Martech: Content
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Once you’ve defined your ideal customer, it’s buyer activity that matters most
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences...
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital...
Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on...
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Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...
ABM goes mainstream: What have we learned and what’s next?
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals....
How to advertise to an audience with an 8-second attention span
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention...
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn's Audience Engagement...
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Automattic CEO Matt Mullenweg said the acquisition is the largest deal ever made by his company -- both in price and head count....
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to...
Back to basics: Repurposing your content across social channels
Creating content that works on multiple social channels is key to maximizing its full marketing potential. Here's...
Improve ABM performance by moving beyond your basic persona frameworks
It's time to think seriously about proactively adding prospective personas and then updating these with real people you're interacting...
B2B Site Search: Giving Customers What They Need, When They Want It
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information....
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug...
How to develop the content your target audience actually wants
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
TINT introduces solution to quickly build UGC-driven web experiences
The new Experience Builder is a no-coding-required platform for developing web pages centered on user generated...
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your...
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals...
10 steps to ABM success (hint: it’s not complicated)
Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM...