Martech: Advertising
Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.
New to the world of ad tech? Start with these resources:
- What is an ad network?
- What is an ad exchange?
- What is programmatic ad buying?
- What is header bidding?
- What is a demand-side platform (DSP)?
- What is a supply-side platform (SSP)?
- What is a data management platform (DMP)?
- What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?
What marketers should know about Hulu’s new ‘pause’ ads
The media platform is currently testing the static ad units with Coca-Cola and...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Tappx teams with Pixalate for industry-first OTT fraud solution
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by...
ZypMedia teams with Telaria to bring OTT inventory to local advertisers
The company expects the move to stimulate local...
Adjust unveils a new standard to combat fraudulent ad clicks
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a...
Know your options: Identity resolution beyond the walled gardens
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs -- and therefore...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions....
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC....
Why The Trade Desk’s unified ID may be catching on
Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own...
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
The e-commerce giant raked in $10 billion in advertising revenue in...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up...
OpenX becomes first major ad exchange to operate completely in the cloud
OpenX strikes a $110 million partnership with Google so it can shift its resources toward people-based...
Google Chrome API changes may disable most ad blockers
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's motives....
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last...
Google slapped with $56.8 million fine for GDPR consent violations
The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad...
The ad industry continues its quest toward fewer cookies and more consistent user IDs
The IAB Tech Lab's DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide...
Truth in Measurement launches to create standards for sharing ad measurement data
Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the...
Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers
This is the first time this valuable intent data will be available to an outside ad network....
What is attribution modeling?
Everything you need to know about attribution, including its benefits and...
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
How viewability expectations are evolving and what that means for...