Martech: Advertising
Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.
New to the world of ad tech? Start with these resources:
- What is an ad network?
- What is an ad exchange?
- What is programmatic ad buying?
- What is header bidding?
- What is a demand-side platform (DSP)?
- What is a supply-side platform (SSP)?
- What is a data management platform (DMP)?
- What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?
How to make interactive video creative work for your brand
Contributor Chuck Moran argues that the time for dismissing interactive video advertising has passed. Here's how to craft creative that...
CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer
Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a...
Does ad tech dream of electric sheep?
Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as...
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Extreme Reach's video benchmark report also shows that viewability rates continue to...
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
The company says it's the first to offer data-based contextual advertising for video that meets clients'...
Specs for OpenRTB 3.0 & ads.cert open for comment
Marketers welcome the move, but list potential latency issues among concerns about...
Amazon’s advertising and cloud units drive huge profitability in Q2
Ad revenues were roughly $2.2 billion, the second consecutive quarter they exceeded $2...
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value...
Brand Safety Institute debuts to offer new certification programs for digital advertisers
A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety...
As Facebook user and revenue growth slows in Q2, advertisers still on board
The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations. ...
Google allows advertisers to buy ads.txt authorized-only inventory
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt...
Google posts Q2 revenue of $32.7 billion, big beats on top and bottom line
$5 billion in European Commission fines hurt -- but not that much...
ironSource releases new platform to track playable ads’ metrics
Called the In-Ad Data Platform, it is designed to capture the choices users make inside these...
Whither digital advertising?
Two experts suggest, at this critical junction for targeting via third-party data, that marketers return to their...
IAB Tech Labs launches blockchain-analysis pilot program
The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from...
Perengo launches DSP optimized for recruitment ads
The San Francisco-based company says the platform is the only one that is fully automated and focused on this...
Clinch launches tool to dynamically generate ads for Instagram Stories
The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at...
As addressable TV becomes more pervasive, here’s how to find your audience
Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising...
