MarTech Today Newsletter
MarTech Today: Braze launches an app ecosystem, Semcasting’s ‘first self-serve deterministic attribution platform’ & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Braze launches an app ecosystem with more than 45 integrations
Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel...
Semcasting unveils ‘first self-serve deterministic attribution platform’
Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
MarTech Today: Realeyes’ new Attention Metric, Freshworks launches ‘omnibot’ AI engine & attackers took data from 29 million Facebook users
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
The MarTech Minute: Freshworks unveils Freddy, Unacast taps into new insights, Looker 6 released
The martech week in review: News and announcements in marketing technology this week that you might have...
Realeyes says it can measure if people are paying attention to ads
The company's new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye...
MarTech Today: Phrasee’s campaign against using fear in ads, YouTube cracks down on duplicate video & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Voice search isn’t the next big disrupter, conversational AI Is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning....
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more...
MarTech Today: Nielsen Catalina expands purchase-based TV ad targeting, an AR Halloween pre-show invades movie theaters & GDPR complaints stack up in the EU
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable...
An AR Halloween pre-show invades movie theaters
National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’...
GDPR complaints stack up across the EU as regulators prepare to issue fines
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding...
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey....
MarTech Today: The ‘first IP-to-POI’ database, Adobe’s integration of Magento & Facebook’s new Portal video chat devices
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Digital Element launches the ‘first IP-to-Point of Interest’ database
It’s more granular and reliable than GPS-to-POI, says the Atlanta...
