Martech: Analytics & Data
Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
Additional analytics resources and guides:
CCPA vs. CDPA: Comparing California and Virginia’s data-protection laws
What marketers and data processors need to know about the differences between these...
Agile marketing requires agile data measurement
According to Salesforce’s Emily Hoffman and Matthew Murray of Love Wellness, nimble data strategies drive agile marketing...
Infutor scales its consumer insight capabilities
A new product, Total Consumer Insights matches hundreds of signals to first-party data-based...
How CDPs fit within a B2B marketing strategy
Red Hat's Joel Eaton helps marketing and sales teams protect their data...
How to tell stories using data
Actionable data storytelling strategies from Nancy Duarte at...
CDPA: Untangling personal, public and sensitive data
A close look at Virginia's data privacy law reveals potential loopholes and regulatory...
Taco Bell’s new AI, digital transformation: Friday’s daily brief
Plus, Merkle expands its tech...
Taco Bell owner buys AI-based marketing platform
With its deal to acquire Kvantum, Yum Brands will pair marketing performance AI with culture-based...
Synthetic data: More than just make-believe
Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for...
How small businesses can drive value from small data
Small business often means small data, but there are ways to drive value from...
Call analytics platforms expand their utility
Advances in machine learning are enabling call analytics platforms to do more than ever before....
Does the rift in AI matter to marketing?
AI is at a fork in the road. Neither option is promising, but does that really...
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing...
Is your marketing ops team ready to implement a new CDP?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about...
Marketing and marketing ops: coming together like never before
Marketing and marketing ops will continue to align in...
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...
What can 129 million calls tell us about inbound marketing? A lot, it turns out
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from...
Neutronian aims to bring clarity and trust to marketing data
Affinity Answers becomes the latest data provider with Neutronian...
From sentiment to empathy: understanding how customers feel
How AI is helping brands treat consumers with empathy at...
2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next...