CCPA – California Consumer Privacy Act
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to...
California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes
CPRA takes aim at data 'sharing' and not just...
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption....
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for...
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do --...
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind....
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...
How to adapt your marketing in the consumer privacy era
The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP....
MarTech Minute: LiveRamp launches Safe Haven, mParticle gets $45M boost
A quick round up of the latest marketing technology news and...
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target...
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors....
PubMatic’s Identity Hub offers ID management solution in face of growing privacy regulations
The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID...
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools
Tools help publishers comply with with 'do not sell my data' rules under new CA law. ...
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
The California Consumer Privacy Act goes live in a few short weeks — Are you ready?
There's still time to register! Join us on December 17th for this live...
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology companies....
Think CCPA doesn’t apply to you? You should probably think again
Some can technically avoid the law, but probably shouldn't say these...