Martech: Content
Personalization & machine learning in 2018: From comms to content
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their...
FCC repeals net neutrality by party line vote
FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules....
FCC Net Neutrality repeal defies public support, legal battle looms ahead
Critics of the impending repeal point to Portugal's bundling and tiered internet pricing as an example of what the US market will likely look...
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really...
How marketers are wrestling with virtual reality’s adoption issue
VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be...
Here’s how Marketo sees its new ContentAI
VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific...
Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...
Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Vimeo CEO Anjali Sud says live-streaming has been the top request from the site's creator...
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or...
Smartling now offers predictive score on translation quality
The New York City-based company says this is the first forward-looking quality...
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
Are neural networks the next marketing creatives?
Researchers at the UK’s University of Warwick have trained the system to recognize which urban or rural scenes are the most...
Bynder announces free version of its Digital Asset Management (DAM) software
Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium...
Navigating the programmatic turn in content distribution
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety,...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
Infographic: The 2017 Periodic Table of SEO Success Factors
Mobile, direct answers & site speed factors gain greater...
Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that...
WP Engine launches Content Performance analytics tool
Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and...
NetLine brings company-targeting to its self-service content marketing portal
Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific...
