Martech: Management
Performance degradation affecting Salesforce clients
The technology giant is providing regular updates as it works on addressing the...
The pitfalls of surveys and other data traps that could be hurting your marketing
Are you marketing based on what people say or the data that shows what they actually...
The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...
Creating an omnichannel experience for B2C brands
Your company, and the right technology, can create a seamless omnichannel experience that looks like it cost a billion...
How marketers are changing agile practices to meet their needs
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their...
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged...
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in...
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital...
Pro Tip: When to use a hotfix on your site during a sprint (and when not to)
In today's Pro Tip, beware of hotfixes because they can create chaos internally if things are done hastily and hurt the overall customer...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
MarTech East keynote: Better marketing starts with better orchestration
At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success....
Do you need an identity resolution platform?
Learn about benefits of using an identity resolution platform and find out which one is right for your...
Soapbox: In a world of AI and digital shortcuts, humans crave human interaction
In today's Soapbox, when it comes to customer service, businesses can't forget the importance of human...
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...
Life is like a stack of martech
Scott Brinker shares his views on the state of martech across different organizations and the eight p's of...
Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on...
Soapbox: Complex state privacy laws hurt all of us
In today's Soapbox, it’s time our industry starts voicing the real problems that come with so many overlapping state privacy...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
Call Tracking Demystified: Uncovering new opportunities for digital marketers
Live Webinar: Thursday, September 19, at 1:00 PM ET (10:00...
Introducing the Periodic Table of Email Optimization and Deliverability
Download our essential guide to getting your message through to the...