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Martech: Commerce

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Call intelligence service was another Area 120...

Greg Sterling | Jun 25, 2020 at 10:14 am ET

What’s Digital Commerce Advertising and what tools can help?

A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....

Pamela Parker | Jun 22, 2020 at 2:35 pm ET

Text messaging is the most effective marketing channel most retail brands aren’t using

More than 50% of consumers said they want to text with their favorite...

Greg Sterling | Jun 11, 2020 at 11:21 am ET

 

Technical SEO for Shopify: A guide to optimizing your store for search engines

How to address the technical limitations in Shopify to improve your store’s search...

Detlef Johnson | May 28, 2020 at 11:10 am ET

New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches

This is the first time Google says it has provided this kind of data to the...

Greg Sterling | May 7, 2020 at 12:21 pm ET

Considering software to manage your digital commerce advertising? Here’s what you need to know.

There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...

Pamela Parker | Apr 21, 2020 at 3:35 pm ET

Post-holiday analysis: connected TV becomes performance TV

The 2019 holiday shopping season proved connected TV advertising’s direct response...

Sponsored Content: SteelHouse | Feb 18, 2020 at 7:30 am ET

Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities

The e-commerce provider reported annual revenues of $1.57 billion and continues to invest in new...

Jennifer Cannon | Feb 13, 2020 at 1:54 pm ET

New MarTech Today guide–Digital Commerce Advertising Management Platforms

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...

Digital Marketing Depot | Jan 31, 2020 at 1:37 pm ET

The Amazon ad juggernaut: What’s your experience been?

Stop putting it off. The window of opportunity to fill out our survey (and potentially win a pass to SMX) is closing...

Pamela Parker | Jan 22, 2020 at 2:54 pm ET

The state of retail media in 2020

Online retail is evolving, and quickly. Join us on Thursday, January 16th, for this live webinar and learn how retail brands can survive and...

Digital Marketing Depot | Jan 14, 2020 at 12:00 pm ET

Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform

Salesforce Order Management aims to offer a single view of fulfillment and customer support...

Amy Gesenhues | Jan 13, 2020 at 1:00 pm ET

Salsify teams up with Snap36 to support 360-degree product images on Walmart.com

The partnership allows brands to create image-rich product pages that engage consumers and drive...

Jennifer Cannon | Jan 7, 2020 at 5:58 pm ET

3 major technology plays ahead for local commerce in 2020

We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from...

Bill Dinan | Dec 17, 2019 at 3:25 pm ET

LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform

The company also has a Microsoft Teams integration in...

Amy Gesenhues | Dec 12, 2019 at 11:56 am ET

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...

Sponsored Content: Smarter Ecommerce (smec) | Dec 12, 2019 at 7:30 am ET

Retina integrates with Shopify, offers predictive analytics for customer lifetime value

The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a...

Amy Gesenhues | Dec 10, 2019 at 2:03 pm ET

SMBs, DTC brands cash in on Cyber Monday

By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...

Jennifer Cannon | Dec 4, 2019 at 2:23 pm ET

How to turn leads into repeat customers

Learn tips for how to optimize each stage of the customer journey to to cultivate repeat customers from every aspect of your marketing...

Digital Marketing Depot | Dec 3, 2019 at 1:30 pm ET

iPost adds Magento integration to connect customer data for more personalized email marketing

The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email...

Jennifer Cannon | Nov 21, 2019 at 1:24 pm ET
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