Martech: Analytics & Data
Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
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Taco Bell’s new AI, digital transformation: Friday’s daily brief
Plus, Merkle expands its tech...
Taco Bell owner buys AI-based marketing platform
With its deal to acquire Kvantum, Yum Brands will pair marketing performance AI with culture-based...
Synthetic data: More than just make-believe
Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for...
How small businesses can drive value from small data
Small business often means small data, but there are ways to drive value from...
Call analytics platforms expand their utility
Advances in machine learning are enabling call analytics platforms to do more than ever before....
Does the rift in AI matter to marketing?
AI is at a fork in the road. Neither option is promising, but does that really...
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing...
Is your marketing ops team ready to implement a new CDP?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about...
Marketing and marketing ops: coming together like never before
Marketing and marketing ops will continue to align in...
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...
What can 129 million calls tell us about inbound marketing? A lot, it turns out
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from...
Neutronian aims to bring clarity and trust to marketing data
Affinity Answers becomes the latest data provider with Neutronian...
From sentiment to empathy: understanding how customers feel
How AI is helping brands treat consumers with empathy at...
2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next...
How consumers can earn money from their data
Catching up with Killi, an app with every consumer on the planet as a potential...
How implementing a CDP makes operations more efficient
Properly preparing for CDP implementation is the first step to success....
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to...
How a well-oiled marketing operations machine drives business forward
It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are...
Demandbase launches Demandbase One
A new platform representing the integration of Demandbase and Engagio...