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Martech: Content

Channel: Martech: Content

The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.

Resources and guides for content marketers:

  • Why you need content and martech to work together
  • What is OTT programming and why does it matter?
  • What is machine learning and why should marketers care?

Getting off on the right foot with DAM

Taking the first steps to kick off, or refine, your digital asset management...

Kim Davis | Dec 28, 2020 at 12:13 pm ET

Will COVID vaccine rollout bring back in-person conferences?

With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for...

Henry Powderly | Dec 15, 2020 at 2:53 pm ET

The importance of governance for digital asset management

A taxonomy, and governance to ensure its proper use, are foundational for...

Kim Davis | Dec 10, 2020 at 10:14 am ET

 

Sitecore announces headless CMS offering

Experience Edge offers hybrid headless...

Kim Davis | Dec 9, 2020 at 12:08 pm ET

MarTech Live Replay: How DAM fits into marketing operations and the martech stack

Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts...

Kathy Bushman | Nov 24, 2020 at 10:34 am ET

Beyond the relaunch: Evolve your web strategy toward regular iteration

Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web...

Sponsored Content: Pantheon | Nov 23, 2020 at 7:30 am ET

Connected TV strategies to capture New Year’s resolution shoppers

The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected...

Sponsored Content: SteelHouse | Nov 9, 2020 at 7:30 am ET

Yelp introduces new ‘business accused of racist behavior’ consumer alert

Well-intentioned initiative might be problematic in some...

Greg Sterling | Oct 12, 2020 at 10:29 am ET

Marketers hopeful for late 2021 in-person conferences

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events...

Henry Powderly | Sep 29, 2020 at 11:23 am ET

What Digital Asset Management is and why marketers should care

How enterprises are using DAMs in 2020 and why COVID is increasing adoption....

Pamela Parker | Sep 25, 2020 at 3:47 pm ET

How to bring more value to your email marketing

Adding value to email marketing will be extremely important in outreach to Generation Z....

Rodric Bradford | Sep 25, 2020 at 9:51 am ET

Making the most of small-screen content for big engagement impact

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...

Sponsored Content: Cloudinary | Sep 24, 2020 at 7:30 am ET

What we think we’ve learned about networking for virtual events

Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual...

Chris Elwell | Aug 21, 2020 at 8:38 am ET

10 tactics to improve your email marketing campaigns

From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...

Rodric Bradford | Aug 20, 2020 at 10:49 am ET

How the Washington Post’s digital platform has evolved into a DX machine

What started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built...

Rodric Bradford | Aug 19, 2020 at 10:32 am ET

Perfect Sense rebrands as Brightspot

After 12 years, the company adopts the name of its...

Kim Davis | Aug 19, 2020 at 9:11 am ET

Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics

To many this was another example of Google abusing its power. Except it wasn't, court...

Greg Sterling | Aug 12, 2020 at 11:19 am ET

Back to school with Adobe

Adobe is putting its digital muscle behind distance learning for teachers and...

Rodric Bradford | Aug 4, 2020 at 12:01 pm ET

Selecting the right digital platform for a virtual event

The decision-making process behind...

Rodric Bradford | Aug 3, 2020 at 1:00 pm ET

Release Notes: Braze boosts orchestration and personalization

Braze seeks to boost empathetic engagement through increased...

Kim Davis | Jul 24, 2020 at 7:00 am ET
  • Previous Articles »
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