Martech: Advertising
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Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.
New to the world of ad tech? Start with these resources:
- What is an ad network?
- What is an ad exchange?
- What is programmatic ad buying?
- What is header bidding?
- What is a demand-side platform (DSP)?
- What is a supply-side platform (SSP)?
- What is a data management platform (DMP)?
- What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?
Facebook starts to roll out GDPR notifications and consent requests
The company may have an uphill battle ahead to get users to share personal data....
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube will also limit support for third-party pixel tracking, according to a...
Header bidding: The biggest trends for 2018
Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective....
Expedia unveils a gaze-driven video campaign for resort hotels
The new effort tracks your gaze so that, in preparation for a luxurious resort vacation, you ‘Never Lift a...
AppNexus gives up MRC accreditations
Deciding instead to piggyback on their partners' accreditation, the ad tech firm has lost accreditation for all metrics and has withdrawn from...
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D...
How data-driven display can now supercharge laser-focused demand gen
Contributor John Steinert explains how high-quality purchase intent data is making real integration effective and...
IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing....
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...
What every partner marketer needs to know about blockchain
Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains....
In eBay’s DOOH campaign, the weather plays a starring role
This week, the giant online marketplace began a campaign on outdoor digital signs across the UK that displays weather-attuned...
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app...
LinkedIn is rolling out native video advertising & video for Company Pages
Video for Sponsored Content and Company Page video will be available to all business in the coming...
Programmatic, branding, and what companies are missing: An interview with IAB’s Patrick Dolan
From a rejection of media trading to an embrace of data-centricity, contributor Blaise Lucey speaks to the IAB president about moving the...
Outbrain partners with Telaria to offer video ads
The content discovery platform said this is its first ongoing offering of outstream video...
The pendulum swings: Balancing transparency with efficiency and ROI
Contributor David Dowhan argues that advertising is making a much-needed shift toward greater transparency. It may be painful now, he says, but...
Google’s steps toward GDPR surrounded by questions
The tech giant wants publishers to get and manage user consent, which apparently Google wants to...
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as...
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites -- and control the ad revenue....
New report: Ad fraud down due to advertisers’ demands for transparency
Video tech company Extreme Reach's report also says that advertisers are moving away from click-through metrics in favor of completion...
