Martech: Analytics & Data
Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
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Reasons for marketers to ad drones to the martech stack
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer...
The Future of CX with Larry Ellison
Join Oracle’s CTO and Chairman Larry Ellison and industry leaders for a virtual event exploring the next generation of...
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption....
How to make your data sing
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data...
Twilio’s acquisition of Segment will support collection of digital data
But it likely won't provide a comprehensive set of CDP...
Essential Data Connectivity: IT Hacks for Your Martech Stack
Join our experts and learn how to connect martech data to reporting tools for improved real-time...
Salesforce makes latest move in CDP race
360 Audiences, Salesforce's CDP, is finally set to launch this...
Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s...
Why journey mapping is important for companies with multiple brands
Mapping is important to see how customer jumped from one brand to...
Oracle announces updates to Oracle Unity
A number of the updates are aimed at improving the CDP's ability to support B2B...
Why DX is about much more than football for the Minnesota Vikings
The football organization said its enhanced DX embraces social change as much as football....
3 Data-Driven Ways to Connect Better with B2B Customers in Today’s WFH Environment
Join us for this live webinar and learn three ways that intent data can connect brands to real...
Should marketers worry about a single source of truth?
Can solutions like data lakes or CDPs provide better value than incomplete data sources like email...
Epsilon launches brand consideration metrics at individual level
Solution measures percentage of consumers who, after receiving a brand message, go on to visit the brand's website, app or even research the...
SugarCRM acquires high-profile start-up Node
The CX platform adds new predictive...
Zendesk responds to global CX pressures
Customers needs and expectations are spiking as Zendesk releases Enterprise...
Marketing data and analytics were always important, but now more than ever
Organizations are putting more emphasis on hiring data experts as the pandemic brings more customers into digital...
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party...
Release Notes: Neustar launches Fabrick
Stitching together metrics for a post-cookie...
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...