Martech: Marketing
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Scott Brinker: How the martech landscape fits together
In this “post-platform era,” he says, organizations need to catch up....
Time: Marketers’ most precious resource & ways to maximize it
As marketers' jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and...
How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
Laurie Klausner will be a panelist for the MarTech Boston session, "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing...
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than 1M school supply lists uploaded from US grade schools and middle schools....
MarTech Today: Taking data protection seriously, implementing SEO recommendations & how B2B intent data is getting better
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
How the Internet of Things changes everything
Contributor Michael Della Penna lays out the opportunities and the challenges facing marketers as billions of internet-connected data-producing...
Millions of dollars at risk if companies don’t take consumer data protection seriously
The FTC and Europe's GDPR will punish companies that fail to protect consumer data and maintain compliance....
Taykey unveils free version of its real-time audience data tool for interest targeting
As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of...
Don’t worry, marketers. Robots won’t replace you… yet.
Robots aren't taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human...
MarTech Today: Blockchain for GDPR, better intent data & Google’s ad blocker
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
New York City-based blockchain ad tech firm MadHive thinks...
3 ways intent data is getting better for B2B marketers
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and...
MarTech Today: Performance Horizon predicts affiliate results, why the marketing campaign is dead & Google’s Universal App Campaigns take over
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at...
Performance Horizon can now predict campaign results for its affiliates & partners
UK-based firm says this machine learning-based capability is the first for this kind of...
What to expect at MarTech? Here’s our epic preview
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a...
Why the marketing campaign is dead and what should replace it
It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead...
MarTech Today: Dun & Bradstreet tests blockchain, ‘asset tracking’ & TAG registrations grow
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Dun & Bradstreet is testing blockchain as a way to securely distribute its content
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers...
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
Trustworthy Accountability Group says registration applications are up 75% since...
