Martech: Management
The MarTech Minute: WFA finalizes global charter, Tru Optik launches new TV measurement solution & more
The martech week in review: News and announcements in marketing technology this week that you might have...
New report: Some ad campaigns are almost entirely robot traffic
The good news from this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic is down to about 32 percent, including good and...
The future of TV advertising in today’s digital world
TV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran....
Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers
As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its...
MarTech Today: Adobe boosts its clouds, Kiip undertakes blockchain-recorded ad campaign & Instagram launches IGTV
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
The new features are designed to give marketers finer tools for following customers, directing ads or assigning...
How to create, operationalize and maintain a target account list
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you...
Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the...
Survey: 58% will share personal data under the right circumstances
Those circumstances mostly involve first parties and require trust and a clear value...
MarTech Today: Leanplum buys Connecto, Sweet offers Sugar & Ad ID integrates with DigiTrust
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Report: Key to SMB advertiser retention is onboarding engagement and early upselling
Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business...
Mobile marketer Leanplum buys Connecto’s conversational marketing
The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships...
Reverse-engineering GDPR: Why our intentions shape our reality
Contributor Kristoffer Nelson suggests you learn to stop worrying and love GDPR, because the new consumer-friendly data environment is here to...
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from...
Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
The platform is one of the first to actually deploy reward tokens for stimulating brand...
Advertiser ID Consortium integrates with IAB Tech Lab’s DigiTrust ID
The integration gives members access to the non-profit's solution for standardized...
MarTech Today: Viant’s updated ACR, Facebooks opens up Watch & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Report: Marketing leaders aren’t keeping up with the speed of data
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
Viant’s updated TV platform knows what you’re watching — and can immediately re-target your mobile devices with the same ad
The people-based ad tech firm has boosted its automatic content recognition platform to deliver related ads in near-real time to other...
