Martech: Content
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless...
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Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of...
How dopamine fuels the golden rule of content marketing
We can leverage the brain's reward system to engage consumers with value-based...
Creativity and innovation should fuel technology choices
Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to...
Apester’s Story Strip lets brands, publishers embed Story-like content on their websites
TV Insider, an early user of the format, reported a 44% lift in content...
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...
Grammarly gets $90 million boost to put toward technology, product development
The company plans to focus on enterprise and employ AI to develop more sophisticated solutions like its tone...
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw...
Are these 5 content marketing myths holding you back?
Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success....
Vista Equity Partners acquires Acquia for $1 billion
The private equity firm is known for buying undervalued tech companies, centralizing operations and selling for a...
WeWork looking to sell or spin out acquisitions, including SEO firm Conductor
A Conductor deal has been in process "for awhile," says...
Once you’ve defined your ideal customer, it’s buyer activity that matters most
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences...
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital...
Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on...
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Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...
ABM goes mainstream: What have we learned and what’s next?
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals....
How to advertise to an audience with an 8-second attention span
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention...