Martech: Management
Agile marketers are often forgoing the Scrum Master role, but is this wise?
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of...
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and...
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
IAB releases draft ‘CCPA Compliance Framework’ for comment
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign...
MarTech Overtime: How marketing operations teams can be more effective
Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture...
Soapbox: Is mind-reading technology the future of consumer understanding?
There are ethical challenges in balancing the potential societal good of mind-reading technology with its truly dystopian shadow....
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve...
The MarTech Minute: Litmus introduces a refresh, Altify acquired for $84 million
The marketing technology week in review: A round up of news and announcements you may have...
You need to optimize your organization for SEO success–learn how (and why)!
Join Jessica Bowman for this live webinar on Tuesday, October 23 at 1:00 PM ET (10:00...
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and...
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing...
MQLs: What are they good for?
We need to change how we measure results - like marketing qualified leads - and focus on aligning our metrics to...
The key to sustaining brand relevance? Continuous transformation
A brand's long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust...
Apester’s Story Strip lets brands, publishers embed Story-like content on their websites
TV Insider, an early user of the format, reported a 44% lift in content...
YouTube to end support for third-party pixels early 2020
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are...
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...
The benefits of using call analytics
For marketers, inbound callers are proving to be highly engaged with brands, and convert more quickly than consumers that do not use the phone...
Why marketers should stop avoiding privacy issues
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for...