Martech: Commerce
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How is martech helping and impacting commerce? MarTech Today’s coverage of this area is below.
Botnado: Will the bot explosion help or hurt brands?
While bots have great potential, they could also become the new IVR....
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than 1M school supply lists uploaded from US grade schools and middle schools....
The future of AI marketing applications in retail
From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail...
Amazon’s latest marketing and sales growth strategy: a social platform
Amazon is getting into Instagram and Pinterest territory with its new network aimed at driving engagement that revolves entirely around...
How the QVC/HSN merger illuminates the future of omnichannel shopping
That future depends on what kind of shopping experience customers...
What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
Today's retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the...
Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP...
A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and...
More than 75 percent of retail passes in Apple Wallet are the result of peer sharing
Each mobile wallet pass is shared, on average, with 3.3 other mobile devices....
An introduction to conversational commerce and bots
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson...
Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in
Handheld "kitchen assistant" promotes Alexa, AmazonFresh and Prime...
Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new...
Shopify’s business assistant bot Kit is now free to merchants
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for...
In Massachusetts, retailers’ cookies will soon lead to sales tax
The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state....
TurnTo Networks enters review syndication with ‘first open network’
Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer...
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing...
Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered...
Twiggle offers plug-and-play semantic search to online retailers
Company says its sophisticated search can be implemented without replacement of existing enterprise...
Amazon’s happy holidays: 9x growth in Echo family device sales
Echo Dot was the top-selling item on Amazon.com with "millions sold worldwide." Mobile shopping up slightly over last...
51% of US adults have bought something online via their cellphones [Pew data]
Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn't a frequent occurrence for...
