Martech: Advertising
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Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.
New to the world of ad tech? Start with these resources:
- What is an ad network?
- What is an ad exchange?
- What is programmatic ad buying?
- What is header bidding?
- What is a demand-side platform (DSP)?
- What is a supply-side platform (SSP)?
- What is a data management platform (DMP)?
- What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?
Is retargeting dying?
Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are...
Google will stop mining Gmail content for personalizing ads
The move brings ad personalization methods for Gmail in line with other Google...
Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
Combined, the publishers deliver an audience of more than 150 million signed-in users....
IAB Tech Lab posts draft standard for header bidding containers
The eight-page document, now out for comments, outlines tech considerations for how the containers should integrate with ad...
Pega, Merkle launch Unified Data Management Platform
The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other...
VoiceLabs suspends Alexa audio ads, saying ‘market not ready’
Amazon's ad restrictions raise questions about Alexa skills...
Watson mans the first cognitive ad for cars
On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an...
Acast launches new programmatic marketplace for podcast ads
The Stockholm-based company says the quality of its publishers, and its inclusion of mid-roll audio ads, makes this podcast SSP...
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions...
PowerInbox launches premium email ad network
The network, called InboxChoice, is a higher-end version of its existing RevenueStripe...
The adChain blockchain launches to rescue ad tech
Introduced by MetaX and DMA, it is designed to track digital advertising’s supply...
Exchange bidding — Google’s answer to header bidding — is now in open beta
COMET, OpenX and Sovrn are among the seven third-party exchanges participating in the exchange bidding program....
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of...
AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end...
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the...
CMO audit series, Part 3: Media channels (it’s not what you think)
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas...
Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Ad-blocking users motivated primarily to avoid 'irrelevant' or 'annoying'...
AOL launches SDK-based header bidding for mobile apps
The company says this is the first such offering that lets apps readily jump on the header bidding...
Google launches new system to tackle cross-device measurement for display & video ads
The Ads Data Hub is designed to give marketers impression-level insights for YouTube, DoubleClick and Google Display Network campaigns....
For emerging ad exchange NYIAX, it’s back to the future
Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital...
