Martech: Advertising
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.
New to the world of ad tech? Start with these resources:
- What is an ad network?
- What is an ad exchange?
- What is programmatic ad buying?
- What is header bidding?
- What is a demand-side platform (DSP)?
- What is a supply-side platform (SSP)?
- What is a data management platform (DMP)?
- What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated...
The Trade Desk integrates connected TV buying and measurement directly into its platform
Ad buyers can target, measure and retarget addressable TV households across...
RevJet launches a ‘creative operating system’ with point solutions as installable apps
The company says that the browser-based Orora and its AppXchange, for desktop and mobile, are the first of their kind for creative use...
IAB Tech Lab sets up Blockchain Working Group for advertising
The move by the standards-making body shows that blockchain is growing...
Apple defends action against ‘pervasive’ ad tracking in Safari 11
Responding to ad industry accusations that it is inhibiting user choice, the company sticks by its privacy-first stance....
Thunder boosts personalization and performance following Adacus acquisition
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual...
Ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
Major industry groups say Apple is instituting "opaque and arbitrary standards for cookie handling" that threaten the internet...
IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic...
iOS 11 will accelerate the need for cookie-less tracking
With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to...
AdRoll rolls out its account-based marketing platform, adds HubSpot as partner
HubSpot and Marketo customers can leverage CRM data in AdRoll...
At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the...
FAQ: Addressable TV & the convergence of digital video and TV ad buying
A look at the state of cross-device media buying and the challenges and opportunities that lie...
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption
To accelerate publishers' slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth...
RhythmOne buys YuMe for $185 million
The combined programmatic ad exchange RhythmOne plus video ad platform YuMe will reach about 220 million visitors...
The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?
As Google and Facebook continue to dominate the digital ad industry and smaller players shrink, columnist James Green discusses why you need to...
The Trade Desk & White Ops team up on digital ad fraud
The companies say 100 percent of ad impressions will be verified as human...
Twitter’s MoPub adds third-party viewability measurement thru Moat, Integral Ad Science
MoPub’s 49,000-plus app publishers can enable their ads’ viewability to be tracked, and brands will be able to buy measurable inventory...
MarTech Landscape: What is predictive advertising?
The combination of big data and machine learning enables advertisers to efficiently expand their targeting...
Industry’s anti-fraud initiative, Ads.txt, slowly gains traction with publishers, helped by Google’s push
Out of 500 top sites, a MarTech Today analysis reveals that only 34 have uploaded Ads.txt files. But the number should swell with Google’s...
Narrativ marries affiliate links with real-time auctions
Now generally available, its platform puts in-content links out for programmatic bid, allowing retailers to outbid Amazon for a given...
