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Martech: Content

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Channel: Martech: Content

The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.

Resources and guides for content marketers:

  • Why you need content and martech to work together
  • What is OTT programming and why does it matter?
  • What is machine learning and why should marketers care?

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...

Barry Levine | Apr 18, 2018 at 3:41 pm ET

Best practices for optimizing media-rich webpage speed

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice...

Digital Marketing Depot | Apr 17, 2018 at 1:32 pm ET

Content nurturing for ABM: Moving from theory to practice

It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into...

Sonjoy Ganguly | Apr 16, 2018 at 3:15 pm ET

Fake videos could threaten what is left of reality

New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may...

Barry Levine | Apr 16, 2018 at 9:20 am ET

Gartner offers first Magic Quadrant for Content Marketing tools

The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for...

Barry Levine | Apr 4, 2018 at 4:00 pm ET

Taboola launches Apple News-like service for Android

The new service is initially offered at an OS level for ZTE devices in four...

Barry Levine | Apr 4, 2018 at 12:40 pm ET

Meet Suzy: the new crowd intelligence platform with the cute name

The technology platform gives marketers a way to crowdsource from a pool of more than a million respondents almost...

Robin Kurzer | Mar 27, 2018 at 11:40 am ET

Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home

They include good morning, bedtime and commuting to or from work....

Greg Sterling | Mar 14, 2018 at 9:12 am ET

The rise of voice technologies means new opportunities for podcasting

Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators....

Robin Kurzer | Mar 2, 2018 at 2:02 pm ET

Ninth Circuit deals setback to ISPs hoping to fully exploit Net Neutrality repeal

Appeals court affirms that the FTC has the authority to police "unfair and deceptive" practices by ISPs and carriers....

Greg Sterling | Feb 27, 2018 at 10:23 am ET

Net Neutrality repeal set for April 23 unless litigation or state action stops it

There are efforts in Congress, the states and the courts to stop the repeal....

Greg Sterling | Feb 22, 2018 at 2:41 pm ET

Instapage launches first landing page platform with AMP

The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by...

Barry Levine | Feb 13, 2018 at 2:50 pm ET

Personalization & machine learning in 2018: From comms to content

Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their...

Blaise Lucey | Jan 3, 2018 at 10:25 am ET

FCC repeals net neutrality by party line vote

FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules....

Greg Sterling | Dec 14, 2017 at 2:58 pm ET

FCC Net Neutrality repeal defies public support, legal battle looms ahead

Critics of the impending repeal point to Portugal's bundling and tiered internet pricing as an example of what the US market will likely look...

Greg Sterling | Nov 28, 2017 at 3:46 pm ET

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...

Sponsored Content: SEO PowerSuite | Nov 14, 2017 at 7:30 am ET

How marketers are wrestling with virtual reality’s adoption issue

VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be...

Tim Peterson | Oct 11, 2017 at 9:04 am ET

Here’s how Marketo sees its new ContentAI

VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific...

Barry Levine | Oct 10, 2017 at 4:22 pm ET

Tracking the Accelerated Mobile Pages (AMP) Project

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...

Sponsored Content: CallTrackingMetrics | Oct 3, 2017 at 7:30 am ET

Vimeo launches its first live-streaming product & announces plan to acquire Livestream

Vimeo CEO Anjali Sud says live-streaming has been the top request from the site's creator...

Amy Gesenhues | Sep 28, 2017 at 10:25 am ET
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