Martech: Advertising
Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.
New to the world of ad tech? Start with these resources:
- What is an ad network?
- What is an ad exchange?
- What is programmatic ad buying?
- What is header bidding?
- What is a demand-side platform (DSP)?
- What is a supply-side platform (SSP)?
- What is a data management platform (DMP)?
- What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?
Publicis partners with The Trade Desk in latest alternative tracking move
The partnership will give The Trade Desk access to Epsilon consumer...
Google’s FLoC poses a threat to identity solutions and advertisers
But the industry is looking for other ways to reach...
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for...
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer...
Ad taxes and adtech: Friday’s daily brief
Plus, Gen X thrives in the digital...
Maryland’s digital ad tax may be a constitutional overreach
Shining a light on potential problems for Maryland's digital advertising tax...
The pandemic campaign from the Ad Council gets a boost from Watson AI
IBM Watson's AI is powering and optimizing the...
IAB Tech Lab unveils proposed privacy standards
Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of...
How targeted advertising is impacted under Virginia’s CDPA
The legislation will give Virginia consumers certain data privacy rights, but there are some curious...
Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target...
Sharing The Trade Desk’s Unified ID will not end adtech disruption
The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption...
LiveRamp pushes ahead with alternative to third-party cookies
Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising...
Tapad seeks to make cookieless IDs interoperable
Switchboard is not a new ID solution. It's an attempt to make different ID solutions play nice...
Does Google’s FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising...
Australia’s showdown with Google has implications for domestic businesses
The proposed legislation could also create an untenable position for search engines in...
Google may not display Web Stories that are teasers
Google said its users want to see the full story and not have to click through to see...
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the...
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the...
Facebook blocks Trump for remainder of term while Twitter sets temporary ban
Numerous advertisers have paused their social media campaigns over yesterday's events at the...
Marketing the COVID vaccine faces familiar challenges
Selling the COVID vaccine will require personalized and empathetic...