Martech: Commerce
How is martech helping and impacting commerce? MarTech Today’s coverage of this area is below.
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their...
Shopify to roll out Shopify Email to merchants
Shopify Email is the latest marketing app extension to be added to the...
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before...
Help us chart Amazon’s growth as an advertising platform
Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising...
Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3
Shopify reported total revenue of $390.6 million, a 45% increase from one year...
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce...
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...
Insider tips: Here’s the kind of creative that wins over advanced TV audiences
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most...
Shopify’s latest acquisition gives merchants access to advanced fulfillment tech
Following the launch of the Shopify Fulfillment Network, Shopify will acquire robotics, warehouse...
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional...
Location Data Strategies to Improve Customer Experiences
Live Webinar: Tuesday, August 20, at 1:00 PM ET (10:00 AM...
Chrome lets users pay with credit cards saved in their Google accounts
New payment option is available across all Chrome-enabled...
Consumers indicate experience, not price, as top conversion factor
For consumers, the decision to buy is largely driven by positive, quick and simple digital...
Constant Contact launches e-commerce enhancements
Constant Contact will now offer WooCommerce integration, new features for Shopify...
Shopify launches machine learning powered network for US merchants
Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for...
Here’s why a simple user experience is so important
Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer...
Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Consumer behavior may not be what you think it...
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new...
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and...