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Martech: Content

Selecting the right digital platform for a virtual event

The decision-making process behind...

Rodric Bradford | Aug 3, 2020 at 1:00 pm ET

Release Notes: Braze boosts orchestration and personalization

Braze seeks to boost empathetic engagement through increased...

Kim Davis | Jul 24, 2020 at 7:00 am ET

Upleveling your digital asset management strategy for the modern workforce

The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...

Sponsored Content: Cloudinary | Jul 16, 2020 at 7:30 am ET

 

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between...

Pamela Parker | Jun 30, 2020 at 1:59 pm ET

Clean and fast content unleashes marketing’s potential

Stepping up to the challenge of delivering ever-changing content across multiple...

Rodric Bradford | Jun 29, 2020 at 3:52 pm ET

Replay: BuzzFeed SEO lead talks the future of AMP

Here is what publishers need to consider before Google lifts the AMP restriction on the Top Stories...

George Nguyen | Jun 23, 2020 at 12:06 pm ET

Setting up your content syndication program for success

Everything you need to plan, manage and measure content syndication programs and efforts, directly from real-world...

Digital Marketing Depot | Jun 23, 2020 at 12:00 pm ET

Why an agile approach to digital experience is a must

Waterfall is dead. Experts say nimble approach to creating web, content experience is the only...

Rodric Bradford | Jun 18, 2020 at 2:46 pm ET

What’s Digital Asset Management and why are marketers adopting the technology?

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...

Pamela Parker | Jun 15, 2020 at 1:09 pm ET

Has your opinion about attending conferences changed? Take our survey

We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better...

Henry Powderly | May 29, 2020 at 11:47 am ET

Why brands should consider audio marketing as consumers settle into life at home

With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with...

Natalee Geldert | May 19, 2020 at 12:23 pm ET

Marketing’s new challenge: Moving to the next normal

You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...

Ryan Phelan | May 18, 2020 at 10:07 am ET

Pro Tip: How brands can enter TikTok with a viral challenge

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and...

Evan Horowitz | May 13, 2020 at 7:54 am ET

Authentic communication is more important than ever in the age of coronavirus

Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...

Len Shneyder | May 12, 2020 at 10:12 am ET

Pro Tip: How brands can enter TikTok with brand channels

A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate...

Evan Horowitz | May 4, 2020 at 11:53 am ET

Soapbox: Enjoy the attention glut while it lasts

Working from home has been a boon to the attention economy, but understand that it will not...

Chris Elwell | May 1, 2020 at 2:34 pm ET

Authenticity is now more important than ever during the coronavirus

Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...

Ryan Phelan | Mar 17, 2020 at 2:52 pm ET

Is your martech stack missing an enterprise SEO platform?

Here are a few questions companies should ask themselves before exploring a...

Pamela Parker | Mar 16, 2020 at 1:51 pm ET

B2B buyers consume an average of 13 content pieces before deciding on a vendor

A mix of first and third party content is required to seal the deal....

Greg Sterling | Feb 14, 2020 at 4:54 pm ET

GoDaddy buys content creation app Over, plans to integrate features into its product suite

Small businesses use Over to easily create digital...

Amy Gesenhues | Jan 30, 2020 at 12:59 pm ET
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