Martech: Analytics & Data
Branch launches cross-channel cohort analysis for app marketers
The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive...
MarTech Today: Jivox’ visual journey maps, HubSpot focuses on being a platform & IAB’s in-app ad SDK hits two billion devices
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
How likely is your sales team to recommend you to a friend or colleague?
If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value...
Jivox adds visual journey maps, site content to its resume
Marketers can use the tools to coordinate site and email messages around ad...
How to compete in an omni-channel world
Life isn’t fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social...
HubSpot: We’re now focusing on being a platform vendor
Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX...
MarTech Today: Human versus machine intelligence, how to vaccinate your data & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
The OM SDK has achieved adoption by 17...
Using intent data for B2B pipeline acceleration
Here are 5 ways to turn ABM into a 'cosmic slingshot' for...
MarTech Today: LivePerson’s new Maven chatbot platform, strategies to drive growth with voice & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common...
LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
Maven can make recommendations for chatbots -- from LivePerson or other platforms -- to take over conversations, based on customer intent in a...
4 strategies to drive growth in 2019 with voice
As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI,...
MarTech Today: Out-of-home inventory becomes just another channel, why virtual assistants are not ‘one size fits all’ & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and...
Get your sneak peek at the MarTech agenda
Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® January 30-31, 2019 in San Jose for...
MarTech Today: Firefly’s mobile device-like targeting to ads on cars, Marketo’s new entry-level certification & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Why virtual assistants are not ‘one size fits all’
It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are...