Martech: Analytics & Data
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MarTech Minute: Journey mapping, learning platforms, and why data skills matter
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the...
CDP Pro Tips: How to Create a 360° Customer View
Join our expert panel as they sort fact from fiction to tell you what you need to know, including best practices in scoping out the data you...
MOPs community pulls together as many face job uncertainty
Because marketing operations teams are needed more than ever right...
Impact of in-house Lifetime Value model based on learnings from Lyft
Understanding the potential value of a user is critical to every...
How the Paycheck Protection Program can save your agency, and your clients
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program...
Making the most of your martech by better managing stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our...
MarTech Minute: Survey Monkey rolls out market research platform
Also, ClouDhiti this week rolled out a suite of AI tools that it says gives smaller businesses opportunities to add some...
Zoom issues apology, outlines plan to address security failures amid explosive growth and usage
Zoom apologizes for security failures, says it has 200M+ DAUs vs. 10M in Dec., and plans to freeze development of new features to focus on...
Marketing during a crisis and a recession
Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their...
Pro Tip: It’s time to evaluate your martech budget
During the coronavirus crisis, it's important to make the hard decisions about what tools are essential and what are...
MarTech Minute: Of video ad viewability and chatbot security
Taboola has partnered with Moat by Oracle Data Cloud to give ad clients the ability to buy video impressions tied to outcomes such as...
Emailing in the era of COVID-19: Dos and don’ts
It's important to remember that we will get through this; brands do not need to stop all of their marketing efforts — but don't throw email...
Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing....
MarTech Minute: ANA creates CMO council to help marketers navigate COVID-19 upheaval
The Association of National Advertisers said it has formed a Coronavirus Coalition of CMOs from major brands like Target, CVS and more to lend...
Retargeting in 2020: Key Insights to Help You Succeed
Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple...
COVID-19 stories: Marketers, martech firms pivot as world goes online
Here are some encouraging stories from marketers who made quick changes to...
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation solutions....
MarTech Minute: Slack + Teams? And more martech joins the fight
Overnight, communications platforms became perhaps the most crucial piece of martech as the world was sent home to...
Announcing Discover MarTech: A Virtual Event For Strategies & Solutions
Continue your learning initiatives, engage with solution providers, and connect with the MarTech community -- all from the comfort and safety of...
MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help...