Martech: Content
The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.
Resources and guides for content marketers:
How National Public Radio reinvented itself for an on-demand audience
At MarTech West, NPR's Meg Goldthwaite highlighted how agile the news organization has become in developing different listening formats for...
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to connect to consumers in new ways – but pay attention to the...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it...
Dynamic AMP for Email is rolling out in Gmail now
Dynamic email features give users the ability to interact with your content without ever leaving their email...
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
CabinetM reports content marketing technology is the sixth most popular layer within client martech...
Yext integrates with Adobe to help brands better distribute data stored in Knowledge Manager
The partnership lets businesses more easily incorporate their Yext-stored business data into the digital experiences they create and maintain...
Developers love Agile, but is it right for content marketing?
Some swear by the highly iterative process for creating marketing content. Others say it's not a...
Why we updated MarTech Today’s newsletter (and why we think you’ll love it)
We've got one main goal: Deliver a great piece of content that helps you become better...
The technical SEO hierarchy of needs
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based...
Brightcove to buy Ooyala’s online video platform for $15 million
Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
The company also released new tools designed for IT and developers managing app development....
RE/MAX rolls out new DIY video capability for agents
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at...
Here’s why a disciplined story is so vital to digital transformation success
Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than...
Here’s why you should get into the ABM game
Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it....
ABM is maturing, here are some tools to help build successful campaigns in 2019
Top ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your...
IAB Tech Lab rolls out podcast measurement compliance certification program
NPR, Rawvoice/Blubrry are the first to gain...
Using intent data for B2B pipeline acceleration
Here are 5 ways to turn ABM into a 'cosmic slingshot' for...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common...
WordPress to release 5.0, with its Gutenberg editor, this week
But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full...