Martech: Advertising
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and...
How to know when it’s time for a website refresh
Digital marketing agencies weigh in on what to...
Oracle announces 3D game ad performance metrics
Plus updates to Oracle Subscription...
HubSpot launches podcast network: Wednesday’s daily brief
Plus a bounce back in ad sales for...
Yelp announces Custom Location Targeting and more features to expand reach for local businesses
Other eatures include budget recommendations and Connect Audience...
The year of SMS: Tuesday’s daily brief
Plus Taboola partners with Oracle Moat to add video performance metrics to its...
When testing, look at the big picture
Optimizing for MQLs, for example, can have big implications for downstream...
How marketers manage their work today: Monday’s daily brief
Please take our new survey on work...
IBM Watson adds creative optimization to OTT, video
Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and other...
Sustainability is important to consumers: Friday’s daily brief
Plus, acquisition news from Sitecore, partnership news from...
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey....
Building a digital marketing business from scratch: Thursday’s daily brief
And a call for session pitches for MarTech in the...
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the...
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC...
Microsoft’s Customer Match is now generally available: Wednesday’s daily brief
Plus, the future of email is...
Pega releases new products, adds low-code capabilities
Pega is supporting the work of citizen developers, while aiming to solve for the complexity that...
What people want from email: Tuesday’s daily brief
Plus, Forrester launches Forrester...
Demandbase announces major acquisitions, shifts focus from ABM
InsideView and DemandMatrix will be integrated into a broad B2B go-to-market...
5 strategies to become a more impactful, buyer-driven marketing org
In B2B, the buyer is in charge. It's time to adopt buyer-driven marketing...
Could Amazon lose Gen Z? Monday’s daily brief
Plus, what does Twitter need to do for the market to like...