Martech: Analytics & Data
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Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
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Are most companies ready for GDPR? It depends on who you ask
A month out from the GDPR deadline, a number of surveys give conflicting answers as to company...
Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in...
Twitter updates TOS and privacy policy to comply with GDPR
The social media company joins other large companies updating their policies to comply with the sweeping EU...
Location data providers scale back EU operations to build consent-based data sets
Factual reports that less than half of its location data partners in Europe are GDPR-compliant today....
Segment employs its hub position to implement GDPR deletion or suppression requests
The customer data platform/universal API provider can implement by itself key GDPR-related data requests for multiple...
New date! Customer data strategies & identity resolution webinar
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data...
The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill...
This week in GDPR
A weekly wrap-up of how companies are preparing for the General Data Protection...
Facebook to change terms of service for members outside Europe ahead of GDPR
The company says that despite the timing of the move, all users will have the same data privacy...
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
Report: More than 75 percent of US companies concerned about meeting GDPR deadline
A NetApp survey of global marketers found that a startling number of businesses still are not ready for the EU...
MarTech Today’s GDPR guide for marketers is now available
We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy...
Senators introduce privacy “bill of rights” to protect consumer data
The CONSENT Act would require edge providers to comply with FTC-regulated data protection...
Marketers must get geeky about campaign lift and control groups. Here’s why
When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated...
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage...
Countdown to compliance: What marketers need to know before the GDPR deadline
As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices....
More companies announce GDPR compliance efforts as the deadline for enforcement looms
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and...
How GDPR may help drive blockchain usage for content
Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the...
This week in GDPR
A weekly wrap-up of how companies are preparing for the General Data Protection...
