Martech: Analytics & Data
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Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
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Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated
But numerous operational challenges stand in the way of full utilization....
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to...
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Soapbox: Are ad blockers breaking the foundations of digital marketing?
Now is the time to start rethinking what’s next for website...
Is it time marketers take more ownership over their identity resolution platforms?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...
Building a business case for a customer data platform
Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and...
Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data
The first-party data solution will become part of performance marketing agency...
Is your marketing department the ‘useful idiot’ of your business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In...
Improve customer loyalty with AI
How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors....
Google Chrome: Third-party cookies will be gone by 2022
Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and...
LiveRamp sheds location data business
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog...
2020 Outlook for AI in B2B Marketing
Discover the top trends in AI use cases for marketing. Join us on Thursday, January 9th, for this live...