Martech: Commerce
How is martech helping and impacting commerce? MarTech Today’s coverage of this area is below.
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing...
This week in martech
News from Nielsen, DMI, Astound Commerce, BigCommerce and...
Episerver acquires Optimizely
This is Episerver's third major acquisition since being acquired itself by Insight Partners in...
New Sitecore CEO sees a tectonic shift in the market
Steve Tzikakis is looking for behavioral change and increased brand awareness for the CMS and commerce...
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in...
How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...
15 seconds of engagement as a simple content metric
inPowered is helping brands target engaged...
Release Notes: Sitecore updates Experience Platform and Experience Commerce
Sitecore responds to the increased importance of digital...
Release Notes: Jivox launches purchase predictions for eCommerce
The solution generates and actions real-time purchase...
Release Notes: Mailchimp launches Customer Journeys
Helping small businesses to automate eCommerce...
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their...
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....
Google to shutter CallJoy, virtual agent for SMBs, on July 22
Call intelligence service was another Area 120...
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search...
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the...
Considering software to manage your digital commerce advertising? Here’s what you need to know.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...