Martech: Marketing
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual...
Why CMOs should care about digital policies
We need to develop and socialize digital policies to guide the C-suite and keep our brand's reputation safe from careless...
Dive deep with a MarTech workshop
Last week, I shared my favorite reasons to attend MarTech… I’m back today to share eight more awesome reasons… our intensive, half-day...
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
Martech is marketing
Marketing in today's landscape isn't possible without...
Following its $5 billion Facebook fine, the FTC penalizes YouTube and Equifax
We're entering a period of more aggressive data privacy and security enforcement under existing...
How to Design and Build the Ideal Martech Stack
Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated — when the...
The MarTech Minute: Watson spinoff gets a new name, Gartner’s predictions for AI
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...
4 steps to becoming an experience brand
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also...
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with...
B2B Site Search: Giving Customers What They Need, When They Want It
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information....
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...
Why should you attend MarTech?
Technology is ingrained in every aspect of modern marketing. Indeed, martech is marketing for iconic brands and digital natives alike....
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data...
The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model
The martech week in review: News and announcements in marketing technology this week that you might have...
How agencies can use Kanban to manage client work
Optimizing workflow that is transparent means the team can be more efficient by identifying and eliminating...
Martech vendors, retail marketers share martech predictions for Amazon Prime Day
Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term...