Martech: Content
The latest content management product news, platform updates and technology announcements from content promotion tool, plus insights on content marketing strategies from expert marketers.
Resources and guides for content marketers:
How a podcast can add value to your marketing
If you're betting big on webinars or podcasts, make sure you can add value...
Please don’t fill new channels with bad creative
TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and...
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question...
Getting off on the right foot with DAM
Taking the first steps to kick off, or refine, your digital asset management...
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for...
The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for...
Sitecore announces headless CMS offering
Experience Edge offers hybrid headless...
MarTech Live Replay: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts...
Beyond the relaunch: Evolve your web strategy toward regular iteration
Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web...
Connected TV strategies to capture New Year’s resolution shoppers
The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected...
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some...
Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events...
What Digital Asset Management is and why marketers should care
How enterprises are using DAMs in 2020 and why COVID is increasing adoption....
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z....
Making the most of small-screen content for big engagement impact
They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...
What we think we’ve learned about networking for virtual events
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual...
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your...
How the Washington Post’s digital platform has evolved into a DX machine
What started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built...
Perfect Sense rebrands as Brightspot
After 12 years, the company adopts the name of its...
Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
To many this was another example of Google abusing its power. Except it wasn't, court...