Martech: Commerce
Who’s Minding the Digital Store? How to align teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to...
Location-based marketing: What works and what doesn’t in a campaign
Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and...
Google Cloud goes after commerce market with Cloud for Retail solutions
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search,...
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital...
Time to leave last touch attribution in the dust? Answer these 4 questions first
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow. ...
WordPress plugin to win back cart abandoners leaves sites open to attack
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script...
RichRelevance adds deep learning so new products can get recommended
The e-commerce personalization platform now generates insights from product info and other unstructured...
Skimlinks launches automated affiliate links for AMP
The UK-based firm says this is the first such automated solution for affiliate links on AMP...
Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's...
Marketing to millennials: It’s about loyalty and personalization
Let customers see your brand as a projection of themselves and leverage tech to create a tailored...
Adobe adds a Progressive Web Apps builder to Magento
PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile...
Everything is e-commerce: Big takeaways from CES
Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for...
Salesforce launches Einstein Visual Search for retailer product discovery
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices....
Catalina adds first attribution tracking service
The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside...
Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la...
Learn how to navigate Google’s Comparison Shopping Services
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from...
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience....