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Martech: Advertising

Channel: Martech: Advertising

Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.

New to the world of ad tech? Start with these resources:

  • What is an ad network?
  • What is an ad exchange?
  • What is programmatic ad buying?
  • What is header bidding?
  • What is a demand-side platform (DSP)?
  • What is a supply-side platform (SSP)?
  • What is a data management platform (DMP)?
  • What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the...

Carolyn Lyden | Jan 19, 2021 at 3:14 pm ET

Google pauses all political ads through inauguration

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the...

Carolyn Lyden | Jan 14, 2021 at 10:33 am ET

Facebook blocks Trump for remainder of term while Twitter sets temporary ban

Numerous advertisers have paused their social media campaigns over yesterday's events at the...

Barry Schwartz | Jan 8, 2021 at 1:07 pm ET

 

Marketing the COVID vaccine faces familiar challenges

Selling the COVID vaccine will require personalized and empathetic...

Kim Davis | Dec 23, 2020 at 11:03 am ET

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could...

George Nguyen | Dec 18, 2020 at 12:30 pm ET

DOOH industry moves to standardize ad inventory

The wide variety of screens and venues cries out for a consistent digital out-of-home...

Kim Davis | Dec 8, 2020 at 9:48 am ET

Using AI to replace cookies with context

Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie...

Kim Davis | Dec 3, 2020 at 11:18 am ET

COVID helped drive record ad revenue for big tech in Q3

Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...

Greg Sterling | Nov 6, 2020 at 3:16 pm ET

Marketing that our collective future depends on

MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company...

Sponsored Content: Microsoft Advertising | Nov 2, 2020 at 9:00 am ET

Google moves one step closer to ads that can deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based...

Greg Sterling | Oct 23, 2020 at 7:48 am ET

Why PPC automation wrecks some search marketers

PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...

Sponsored Content: Optmyzr | Oct 21, 2020 at 7:30 am ET

CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B

Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand...

Sponsored Content: SteelHouse | Oct 12, 2020 at 1:38 pm ET

Microsoft Advertising adds brand safety with IAS partnership

Audience Network ads will be blocked from pages deemed to have moderate or high brand...

Ginny Marvin | Sep 28, 2020 at 12:16 pm ET

Insights to reimagine your holiday 2020 planning

The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...

Sponsored Content: Microsoft Advertising | Sep 25, 2020 at 7:30 am ET

Your all-access guide to improving your Google search visibility

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth...

Sponsored Content: Surefire Local | Sep 23, 2020 at 7:30 am ET

Taboola adopts pre-bid brand safety technology

A partnership with IAS aims to offer brand safety at...

Kim Davis | Sep 17, 2020 at 2:35 pm ET

Affinity Answers helps brands talk to fans

Today it rebrands its AudiencePlanner tool as...

Kim Davis | Sep 17, 2020 at 11:20 am ET

Stirista adds attribution and location intelligence

Announces acquisition of...

Kim Davis | Sep 17, 2020 at 10:35 am ET

This decade’s most important marketing question: What data rights do advertisers possess?

Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation....

Kirk Williams | Sep 17, 2020 at 9:27 am ET

Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking

With the right incentives, iOS users might be willing to share...

Greg Sterling | Sep 14, 2020 at 11:59 am ET
  • Previous Articles »
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