• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

Customer Data Platforms

Why are they so hot now?

Podcasting's Rise

Creating new marketing opportunities

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home

Martech: Analytics & Data

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.



Channel: Martech: Analytics & Data

Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.

Additional analytics resources and guides:

  • What is a Customer Data Platform?
  • What is a data management platform or DMP?
  • What is predictive analytics?
  • What is call tracking analytics & software?
  • What is web analytics software?

Kochava launches deterministic attribution for mobile web

The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app...

Barry Levine | Feb 15, 2019 at 4:34 pm ET

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...

Robin Kurzer | Feb 12, 2019 at 11:10 am ET

LiveRamp gives advertisers a way to target users across all of their CTV interactions

The platform has extended its identity resolution capabilities to include OTT and digital TV...

Robin Kurzer | Feb 11, 2019 at 4:10 pm ET

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates

Teemo says that transparency gives consumers a sense of control and they respond positively as a result....

Greg Sterling | Feb 11, 2019 at 12:50 pm ET

How to Prepare for a Successful Marketing Analytics Implementation

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a...

Digital Marketing Depot | Feb 11, 2019 at 11:41 am ET

Where is Google Attribution?

Google's free attribution tool made a big splash in 2017. Where does it stand...

Ginny Marvin | Feb 7, 2019 at 4:06 pm ET

Marketing trade associations ask CA attorney general to ‘clarify’ CCPA provisions

The letter calls for more nuanced 'opt-out' data collection practices to enable consumers to trade or sell their personal data....

Greg Sterling | Jan 31, 2019 at 7:07 pm ET

YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift

A new machine-learning model points to the future of measurement....

Greg Sterling | Jan 30, 2019 at 4:55 pm ET

How to know when it’s time to pay for search analytics tools

SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what...

Amy Gesenhues | Jan 29, 2019 at 4:41 pm ET

Riding the wave of AI: Is your marketing campaign as smart as it can be?

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...

Sponsored Content: IBM Watson Marketing | Jan 29, 2019 at 7:30 am ET

The B2B Marketer’s Lead Generation Field Guide

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy...

Digital Marketing Depot | Jan 25, 2019 at 4:18 pm ET

Assessing multi-touch attribution’s value: Is it worth the effort?

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their...

Barry Levine | Jan 25, 2019 at 2:02 pm ET

Salesforce Marketing Cloud launches new analytics tools powered by Datorama

Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by...

Amy Gesenhues | Jan 24, 2019 at 3:04 pm ET

12 martech stack infographics to inspire you to enter this year’s Stackies

Join the celebration of visualizations that illustrate companies' martech stacks. Get inspiration for your entry right here....

MarTech Conference | Jan 23, 2019 at 3:48 pm ET

Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’ say U.S. marketers

Though the action doesn't affect U.S. marketers directly, many see it as an important case to...

Robin Kurzer | Jan 23, 2019 at 3:46 pm ET

BI provider Qlik buys Crunch Data and its bot

This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...

Barry Levine | Jan 23, 2019 at 3:42 pm ET

What is identity resolution?

What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...

Robin Kurzer | Jan 17, 2019 at 4:48 pm ET

Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool

Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital OOH to in-car infotainment systems....

Greg Sterling | Jan 9, 2019 at 12:35 pm ET

Akamai buys identity provider Janrain

With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary...

Barry Levine | Jan 7, 2019 at 4:22 pm ET

Supercharge your martech stack to achieve personalization at scale

The heart of personalization is building agility so you can connect data sources and systems to grow and scale along with your...

Tasso Argyros | Jan 3, 2019 at 8:00 am ET
  • Previous Articles »

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston



×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Master these trends of martech
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Follow Us

Facebook Twitter

© 2019 Third Door Media, Inc. All rights reserved.