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CCPA – California Consumer Privacy Act

5 privacy regulations marketers need to know for 2021

Join us for this live webinar and learn how to build an effective marketing program that is compliant with the world’s privacy...

MarTech Today | Jan 6, 2021 at 1:41 pm ET

Neutronian aims to bring clarity and trust to marketing data

Affinity Answers becomes the latest data provider with Neutronian...

Kim Davis | Dec 15, 2020 at 8:00 am ET

How consumers can earn money from their data

Catching up with Killi, an app with every consumer on the planet as a potential...

Kim Davis | Nov 25, 2020 at 1:23 pm ET

 

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to...

Greg Sterling | Nov 12, 2020 at 9:45 am ET

California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes

CPRA takes aim at data 'sharing' and not just...

Greg Sterling | Nov 4, 2020 at 9:56 am ET

Global Privacy Control group aims to succeed where ‘do not track’ failed

Initiative faces the challenge of gaining publisher and consumer adoption....

Greg Sterling | Oct 14, 2020 at 4:01 pm ET

Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...

Ginny Marvin | Jul 30, 2020 at 2:30 pm ET

CCPA enforcement begins now and most companies aren’t ready

Unprepared for CCPA? Here is what you need to know and do --...

Greg Sterling | Jul 2, 2020 at 9:50 am ET

Don’t ignore data compliance when adding 3rd party marketing tools

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind....

Amy Gesenhues | May 12, 2020 at 3:26 pm ET

Why marketers need identity to build consumer trust in a cookieless world

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...

Sponsored Content: Neustar | May 11, 2020 at 7:30 am ET

Criteo pivot hints at ad tech’s future in a regulated, cookie-free world

The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...

Amy Gesenhues | Mar 17, 2020 at 11:39 am ET

How to adapt your marketing in the consumer privacy era

The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP....

Digital Marketing Depot | Mar 10, 2020 at 1:28 pm ET

MarTech Minute: LiveRamp launches Safe Haven, mParticle gets $45M boost

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 4, 2020 at 1:59 pm ET

Is personalization, ID resolution worth risking customer trust?

As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target...

Amy Gesenhues | Feb 27, 2020 at 2:38 pm ET

Will location data rise as cookies crumble?

Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors....

Greg Sterling | Jan 16, 2020 at 9:00 am ET

PubMatic’s Identity Hub offers ID management solution in face of growing privacy regulations

The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID...

Amy Gesenhues | Jan 6, 2020 at 1:43 pm ET

As CCPA takes effect, some publishers are complying at a minimum

Many publishers are playing hide the ball with their "Do Not Sell" links....

Greg Sterling | Jan 6, 2020 at 12:35 pm ET

2019: The year that privacy got real for marketers

CCPA, cookie blocking and the rise of "surveillance capitalism."...

Greg Sterling | Dec 26, 2019 at 9:14 am ET

DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools

Tools help publishers comply with with 'do not sell my data' rules under new CA law. ...

Greg Sterling | Dec 18, 2019 at 12:42 pm ET

How Google, the digital marketer, is adapting to cookie restrictions and data privacy

Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...

Greg Sterling | Dec 16, 2019 at 11:37 am ET
  • Previous Articles »
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