct 8, 2018 at 5:31 pm ET

Aivon launches blockchain-based protocol for ‘first decentralized video search engine’

The Singapore-based organization is creating a non-profit community composed of token-incentivized humans who validate AI-generated...

Barry Levine | Aug 13, 2018 at 5:13 pm ET

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value...

Barry Levine | Jul 27, 2018 at 2:50 pm ET

IAB Tech Labs launches blockchain-analysis pilot program

The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from...

Barry Levine | Jul 19, 2018 at 3:05 pm ET

IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech

The effort, expected to launch by the end of this year, will track transactions on real-time programmatic...

Barry Levine | Jul 11, 2018 at 5:39 pm ET

Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...

Barry Levine | Jun 21, 2018 at 12:34 pm ET

Evrythng launches a blockchain-utilizing orchestration hub for consumer products

The hub is designed to support tracking of product origins, unique product identities and user...

Barry Levine | Jun 18, 2018 at 4:33 pm ET

NYIAX partners for the first outside instance of its patent-pending asset exchange

The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of...

Barry Levine | Jun 14, 2018 at 5:33 pm ET

A new report bursts the blockchain bubble

The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s...

Barry Levine | Jun 11, 2018 at 1:29 pm ET

The story of data, Part 5: Where are we going?

With AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the...

Robin Kurzer | Jun 5, 2018 at 9:45 am ET

Nebula Genomics readies a marketplace to sell a precious dataset: You

In partnership with startup Longenesis, the blockchain-based marketplace will be decentralized, encrypted and compliant with...

Barry Levine | Jun 1, 2018 at 9:26 am ET

The story of data, Part 4: Will it ever be truly secure?

Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from...

Robin Kurzer | May 29, 2018 at 11:00 am ET

Lightstreams seeks to solve a blockchain vulnerability: It’s too public

The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular...

Barry Levine | May 18, 2018 at 9:00 am ET
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