Blockchain
NYIAX partners for the first outside instance of its patent-pending asset exchange
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of...
A new report bursts the blockchain bubble
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s...
The story of data, Part 5: Where are we going?
With AI and machine learning, algorithms and emerging tech, the sky -- beyond the cloud -- is the...
Nebula Genomics readies a marketplace to sell a precious dataset: You
In partnership with startup Longenesis, the blockchain-based marketplace will be decentralized, encrypted and compliant with...
The story of data, Part 4: Will it ever be truly secure?
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from...
Lightstreams seeks to solve a blockchain vulnerability: It’s too public
The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular...
Thinfilm uses blockchain to extend the capabilities of NFC-enabled ads, creating what it calls a new data point
Marketers can drive additional engagement by encouraging 'tap events,' where end users get details on a product's history or...
MetaX launches a blockchain-based whitelist of websites
The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature...
Jeremy Epstein paints a picture of post-blockchain marketing and advertising
At our MarTech Conference, blockchain’s most energetic proselytizer lays out what is taking place and what is...
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
An expert on loyalty programs has a warning for blockchain startups
If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the...
Grabbr employs blockchain tech to lock-record its social sharing
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...
What every partner marketer needs to know about blockchain
Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains....
DigitalBits launches open-source blockchain-based marketplace for loyalty points
It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or...
Evident Proof launches a blockchain-based service for ‘immutable proof chains’
Co-developed with Microsoft UK, it is designed to generate legally viable certificates that can back such claims as product origin, machine...
Mobiquity launches a blockchain layer for maintaining a data trail
The location data provider is one of the first to actually use blockchain technology for enhancing its...
Forrester report: Here are the biggest myths about blockchains
The research firm lays out the top ways in which the hype about this technology approach misrepresents the...
IAB data report: More investment, more confidence, more interest in AI and blockchain
The third annual study finds that marketers feel more able to retrieve value from data-powered...
IAB’s first publication on blockchain in advertising paints an optimistic picture
The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big...
