Martech: Advertising
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MarTech Conference: Doc Searls previews ‘customer tech’
The marketing writer/researcher has helped set up a ‘Customer Commons’ to provide some of the automated ‘contracts’ between customers...
Empyr debuts ultimate performance marketing model: ‘cost per revenue’
Retailers pay a percentage of actual sales, which is shared with...
What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print,...
Bringing much-needed transparency to RTB
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted....
LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
The consortium is based around a common cookie for its members, to simplify the task of matching cookies to...
AdRoll debuts pro solution for agencies
The agency solution offers multiclient display and social campaign management and access to additional...
IAS display beta aims to hit a consumer’s viewability sweet spot
The company says buying based on consumer exposure metrics is the next evolution of...
Zvelo complements its free bot detection with first page-level breakdown
The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic...
Google reignites TV ad efforts with access to local & national spots via DoubleClick
Advertisers can buy addressable & linear TV spots programmatically via...
The Weather Company’s data now available to any advertiser through LiveRamp
The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product...
4 out of 5 US display dollars will transact programmatically in 2017, says eMarketer
For control and transparency, advertisers and publishers continue to transact more heavily in private...
Study: Native ads beat display for driving visits to physical stores
Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store...
MediaMath launches Curated Market aimed at guaranteeing brand-safe programmatic
Advertisers in the marketplace receive refunds if ads are served alongside non-brand-safe...
4 lessons from a decade of ad tech disruption
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to...
NinthDecimal adds native ads to its location-based repertoire
The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and...
AppNexus & TradeDesk users can now target brand-safe trending content via Taykey
The integrations are the first third-party expansions for Taykey's Trend Advertising...
Innovid teams with Tapad to target video ads at users across devices
This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad...
Adblock Plus’s parent company buys content micropayment service Flattr
The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a...
Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
How will Google's effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking...
PadSquad introduces 5 new mobile ad units to help brands stand out on mobile
Quaker Oats and Timberland are among the brands testing out the new rich media ads that encourage user...
