Martech: Content
The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.
Resources and guides for content marketers:
What we think we’ve learned about networking for virtual events
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual...
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...
How the Washington Post’s digital platform has evolved into a DX machine
What started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built...
Perfect Sense rebrands as Brightspot
After 12 years, the company adopts the name of its...
Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
To many this was another example of Google abusing its power. Except it wasn't, court...
Back to school with Adobe
Adobe is putting its digital muscle behind distance learning for teachers and...
Selecting the right digital platform for a virtual event
The decision-making process behind...
Release Notes: Braze boosts orchestration and personalization
Braze seeks to boost empathetic engagement through increased...
Upleveling your digital asset management strategy for the modern workforce
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between...
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple...
Replay: BuzzFeed SEO lead talks the future of AMP
Here is what publishers need to consider before Google lifts the AMP restriction on the Top Stories...
Setting up your content syndication program for success
Everything you need to plan, manage and measure content syndication programs and efforts, directly from real-world...
Why an agile approach to digital experience is a must
Waterfall is dead. Experts say nimble approach to creating web, content experience is the only...
What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...
Has your opinion about attending conferences changed? Take our survey
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better...
Why brands should consider audio marketing as consumers settle into life at home
With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with...
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...
Pro Tip: How brands can enter TikTok with a viral challenge
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...
Authentic communication is more important than ever in the age of coronavirus
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...