Martech: Management
Martech practitioners must leverage interdepartmental interactions
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to...
Create TikTok ads that convert by embracing the platform’s storytelling style
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other...
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between...
Soapbox: It’s clear the era of traditional mass messaging is over
We need to fundamentally rethink our strategies as we transition from mass messaging to targeted...
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple...
Uncertainty and chaos: An ideal time for online events to get a makeover
There is room for innovation from both the hosts and the tech platform to improve the user interface and experience of virtual...
How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies
Get best practices for organizing digital assets to address today’s demands, and better position your organization for the...
Google to shutter CallJoy, virtual agent for SMBs, on July 22
Call intelligence service was another Area 120...
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to...
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC...
New digital identity strategies needed … now
Innovative digital identity strategies are needed to increase customer engagement, generate revenue, and maintain high privacy standards....
Replay: BuzzFeed SEO lead talks the future of AMP
Here is what publishers need to consider before Google lifts the AMP restriction on the Top Stories...
Setting up your content syndication program for success
Everything you need to plan, manage and measure content syndication programs and efforts, directly from real-world...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....
7 steps to CDP heaven: A maturity model for data management
Being able to manage customer data efficiently can transform marketing performance, platforms...
Starting tomorrow: 40+ free expert-led search marketing sessions
Don't miss out on this virtual learning...
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend....
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small...
Why an agile approach to digital experience is a must
Waterfall is dead. Experts say nimble approach to creating web, content experience is the only...