Martech: Analytics & Data
Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
Additional analytics resources and guides:
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing...
Is your marketing ops team ready to implement a new CDP?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about...
Marketing and marketing ops: coming together like never before
Marketing and marketing ops will continue to align in...
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...
What can 129 million calls tell us about inbound marketing? A lot, it turns out
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from...
Neutronian aims to bring clarity and trust to marketing data
Affinity Answers becomes the latest data provider with Neutronian...
From sentiment to empathy: understanding how customers feel
How AI is helping brands treat consumers with empathy at...
2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next...
How consumers can earn money from their data
Catching up with Killi, an app with every consumer on the planet as a potential...
How implementing a CDP makes operations more efficient
Properly preparing for CDP implementation is the first step to success....
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to...
How a well-oiled marketing operations machine drives business forward
It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are...
Demandbase launches Demandbase One
A new platform representing the integration of Demandbase and Engagio...
Building connections between siloed channels, technologies and teams
Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome....
Data-first marketing: A strategy to stop wasting 30% of your budget
Focus on the fundamentals ensures the contact and account data generated from our marketing efforts is compliant, marketable, informed,...
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally...
How VF Corp made the single customer view a reality
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data...
California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes
CPRA takes aim at data 'sharing' and not just...
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data...