Martech: Commerce
How is martech helping and impacting commerce? MarTech Today’s coverage of this area is below.
Google to shutter CallJoy, virtual agent for SMBs, on July 22
Call intelligence service was another Area 120...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search...
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the...
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...
New MarTech Today guide–Digital Commerce Advertising Management Platforms
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
The Amazon ad juggernaut: What’s your experience been?
Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing...
The state of retail media in 2020
Online retail is evolving, and quickly. Join us on Thursday, January 16th, for this live webinar and learn how retail brands can survive and...
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support...
Salsify teams up with Snap36 to support 360-degree product images on Walmart.com
The partnership allows brands to create image-rich product pages that engage consumers and drive...
3 major technology plays ahead for local commerce in 2020
We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from...
LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform
The company also has a Microsoft Teams integration in...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
Retina integrates with Shopify, offers predictive analytics for customer lifetime value
The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a...
SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...
How to turn leads into repeat customers
Learn tips for how to optimize each stage of the customer journey to to cultivate repeat customers from every aspect of your marketing...
iPost adds Magento integration to connect customer data for more personalized email marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email...