Martech: Analytics & Data
Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
Additional analytics resources and guides:
7 ways to use dynamic content and multiply your conversions
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them...
Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’
Announcement part of a number of AI-related innovations announced today....
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Invoca can now dynamically update local branch phone numbers
By grabbing the branch phone number from a web page before it loads and substituting its own, the call analytics firm says, campaign tracking...
Will marketing clouds really solve your customer data challenges?
Before handing over your data woes, you still have to unify data and integrate the MC to your larger martech...
Calls to businesses rose more than 375% over past two holiday seasons
A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that...
Company execs could go to jail for misusing data under proposed U.S. data privacy law
The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual...
Bridging the gap: Creating the perfect customer journey
How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts....
MarTech Landscape: What’s the difference between a data warehouse and a data lake?
For marketers, the difference is more than just the choice of...
How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the...
Why data onboarding matters more today than one week ago
Why data recency and real-time processes can make all the difference when you're appending new information to your customer records....
Best practices for tag management and governance
Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important...
Better together — Using attribution approaches for understanding, not for credit
Don't get locked into attribution concepts that hurt, rather than help, your efforts to achieve business goals....
Implementing full-scale cross-channel attribution for enterprise companies
Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big...
Consumers say they want much more control over their personal data
91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data....
Semcasting unveils ‘first self-serve deterministic attribution platform’
Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional...
Voice search isn’t the next big disrupter, conversational AI Is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning....
GDPR complaints stack up across the EU as regulators prepare to issue fines
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding...
Digital Element launches the ‘first IP-to-Point of Interest’ database
It’s more granular and reliable than GPS-to-POI, says the Atlanta...
