Martech: Analytics & Data
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Twitter updates TOS and privacy policy to comply with GDPR
The social media company joins other large companies updating their policies to comply with the sweeping EU...
Location data providers scale back EU operations to build consent-based data sets
Factual reports that less than half of its location data partners in Europe are GDPR-compliant today....
At this year’s MarTech Conference, trust takes a starring role
It’s appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer...
2018 Stackie Award winners: The most impactful martech stacks this year
Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
MarTech Today: Becoming customer-centric, Waze and Carto team up & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Segment employs its hub position to implement GDPR deletion or suppression requests
The customer data platform/universal API provider can implement by itself key GDPR-related data requests for multiple...
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues....
New date! Customer data strategies & identity resolution webinar
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...
Becoming customer-centric: A tale of a changing MO organization
Contributor Debbie Qaqish describes the structure of a marketing operations group that's increasing in sophistication....
MarTech Today: WFA’s ‘people first’ manifesto, the evolution of Lucy & NYIAX ‘completes the loop’
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the...
The MarTech Minute: AdTheorent spins out Barometic as separate business, Shopin partners with TRAUB and more
The martech week in review: News and announcements in marketing technology this week that you might have...
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data...
The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill...
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...
This week in GDPR
A weekly wrap-up of how companies are preparing for the General Data Protection...
MarTech Today: Facebook’s new terms of service, Bottos launches a data marketplace for AI & new augmented reality games
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Facebook to change terms of service for members outside Europe ahead of GDPR
The company says that despite the timing of the move, all users will have the same data privacy...
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
Augmented reality games: Will this summer’s releases be booms or busts?
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR...
