Martech: Management
The MarTech Minute: AdSwerve buys Analytics Pros, Shipworks integrates with Overstock.com & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Understanding the convergence of industry 4.0 and the rise of autonomous vehicles
Contributor Joe Veverka looks at search as an indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehicle...
Nielsen links up with J.D. Power to create a new Auto Cloud
The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and...
MarTech Today: Sizmek’s unified ad serving platform, T-Mobile’s secret weapon for customer service & Tweetbot/Twitterrific remove features
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Why more automation from Google Ads is good for tool makers and PPC careers
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
T-Mobile whips out a new secret weapon for customer service: Humans
The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and bots....
Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign...
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today....
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience....
MarTech Today: Fear of personal data loss, fake social accounts & increasing PageSpeed in WordPress
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Modern tools & techniques to bolster top-funnel, 3rd-party demand gen
Inbound marketing has dominated many brands' strategies recently, but contributor Scott Vaughan explains how technological advances are enabling...
Fake social accounts: Another problem for marketers to monitor
For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and...
Survey: People fear loss of personal data more than having their cars stolen
In an earlier survey, people valued their data at only $250....
MarTech Today: Digitas report on voice-based purchases, making interactive video work & link-building tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
LinkedIn’s latest Sales Navigator updates come with ‘Deals’ feature & Office 365 integration
After releasing a redesign in February, LinkedIn has added more features and integrations to its sales prospecting tool....
Digitas report: Brand loyalty is at risk with voice-based purchases
The problem, says the marketing agency, is that most users will buy the first option presented by a voice...
How to make interactive video creative work for your brand
Contributor Chuck Moran argues that the time for dismissing interactive video advertising has passed. Here's how to craft creative that...
7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
MarTech Today: Aivon’s ‘first decentralized video search engine,’ Blippar’s indoor positioning for AR & how AI is driving scalable marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
