Martech: Content
The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.
Resources and guides for content marketers:
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC...
A guide to visual storytelling
In the first part of a two-part story, we look at the importance of visual story-telling in challenging...
How e-books can provide actionable value to B2B buyers
People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing...
How Equinox pivoted from clubs to content
Using collaboration service Airtable, the in-person fitness brand rapidly re-thought its digital...
More on what it means to tell a story: Monday’s daily brief
Plus what Gartner means by "ETA" and news from Verizon...
Let pictures tell your story
Tell the right story, and the customer will see themselves in your...
For data storytelling, start with the story
Actionable insights into putting data-based narratives...
MarTech is hiring an editor to join the team
We’re specifically looking for an experienced journalist with either past experience on the beat or a deep curiosity for covering this...
Your website doesn’t need to cater to everybody — and that’s OK
When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the...
How a podcast can add value to your marketing
If you're betting big on webinars or podcasts, make sure you can add value...
Please don’t fill new channels with bad creative
TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and...
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question...
Getting off on the right foot with DAM
Taking the first steps to kick off, or refine, your digital asset management...
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for...
The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for...
Sitecore announces headless CMS offering
Experience Edge offers hybrid headless...
MarTech Live Replay: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts...
Beyond the relaunch: Evolve your web strategy toward regular iteration
Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web...
Connected TV strategies to capture New Year’s resolution shoppers
The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected...
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some...