Martech: Advertising
Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.
New to the world of ad tech? Start with these resources:
- What is an ad network?
- What is an ad exchange?
- What is programmatic ad buying?
- What is header bidding?
- What is a demand-side platform (DSP)?
- What is a supply-side platform (SSP)?
- What is a data management platform (DMP)?
- What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid...
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
Verizon Media expands DSP inventory to digital-out-of-home
The expansion reflects growing demand and programmatic capabilities for...
Report: Addressable TV ad spend very much alive, shows no sign of slowing
Addressable TV ad spend is expected to grow to $3.3 billion by 2020 – a 343 percent increase from 2016 – demonstrating the soaring...
Mobile app ad fraud scheme stuffed banner ads with multiple video players
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said...
Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Google Ad Manager adopting first price auctions for programmatic display, video
The decision comes amid industry calls for greater transparency and simplicity in...
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK....
LiveRamp makes its IdentityLink available for RTB
Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have...
Eyelevel.ai launches contextual ad platform for chatbots
Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium...
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting...
What marketers should know about Hulu’s new ‘pause’ ads
The media platform is currently testing the static ad units with Coca-Cola and...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Tappx teams with Pixalate for industry-first OTT fraud solution
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by...
ZypMedia teams with Telaria to bring OTT inventory to local advertisers
The company expects the move to stimulate local...
Adjust unveils a new standard to combat fraudulent ad clicks
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a...
Know your options: Identity resolution beyond the walled gardens
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs -- and therefore...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions....