Martech: Content
How marketers are wrestling with virtual reality’s adoption issue
VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be...
Here’s how Marketo sees its new ContentAI
VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific...
Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...
Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Vimeo CEO Anjali Sud says live-streaming has been the top request from the site's creator...
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or...
Smartling now offers predictive score on translation quality
The New York City-based company says this is the first forward-looking quality...
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
Are neural networks the next marketing creatives?
Researchers at the UK’s University of Warwick have trained the system to recognize which urban or rural scenes are the most...
Bynder announces free version of its Digital Asset Management (DAM) software
Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium...
Navigating the programmatic turn in content distribution
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety,...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
Infographic: The 2017 Periodic Table of SEO Success Factors
Mobile, direct answers & site speed factors gain greater...
Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that...
WP Engine launches Content Performance analytics tool
Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and...
NetLine brings company-targeting to its self-service content marketing portal
Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific...
Revcontent takes first step in its new ‘Truth Initiative’
The content recommendation service says this initiates a new effort to better filter out fake content and fake news...
Yandex opens its content recommendations platform to all publishers
Media companies, content creators will have access to push material directly into the Yandex Zen recommendations...
Taboola’s grid of recommended stories is now an infinite, scrolling feed
By adopting a card-based feed of content, ads and video, Taboola is looking to revolutionize its real estate and increase flexibility for...
Scaling your content without draining your budget
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to...
