Martech: Analytics & Data
Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
Additional analytics resources and guides:
See how agencies are putting data-driven marketing to work
Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal...
The analytics market is consolidating. What does this mean for marketers?
Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform...
Salesforce to acquire data analytics platform Tableau
The transaction will bring data visualization into the fold and could help marketers extract more value from their...
Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics
The acquisition will bring Looker's business intelligence to Google...
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology...
Qualtrics and Adobe add new integration for improved data and customer experiences
New extension seeks to help digital marketers better understand consumer behavior to improve digital...
Can CCPA, GDPR compliance help marketers exceed consumer expectations?
Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better...
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users...
Could machine learning solve attribution challenges?
Maybe not, but your team still needs to be able to confidently track ROI and communicate value to your organizational...
It ‘has a long way to go’: Apple’s Intelligent Tracking Prevention lead on Chrome’s new approach to cookies
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site...
Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about...
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution...
The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages
ChatConnect is designed for hospitality and tourism...
Salesforce announces Pardot Business Units for enterprise marketers
Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an...
Why you want ‘clumpy’ binge-buying customers
By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which customers to focus on and when....
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
Untangling attribution’s web of confusion–a primer for marketers
Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. This whitepaper eliminates...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...