Martech: Advertising
Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.
New to the world of ad tech? Start with these resources:
- What is an ad network?
- What is an ad exchange?
- What is programmatic ad buying?
- What is header bidding?
- What is a demand-side platform (DSP)?
- What is a supply-side platform (SSP)?
- What is a data management platform (DMP)?
- What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?
Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
The report focuses on what it calls “foundational technology,” even as the ground keeps...
Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer
A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply...
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
CAAF is focused on performance ad fraud on mobile...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond...
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and...
Fullscreen offers marketers another YouTube brand safety tool
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another...
Forecast: Open exchanges will see declining share as programmatic money goes direct
By 2020 direct and private marketplaces will capture 'four of every five' US programmatic ad dollars....
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more...
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable...
How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and...
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
The company says that the SoundCloud partnership expands its total addressable audience to 100 million....
Ad groups unveil a new Data Transparency Label
Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment...
33Across launches ‘first open exchange with only viewable inventory’
The ad platform's new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee...
Video platform Innovid launches first multi-platform OTT video-ad composing tool
The OTT Composer allows a user to create one interactive video ad that is then rendered for many different...
Your AI does not need tickets to the big game
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching...
Google receives new MRC accreditations, touts 3rd-party measurement progress
In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing...
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of...
Making the AI marketing journey a piece of cake
How is using artificial intelligence in marketing similar to baking a cake? Contributor Paris Loesch explains....
Contextual ads are back (again)
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience...
