Martech: Analytics & Data
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Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
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Large majority of recent AI deployments meeting expectations, says MIT survey
Nearly all "large companies" in the survey will be using AI by the end of this year....
MarTech Minute: Acquia’s low-code rollout, Blueshift adds data dashboard
Tools like these, and there are many of them, all help marketers be more...
See how agencies are putting data-driven marketing to work
91% of agencies say data-driven marketing is somewhat or very successful in achieving important...
Criteo pivot hints at ad tech’s future in a regulated, cookie-free world
The company's new Traffic Generation solution uses first-party data to drive engagement for upper-funnel...
Don’t misinterpret the data: Evidence-based advertising needs experience-based context
Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw...
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy...
Health network shows that yes, personalization is a thing — and it works
Personalization: Everybody’s talking about it. But is anyone doing...
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated
But numerous operational challenges stand in the way of full utilization....
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to...
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Soapbox: Are ad blockers breaking the foundations of digital marketing?
Now is the time to start rethinking what’s next for website...
Is it time marketers take more ownership over their identity resolution platforms?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID...
Building a business case for a customer data platform
Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and...
Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data
The first-party data solution will become part of performance marketing agency...
Is your marketing department the ‘useful idiot’ of your business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In...
Improve customer loyalty with AI
How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...