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MarTech Landscape: What is video marketing software?
Video is the current darling of digital marketing -- with more than 400 hours of video uploaded to YouTube every minute. Learn how to navigate a...
NewsWhip opens up its history to show the social lives of stories
The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating...
MindMeld Conversational AI Playbook helps developers build their own Alexa in 10 steps
CEO Tim Tuttle argues that companies should develop their own virtual assistants....
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes...
WordPress ‘strongly encourages’ users to upgrade to version 4.7.2
Latest security release fixes three recently-reported...
Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint
AMP content is now becoming available for devices with slower connections or through links on any mobile website, email or...
New simple website creation tool appears in Google My Business
The site builder is presented under the websites tab in GMB and is partly pre-populated, with customization...
Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’
The acquisition of the personalization/optimization service is intended to help publishers segment their sites for types of users, as e-commerce...
Google launching free mobile site creation tool for Indian small businesses
The company has offered similar services for US small business owners in the past....
SweetIQ ‘Next Gen Listings Network’ emphasizes selective syndication and offline actions in local SEO offering
The company is also promoting regular content updates for description fields as part of its approach for enterprise...
MarTech Landscape: What are those DAM systems?
They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics and other...
WordPress 4.7 is out, targets new businesses with easier website creation
Latest version of the No. 1 CMS simplifies the website creation process for new business owners and includes the new Twenty Seventeen default...
Can tech conquer fake news?
Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is...
[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
In this week's episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at...
Content-specific chat prompts: Unlocking the power of conversation
Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations,...
Facebook’s humanless sifting of trending news suggests some AI needs supervision
As AI suits up for self-driving marketing platforms, the Facebook experience may outline some...
The future of email marketing is already here
The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the...
Reactful offers web optimization platform to stimulate visitors’ behavior
New solution allows marketers to quickly select a goal and a reaction in order to encourage, for instance, a visitor to fill out a...
Akamai: When creating responsive sites for mobile, consider dynamic image optimization
The content delivery network points out that marketers need to keep image performance in mind for...
WordPress releases 4.6, with faster theme & plugin management
Latest CMS update now available for download or updating via WordPress...
