Martech: Content
The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.
Resources and guides for content marketers:
ABM goes mainstream: What have we learned and what’s next?
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals....
How to advertise to an audience with an 8-second attention span
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention...
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement...
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Automattic CEO Matt Mullenweg said the acquisition is the largest deal ever made by his company -- both in price and head count....
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to...
Back to basics: Repurposing your content across social channels
Creating content that works on multiple social channels is key to maximizing its full marketing potential. Here's...
Improve ABM performance by moving beyond your basic persona frameworks
It's time to think seriously about proactively adding prospective personas and then updating these with real people you're interacting...
B2B Site Search: Giving Customers What They Need, When They Want It
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information....
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug...
How to develop the content your target audience actually wants
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
TINT introduces solution to quickly build UGC-driven web experiences
The new Experience Builder is a no-coding-required platform for developing web pages centered on user generated...
8 free keyword research tools for SEO (that beat their paid alternatives)
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and...
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals...
10 steps to ABM success (hint: it’s not complicated)
Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM...
Canva urges users to change passwords following data breach affecting up to 139 million users
Graphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised...
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more...
WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors
Version 5.2 of Wordpress' Jaco platform includes new website health check features, PHP error protection, new dashboard icons and...
Contextual audience targeting: Pivot your audience strategy from cookies to content
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve...