Martech: Commerce
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How is martech helping and impacting commerce? MarTech Today’s coverage of this area is below.
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile...
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase...
The future of retail is Generation Z-dependent — and martech is the way to reach them
Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age....
Amazon vs. Google vs. Microsoft: Big tech firms gird for AI talent battle
Companies will pay handsomely for top scientists and engineers....
How companies are using chatbots for marketing: Part 2
What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already...
The Dash Button was just the beginning: Expanding commerce everywhere
When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool's joke. Contributor Davor Sutija urges...
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company...
Report: Facebook to introduce two smart assistant devices in July
Code-named Aloha and Fiona, at least one will have a very large touchscreen....
How to build a better marketing strategy using new technologies available today
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you...
How customer lifetime value analysis is transforming partner marketing
Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved...
Apple announces best quarter with $88 billion in revenue, but iPhone sales disappoint
Company sold 77.3 million iPhones vs. Wall Street expectations of 80...
Bolt launches ‘zero fraud’ end-to-end online payments platform
The company says its layered payment stack aims to "re-engineer...
How companies are using chatbots for marketing: Use cases and inspiration
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales,...
Adobe launches commerce-based microservices across its clouds
Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in...
Voice search in retail: Evolving the customer experience
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the...
GK Software’s AI acquisition promises a true omnichannel experience
The company acquired AI-recommendation company prudsys in...
How authentication can be a compelling branding asset
Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products....
Pointy helps customers find what they need close to home
The technology helps local businesses compete with big e-commerce...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
More than mobile: Martech insights from Black Friday & Cyber Monday
Coming off of record sales and engagement, what can marketers do even better next...
