Martech: Management
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CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing...
Is retargeting dying?
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are...
Google will stop mining Gmail content for personalizing ads
The move brings ad personalization methods for Gmail in line with other Google...
Infographic: The 2017 Periodic Table of SEO Success Factors
Mobile, direct answers & site speed factors gain greater...
Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP...
What makes for a valued martech provider?
In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some...
MarTech Today: Sprout Social’s Bot Builder, a computer vision test & conversational commerce
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live...
A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and...
Computer Vision Test: Amazon v. Google v. IBM v. Microsoft v. Pinterest
A comparison of major tech companies’ computer vision technologies based on the labels they affixed to 10...
More than 75 percent of retail passes in Apple Wallet are the result of peer sharing
Each mobile wallet pass is shared, on average, with 3.3 other mobile devices....
An introduction to conversational commerce and bots
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson...
MarTech Today: Sonobi’s cookie-less ad marketplace, LivePerson with IBM’s Watson & marketing automation addiction
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
Combined, the publishers deliver an audience of more than 150 million signed-in users....
LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent
Watson’s sophisticated bot can complete user inquiries up to half of the time, without having to hand off to a live...
4 reasons the Demand Unit Waterfall is perfect for ABM
Columnist Peter Isaacson takes a close look at SiriusDecisions' revised framework and explains why it's a huge leap forward for Account-Based...
Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person...
MarTech Today: Assessing AI, Tobii Pro’s eye-tracking in VR & Stackla’s Co-Pilot for UGC
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Report: 14 marketing automation vendors profiled — updated for 2017
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for...
Markerly offers white-labeled influencer network
The cloud-based “build-your-own-network” service can be populated with an agency's or brand’s influencers, or Markerly can provide...
