Martech: Analytics & Data
Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
Additional analytics resources and guides:
Who’s who in the identity resolution vendor landscape?
Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded...
Putting AI to work across your customer data strategy
Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively...
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
Marketers still struggle to build a unified source of data
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across...
Why Identity Resolution Platforms are so relevant today
With consumers using more devices than ever and expecting personalized interactions, identity resolution platforms are connecting the dots for...
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and...
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine...
Time to up your lead scoring game? Download this survival guide.
There’s no one scoring model out-of-the-box that magically works for...
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with...
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group....
New report: Top growth priorities for marketers, barriers, and the data-driven future
Get an inside look at the top priorities for marketers and the data-driven future for today’s marketing leaders in the first edition of...
Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think
How can you accurately assess your company’s data needs to find the right CDP...
Are you effectively monetizing, measuring and maximizing your inbound call volume?
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls....
Location data providers showcase real-world analytics tools during COVID-19
Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location...
COVID-19 crisis brings CDP vulnerabilities to the forefront
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP...
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call...
Soapbox: Marketing data overload? Answer 2 questions that will instantly help
Success means having the answer to why the data matters and next steps are needed to turn it into...
The future of identity in a cookieless world
Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars...
MarTech Minute: Journey mapping, learning platforms, and why data skills matter
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the...
CDP Pro Tips: How to Create a 360° Customer View
Join our expert panel as they sort fact from fiction to tell you what you need to know, including best practices in scoping out the data you...