Martech: Commerce
How is martech helping and impacting commerce? MarTech Today’s coverage of this area is below.
Reimagining a brand website
Websites remain central to the digital experience. Here's how to approach a...
Oracle NetSuite to shutter Bronto
Are smaller marketing automation providers doomed to...
Sitecore makes its CDP move
Acquisitions of Boxever and Four51 come two months after a big funding...
Episerver rebrands as Optimizely
The digital experience vendor takes on the name of one its recent...
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask...
Record growth in online shopping over the holiday weekend
UPDATED: Black Friday was the biggest online shopping day ever, until Cyber Monday beat...
Be a digital marketing winner with these 3 powerful video storytelling strategies
Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...
The 2020 holiday season is here: Get your digital house in order
Retailers that win the delivery wars will win the...
Mars presents: a spooktacular digital Halloween
Under time and supply chain pressures, Mars used Acquia to create a digitize trick or...
Acquia integrates the AgilOne CDP across its suite, announces other updates
The latest initiatives on Acquia's Drupal and Marketing Clouds, announced at Acquia...
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing...
This week in martech
News from Nielsen, DMI, Astound Commerce, BigCommerce and...
Episerver acquires Optimizely
This is Episerver's third major acquisition since being acquired itself by Insight Partners in...
New Sitecore CEO sees a tectonic shift in the market
Steve Tzikakis is looking for behavioral change and increased brand awareness for the CMS and commerce...
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in...
How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...
15 seconds of engagement as a simple content metric
inPowered is helping brands target engaged...
Release Notes: Sitecore updates Experience Platform and Experience Commerce
Sitecore responds to the increased importance of digital...
Release Notes: Jivox launches purchase predictions for eCommerce
The solution generates and actions real-time purchase...