Martech: Commerce
How is martech helping and impacting commerce? MarTech Today’s coverage of this area is below.
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled...
Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive, quick and simple digital...
Constant Contact launches e-commerce enhancements
Constant Contact will now offer WooCommerce integration, new features for Shopify...
Shopify launches machine learning powered network for US merchants
Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for...
Here’s why a simple user experience is so important
Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer...
Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Consumer behavior may not be what you think it...
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new...
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and...
Chatbots could drive $112 billion in retail sales by 2023
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for...
Who’s Minding the Digital Store? How to align teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to...
Location-based marketing: What works and what doesn’t in a campaign
Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and...
Google Cloud goes after commerce market with Cloud for Retail solutions
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search,...
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital...
Time to leave last touch attribution in the dust? Answer these 4 questions first
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow. ...
WordPress plugin to win back cart abandoners leaves sites open to attack
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script...
RichRelevance adds deep learning so new products can get recommended
The e-commerce personalization platform now generates insights from product info and other unstructured...
Skimlinks launches automated affiliate links for AMP
The UK-based firm says this is the first such automated solution for affiliate links on AMP...
Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's...