Martech: Content
Skyword merges with TrackMaven to create a content marketing platform with more insights
Now, the companies say, marketers can understand the competitive positioning of the content they’re...
AR breaks out of the app and onto the mobile browser
8th Wall Web allows brands to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a...
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into...
The year that changed martech forever
Contributor Noah Brier explains how to avoid the next big roadblock in content marketing....
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Vivoom turns user-generated content into user-created ads
The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s video....
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
In largely symbolic vote, Senate rebukes FCC’s net neutrality rollback
The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections. ...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Best practices for optimizing media-rich webpage speed
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice...
Content nurturing for ABM: Moving from theory to practice
It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into...
Fake videos could threaten what is left of reality
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may...
Gartner offers first Magic Quadrant for Content Marketing tools
The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for...
Taboola launches Apple News-like service for Android
The new service is initially offered at an OS level for ZTE devices in four...
Meet Suzy: the new crowd intelligence platform with the cute name
The technology platform gives marketers a way to crowdsource from a pool of more than a million respondents almost...
Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home
They include good morning, bedtime and commuting to or from work....
The rise of voice technologies means new opportunities for podcasting
Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators....
Ninth Circuit deals setback to ISPs hoping to fully exploit Net Neutrality repeal
Appeals court affirms that the FTC has the authority to police "unfair and deceptive" practices by ISPs and carriers....
Net Neutrality repeal set for April 23 unless litigation or state action stops it
There are efforts in Congress, the states and the courts to stop the repeal....