Martech: Advertising
Want to keep up with the latest in martech as it relates to advertising, including display and programmatic advertising? MarTech Today’s latest coverage of this area is below.
New to the world of ad tech? Start with these resources:
- What is an ad network?
- What is an ad exchange?
- What is programmatic ad buying?
- What is header bidding?
- What is a demand-side platform (DSP)?
- What is a supply-side platform (SSP)?
- What is a data management platform (DMP)?
- What are creative management platforms (CMPs) and dynamic creative optimization (DCO)?
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
The organizations opened Transparency and Consent Framework 2.0 to comments in...
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is...
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...
Spotify for Podcasters provides data on demographics, listening habits
Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience...
Firefly ups the ante for digital out-of-home
Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and...
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file...
Twilio SendGrid launches advertising channels to marketing suite
Twilio SendGrid Ads will allow marketers to create targeted email, display and social...
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft...
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated...
Could hands-free smartphones change how consumers interact with brands?
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital...
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields...
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and...
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
The software is designed for digital marketers to create and implement rising...
The video algorithm: Facebook vs. YouTube
Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize...
2019 Data-Driven Marketing & Advertising Outlook
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and...
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition...
The Future of Display Advertising
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including...