Martech: Content
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
In largely symbolic vote, Senate rebukes FCC’s net neutrality rollback
The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections. ...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Best practices for optimizing media-rich webpage speed
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice...
Content nurturing for ABM: Moving from theory to practice
It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into...
Fake videos could threaten what is left of reality
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may...
Gartner offers first Magic Quadrant for Content Marketing tools
The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for...
Taboola launches Apple News-like service for Android
The new service is initially offered at an OS level for ZTE devices in four...
Meet Suzy: the new crowd intelligence platform with the cute name
The technology platform gives marketers a way to crowdsource from a pool of more than a million respondents almost...
Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home
They include good morning, bedtime and commuting to or from work....
The rise of voice technologies means new opportunities for podcasting
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators....
Ninth Circuit deals setback to ISPs hoping to fully exploit Net Neutrality repeal
Appeals court affirms that the FTC has the authority to police "unfair and deceptive" practices by ISPs and carriers....
Net Neutrality repeal set for April 23 unless litigation or state action stops it
There are efforts in Congress, the states and the courts to stop the repeal....
Instapage launches first landing page platform with AMP
The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by...
Personalization & machine learning in 2018: From comms to content
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their...
FCC repeals net neutrality by party line vote
FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules....
FCC Net Neutrality repeal defies public support, legal battle looms ahead
Critics of the impending repeal point to Portugal's bundling and tiered internet pricing as an example of what the US market will likely look...
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...
How marketers are wrestling with virtual reality’s adoption issue
VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be...
Here’s how Marketo sees its new ContentAI
VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific...