Martech: Content
Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content...
Chatbots saved businesses $300,000 on average last year, study finds
Businesses report revenue growth and savings even as consumers indicate there is room for...
Get More Value Out of Your First-Party Data
Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live...
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
IAB publishes CCPA Compliance Framework technical specs
The IAB says these specifications are available for immediate adoption by publishers and tech...
Martech and change management: Human factors matter most
Investing time to understand the nuances of change management can help martech practitioners deliver better...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
4 Ways to Get Started With Agile Marketing
Join us on Wednesday, December 11th at 1:00 PM ET (10:00 AM) for this live...
Airship Journeys launches to enable better cross-channel marketing
Airship Journeys is designed to help marketers drive simple, effective cross-channel...
Email marketing: It’s the audience, stupid
The people you're trying to reach are arguably the most important element to consider as you build your email marketing...
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their...
MarTech returns to San Jose April 15-17, 2020
Join nearly 2,000 senior-level marketers to learn actionable tactics, best practices, and proven solutions that can help you overcome your...
Verizon Media policy shuts down bot-controlled inboxes from reporting data
Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email...
Reviews platform GatherUp acquired by martech holding company ASG
Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software...
Which CDP is right for your organization?
Let MarTech Today's 'Enterprise Customer Data Platforms: A Marketer’s Guide' help you make the informed...
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a...
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...
Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud
Oracle's new solution is designed for a new generation of digital sellers while its CDM seeks to improve users' data...
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple....