Martech: Content
The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.
Resources and guides for content marketers:
Why brands should consider audio marketing as consumers settle into life at home
With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with...
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...
Pro Tip: How brands can enter TikTok with a viral challenge
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...
Authentic communication is more important than ever in the age of coronavirus
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...
Pro Tip: How brands can enter TikTok with brand channels
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate...
Soapbox: Enjoy the attention glut while it lasts
Working from home has been a boon to the attention economy, but understand that it will not...
Authenticity is now more important than ever during the coronavirus
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...
Is your martech stack missing an enterprise SEO platform?
Here are a few questions companies should ask themselves before exploring a...
B2B buyers consume an average of 13 content pieces before deciding on a vendor
A mix of first and third party content is required to seal the deal....
GoDaddy buys content creation app Over, plans to integrate features into its product suite
Small businesses use Over to easily create digital...
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a...
Cloudinary announces DAM integration with Shutterstock
The integration makes it easier for Cloudinary users to access and collaborate on visual...
Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content...
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless...
It’s time to change your content marketing workflow
Enroll in the recently launched free academy....
Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of...
How dopamine fuels the golden rule of content marketing
We can leverage the brain's reward system to engage consumers with value-based...
Creativity and innovation should fuel technology choices
Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to...
Apester’s Story Strip lets brands, publishers embed Story-like content on their websites
TV Insider, an early user of the format, reported a 44% lift in content...