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Martech: Content

The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.

Resources and guides for content marketers:

  • Why you need content and martech to work together
  • What is OTT programming and why does it matter?
  • What is machine learning and why should marketers care?

How e-books can provide actionable value to B2B buyers

People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing...

William Terdoslavich | Apr 15, 2021 at 11:16 am ET

How Equinox pivoted from clubs to content

Using collaboration service Airtable, the in-person fitness brand rapidly re-thought its digital...

Kim Davis | Mar 29, 2021 at 12:10 pm ET

More on what it means to tell a story: Monday’s daily brief

Plus what Gartner means by "ETA" and news from Verizon...

Kim Davis | Mar 29, 2021 at 9:43 am ET

 

Let pictures tell your story

Tell the right story, and the customer will see themselves in your...

William Terdoslavich | Mar 26, 2021 at 3:24 pm ET

For data storytelling, start with the story

Actionable insights into putting data-based narratives...

William Terdoslavich | Mar 22, 2021 at 8:04 am ET

MarTech is hiring an editor to join the team

We’re specifically looking for an experienced journalist with either past experience on the beat or a deep curiosity for covering this...

Henry Powderly | Mar 19, 2021 at 12:20 pm ET

Your website doesn’t need to cater to everybody — and that’s OK

When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the...

Sponsored Content: Exults | Mar 11, 2021 at 7:00 am ET

How a podcast can add value to your marketing

If you're betting big on webinars or podcasts, make sure you can add value...

Ryan Phelan | Mar 5, 2021 at 10:51 am ET

Please don’t fill new channels with bad creative

TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and...

Chris Wood | Feb 2, 2021 at 11:18 am ET

Marketers say COVID vaccines create hope for quick return of in-person events

But whether organizers can safely get conferences up and running in 2021 is another question...

Henry Powderly | Feb 1, 2021 at 8:45 am ET

Getting off on the right foot with DAM

Taking the first steps to kick off, or refine, your digital asset management...

Kim Davis | Dec 28, 2020 at 12:13 pm ET

Will COVID vaccine rollout bring back in-person conferences?

With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for...

Henry Powderly | Dec 15, 2020 at 2:53 pm ET

The importance of governance for digital asset management

A taxonomy, and governance to ensure its proper use, are foundational for...

Kim Davis | Dec 10, 2020 at 10:14 am ET

Sitecore announces headless CMS offering

Experience Edge offers hybrid headless...

Kim Davis | Dec 9, 2020 at 12:08 pm ET

MarTech Live Replay: How DAM fits into marketing operations and the martech stack

Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts...

Kathy Bushman | Nov 24, 2020 at 10:34 am ET

Beyond the relaunch: Evolve your web strategy toward regular iteration

Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web...

Sponsored Content: Pantheon | Nov 23, 2020 at 7:30 am ET

Connected TV strategies to capture New Year’s resolution shoppers

The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected...

Sponsored Content: SteelHouse | Nov 9, 2020 at 7:30 am ET

Yelp introduces new ‘business accused of racist behavior’ consumer alert

Well-intentioned initiative might be problematic in some...

Greg Sterling | Oct 12, 2020 at 10:29 am ET

Marketers hopeful for late 2021 in-person conferences

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events...

Henry Powderly | Sep 29, 2020 at 11:23 am ET

What Digital Asset Management is and why marketers should care

How enterprises are using DAMs in 2020 and why COVID is increasing adoption....

Pamela Parker | Sep 25, 2020 at 3:47 pm ET
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