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Martech: Commerce

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Channel: Martech: Commerce

How is martech helping and impacting commerce? MarTech Today’s coverage of this area is below.

Skimlinks launches automated affiliate links for AMP

The UK-based firm says this is the first such automated solution for affiliate links on AMP...

Barry Levine | Feb 13, 2019 at 4:44 pm ET

Women love mobile games and brand advertisers should play along

Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's...

Christy Wong-Taylor | Feb 7, 2019 at 3:50 pm ET

Marketing to millennials: It’s about loyalty and personalization

Let customers see your brand as a projection of themselves and leverage tech to create a tailored...

Erick Rowe | Jan 24, 2019 at 1:31 pm ET

Adobe adds a Progressive Web Apps builder to Magento

PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile...

Barry Levine | Jan 15, 2019 at 3:15 pm ET

Everything is e-commerce: Big takeaways from CES

Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for...

John Cassillo | Jan 15, 2019 at 2:31 pm ET

Salesforce launches Einstein Visual Search for retailer product discovery

This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices....

Barry Levine | Jan 14, 2019 at 2:57 pm ET

Catalina adds first attribution tracking service

The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC...

Barry Levine | Jan 11, 2019 at 5:39 pm ET

Adobe completes Magento integration, aims to ‘make every moment shoppable’

The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside...

Barry Levine | Oct 9, 2018 at 4:17 pm ET

Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la...

Barry Levine | Sep 14, 2018 at 4:21 pm ET

Learn how to navigate Google’s Comparison Shopping Services

In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from...

Digital Marketing Depot | Aug 30, 2018 at 2:09 pm ET

Report: Marketers are missing mobile opportunities to reach customers in store

The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience....

Robin Kurzer | Aug 16, 2018 at 9:02 am ET

Predictions About Data Usage Post-GDPR

Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how...

Rob Rasko | Jul 27, 2018 at 10:35 am ET

Adobe suits up for e-commerce competition with its purchase of Magento

The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and...

Barry Levine | May 22, 2018 at 3:52 pm ET

Shoppables are just getting started

All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and...

Barry Levine | May 11, 2018 at 4:37 pm ET

Don’t sacrifice marketing fundamentals for the sake of being first

Cutting-edge marketing technology has its place, but contributor Evan Magliocca says retailers mustn't misalign their priorities....

Evan Magliocca | May 7, 2018 at 12:35 pm ET

Three AI marketing trends for brick-and-mortar retailers

It won't be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming...

Daniel Faggella | May 3, 2018 at 4:24 pm ET

How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud

There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become...

Barry Levine | May 1, 2018 at 2:48 pm ET

How to seamlessly augment the retail experience

Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies....

Rohit Gupta | May 1, 2018 at 12:03 pm ET

Amazon beats expectations with huge $51 billion quarter, sales up 43%

Same quarter sales a year ago were $35.7 billion....

Greg Sterling | Apr 26, 2018 at 6:13 pm ET

Kahuna unveils the first-ever Cloud for Marketplaces platform

The announcement marks a shift for the company, which used to focus solely on delivering mobile...

Robin Kurzer | Apr 5, 2018 at 7:05 am ET
  • Previous Articles »

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