Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
Finding synergy between talent & technology in the martech machine age
What can artificial intelligence bring to your marketing organization, and how can you best utilize this increasingly ubiquitous technology?...
The MarTech Minute: Sitecore adds new CMO, Miller Heiman unveils analytics platform & more
The martech week in review: News and announcements in marketing technology this week that you might have...
OneTrust releases first free assessment tool for the new California privacy law
The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance...
Rent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses...
Report: Companies increase martech spend but struggle to keep up with the speed of its growth
Though companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy pace....
Advanced TV: The final piece of the programmatic puzzle
As brands and agencies evolve their corporate structure to adapt to developments in martech, contributor Chuck Moran argues they must factor...
The MarTech Minute: Infutor unveils new digital ID product, NetBase releases new analytics solution & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have...
Struggling with ABM? 7 practical ways to create value now
Getting started with ABM isn't as difficult as it seems. Contributor John Steinert lists ways you can jump-start the transition from traditional...
How focusing on brand value creates revenue growth
Marketers often find themselves torn between meeting short-term sales goals and fostering long-term value. Contributor Scott Vaughan explains...
The MarTech Minute: WFA finalizes global charter, Tru Optik launches new TV measurement solution & more
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires
The martech week in review: News and announcements in marketing technology this week that you might have...
Is your customer the unifying thread? How to do martech right
How you approach martech is highly dependent on the thread that's unifying all of your decision-making. Contributor Debbie Qaqish explains how...
Security breaches, no longer aberrations, need their own customer journeys
Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their...
The MarTech Minute: Toluna rebrands, Tealium updates its interface & several acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
B2B marketers: Are you a marketing technology ‘investor’ or a ‘buyer?’
Your approach to adopting and integrating martech is a key factor in determining its likelihood of success. Contributor Scott Vaughan explains....
Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety
The move shows there's significant value to tools and services that protect brands' programmatic...
The MarTech Minute: Dianomi launches automated ads, Clinch teams with Tapad & former Shazam exec joins Adspace
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Sprint launches innovation center, Accenture rolls out new features & a slew of executive hires
The martech week in review: News and announcements in marketing technology this week that you might have...
Marketing technology optimization is an evolution, not a revolution
It can be tempting to jump in with both feet when you're adopting new marketing technologies. But contributor Mary Wallace advises a gradual...
3 management models that help streamline today’s martech operations
Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation....
