Martech: Commerce
How companies are using chatbots for marketing: Part 2
What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already...
The Dash Button was just the beginning: Expanding commerce everywhere
When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool's joke. Contributor Davor Sutija urges...
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company...
Report: Facebook to introduce two smart assistant devices in July
Code-named Aloha and Fiona, at least one will have a very large touchscreen....
How to build a better marketing strategy using new technologies available today
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you...
How customer lifetime value analysis is transforming partner marketing
Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved...
Apple announces best quarter with $88 billion in revenue, but iPhone sales disappoint
Company sold 77.3 million iPhones vs. Wall Street expectations of 80...
Bolt launches ‘zero fraud’ end-to-end online payments platform
The company says its layered payment stack aims to "re-engineer...
How companies are using chatbots for marketing: Use cases and inspiration
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales,...
Adobe launches commerce-based microservices across its clouds
Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in...
Voice search in retail: Evolving the customer experience
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the...
GK Software’s AI acquisition promises a true omnichannel experience
The company acquired AI-recommendation company prudsys in...
How authentication can be a compelling branding asset
Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products....
Pointy helps customers find what they need close to home
The technology helps local businesses compete with big e-commerce...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
More than mobile: Martech insights from Black Friday & Cyber Monday
Coming off of record sales and engagement, what can marketers do even better next...
Retailers, software might be eating your lunch, but it won’t eat everything
With closures and tech shifts, it looks like hard times for brick-and-mortar retailers. But columnist Chuck Moran says they need to take a page...
How e-commerce giants are using AI and marketing (Part 2)
Columnist Daniel Faggella explores how e-commerce leaders like eBay, Rakuten, Flipkart and ASOS are utilizing AI to power improved product...
How e-commerce giants are using AI and marketing (Part 1)
In the first part of a series, columnist Daniel Faggella explores how e-commerce leaders such as Amazon and Alibaba are adopting AI applications...
PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform
The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and...