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Martech: Marketing

The rise of headless and hybrid CMS: Tuesday’s daily brief

Plus AI news from Pega...

Kim Davis | Apr 13, 2021 at 9:43 am ET

Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

But ideas differ on how it will affect the day-to-day working for paid search...

Carolyn Lyden | Apr 12, 2021 at 2:34 pm ET

The business imperative behind inclusion and diversity

How to manage, enrich and diversity your talent...

Kim Davis | Apr 12, 2021 at 12:25 pm ET

 

Stumbling blocks to digital transformation: Monday’s daily brief

Plus, does your martech measure...

Kim Davis | Apr 12, 2021 at 9:06 am ET

The streaming audience by numbers: Friday’s daily brief

Plus another partnership for Tru...

Chris Wood | Apr 9, 2021 at 10:22 am ET

Publicis partners with The Trade Desk in latest alternative tracking move

The partnership will give The Trade Desk access to Epsilon consumer...

Kim Davis | Apr 8, 2021 at 12:04 pm ET

Tips on virtual presentations: Thursday’s daily brief

Plus a survey reveals marketers switching to social and...

Kim Davis | Apr 8, 2021 at 10:08 am ET

You’re going to hear us ROAR: Wednesday’s daily brief

Plus news from Reputation, DeepIntent and...

Chris Wood | Apr 7, 2021 at 12:13 pm ET

Optimizing for TikTok with challenges and influencers

Movers+Shakers’ Evan Horowitz, the mastermind behind Godzilla vs. Kong’s “ROAR Challenge,” and GRIN’s Ali Fazal share...

Chris Wood | Apr 6, 2021 at 12:00 pm ET

Cultural changes affect your customers: Tuesday’s daily brief

A new report identifies trends among customers that marketers should...

Kim Davis | Apr 6, 2021 at 11:29 am ET

Google’s FLoC poses a threat to identity solutions and advertisers

But the industry is looking for other ways to reach...

Kim Davis | Apr 5, 2021 at 3:06 pm ET

Most agency professionals don’t believe their company is evolving: Monday’s daily brief

Plus Automotive ads and news from Verizon...

Kim Davis | Apr 5, 2021 at 10:46 am ET

Microsoft Advertising announces Automotive Ads open beta in the US and UK

This beta opens up the use of automotive feeds and the API for...

Carolyn Lyden | Apr 2, 2021 at 11:25 am ET

How comfortable are customers with AI? Friday’s daily brief

Plus CCPA v. CDPA and 2020 v. 2021 in social...

Kim Davis | Apr 2, 2021 at 9:56 am ET

CCPA vs. CDPA: Comparing California and Virginia’s data-protection laws

What marketers and data processors need to know about the differences between these...

Joe Stanganelli | Apr 1, 2021 at 2:00 pm ET

Raise your event handout game: Thursday’s daily brief

Plus, manufacturers shift their GTM...

Kim Davis | Apr 1, 2021 at 10:26 am ET

Take the Martech Replacement Survey

A lot has changed over the last year, but how has that affected the martech...

Kim Davis | Apr 1, 2021 at 10:20 am ET

Most U.S. marketers ready to quit in last year

Sobering data from a new Sitecore...

Kim Davis | Mar 31, 2021 at 11:59 am ET

When technology for marketing isn’t martech: Wednesday’s daily brief

Plus being agile with your data...

Kim Davis | Mar 31, 2021 at 10:36 am ET

Accelerating the ABM customer journey

Pepperjam's experience with the new Journey Acceleration Measurement solution from Madison...

Kim Davis | Mar 31, 2021 at 10:30 am ET
  • Previous Articles »
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