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Martech: Content

Episerver boosts dynamic content personalization with Idio acquisition

Idio builds on Episerver's predictive analytics capabilities for content...

Amy Gesenhues | Nov 20, 2019 at 2:56 pm ET

Salesforce launches hybrid Content Management System built to integrate with other platforms

Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless...

Amy Gesenhues | Nov 7, 2019 at 2:20 pm ET

It’s time to change your content marketing workflow

Enroll in the recently launched free academy....

Sponsored Content: Planable | Nov 6, 2019 at 7:30 am ET

 

Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration

The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...

Taylor Peterson | Nov 5, 2019 at 3:12 pm ET

Parse.ly looks to solve content marketing attribution challenges

A conversions report details which content converts the most users, which content contributes to the most conversions and the types of...

Jennifer Cannon | Oct 28, 2019 at 4:20 pm ET

How dopamine fuels the golden rule of content marketing

We can leverage the brain's reward system to engage consumers with value-based...

Jade Bunke | Oct 25, 2019 at 1:46 pm ET

Creativity and innovation should fuel technology choices

Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to...

Allen Martinez | Oct 24, 2019 at 11:40 am ET

Apester’s Story Strip lets brands, publishers embed Story-like content on their websites

TV Insider, an early user of the format, reported a 44% lift in content...

Amy Gesenhues | Oct 16, 2019 at 1:36 pm ET

Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration

The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...

Amy Gesenhues | Oct 11, 2019 at 4:51 pm ET

Grammarly gets $90 million boost to put toward technology, product development

The company plans to focus on enterprise and employ AI to develop more sophisticated solutions like its tone...

Amy Gesenhues | Oct 10, 2019 at 2:51 pm ET

Getting the big picture for the future of email

The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw...

Ryan Phelan | Oct 8, 2019 at 9:48 am ET

Are these 5 content marketing myths holding you back?

Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success....

John Marcinuk | Oct 3, 2019 at 1:32 pm ET

Vista Equity Partners acquires Acquia for $1 billion

The private equity firm is known for buying undervalued tech companies, centralizing operations and selling for a...

Jennifer Cannon | Sep 30, 2019 at 12:09 pm ET

WeWork looking to sell or spin out acquisitions, including SEO firm Conductor

A Conductor deal has been in process "for awhile," says...

Greg Sterling | Sep 26, 2019 at 12:12 pm ET

Once you’ve defined your ideal customer, it’s buyer activity that matters most

By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences...

John Steinert | Sep 26, 2019 at 8:05 am ET

Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook

In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital...

Adam Berkowitz | Sep 19, 2019 at 12:44 pm ET

Yoast 12.1 adds custom favicons to the mobile snippet preview

Also introduces more schema filters and matches Google’s search font size on...

George Nguyen | Sep 17, 2019 at 10:52 am ET

We need your help

Take the MarTech Today reader...

MarTech Today | Aug 21, 2019 at 1:00 pm ET

Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration

An Adobe survey found better communication with other teams improves content marketing...

Jennifer Cannon | Aug 20, 2019 at 2:35 pm ET

ABM goes mainstream: What have we learned and what’s next?

Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals....

Scott Vaughan | Aug 19, 2019 at 8:05 am ET
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