Martech: Analytics & Data
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Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
Additional analytics resources and guides:
Five indicators of whether you’re doing everything you should with your business’s data
You think you're doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen...
How to set up a successful revenue-generating demand gen system
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel...
Yext launches app directory with 26 partners for two-way data exchange
Data integrations span a range of categories and...
Lotame and Cint marry survey panel data with DMP data
The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory...
LinkedIn partners with Acxiom for brand targeting
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists....
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all....
Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
Cuebiq benchmarking report offers a range of online-to-offline metrics for nine...
What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between...
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google...
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...
Janrain offers one of the first GDPR portals for consumer data management
The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients' sites or...
Segment can now track users across sites without third-party cookies
The data connection service is employing a common ID for first-party cookies from a brand’s multiple...
People-based measurement is the new black
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been...
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...
B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused...
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media...
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad...
StepsAway launches in-store, WiFi-based marketing for retailers
Offering provides in-store analytics and personalized promotional capabilities....
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers....
Knoema offers a chatbot interface for its data search engine
Called Yodatai, she’s the latest attempt to make data accessible through...
