Martech: Marketing
This week in martech
News from Hubb, IAS, inboxAds, Agility CMS, and...
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall...
Taboola adopts pre-bid brand safety technology
A partnership with IAS aims to offer brand safety at...
3 Data-Driven Ways to Connect Better with B2B Customers in Today’s WFH Environment
Join us for this live webinar and learn three ways that intent data can connect brands to real...
Affinity Answers helps brands talk to fans
Today it rebrands its AudiencePlanner tool as...
Stirista adds attribution and location intelligence
Announces acquisition of...
This decade’s most important marketing question: What data rights do advertisers possess?
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....
Predictions for holiday 2020 V400.0? Be ready for anything
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get...
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations....
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing...
Women in tech report continuing discrimination and harassment
Women of color face more...
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy....
8 Major Google Ranking Factors — SEO Guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...
How the pandemic has affected martech decisions
While some companies grind to a halt, others found new need for technology to support a work-from-home marketing...
Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking
With the right incentives, iOS users might be willing to share...
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st...
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game...
This week in martech
News from OneCause, SureDone and...
How brands can leverage video from engagement to conversion
Learn how to implement video strategies that drive consumer action across...
Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy
Email marketing remains one of the most important marketing channels for both B2B and...