Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
Take the Martech Replacement Survey
A lot has changed over the last year, but how has that affected the martech...
When technology for marketing isn’t martech: Wednesday’s daily brief
Plus being agile with your data...
Martech, by any other name: Thursday’s daily brief
Plus tips on effective...
It doesn’t have to be martech to be in a martech stack
Asking what is and isn't martech leads to complex...
Form your agile marketing teams around the customer
How work gets delivered by different agile teams...
A quick look at the MarTech keynotes: Wednesday’s daily brief
Plus, Anyword's performance-tracked...
No code tools are transforming marketers into makers
How no code tools are a perfect fit for our digital working...
Finding positive energy for business transformation
If you distill most approaches to their essence, they boil down to those two things: communication and...
If marketers use it, yes, it’s martech
As long as they bring vision, commitment and orchestration to the tool...
Effective agile leadership: Friday’s daily brief
Plus a question about sales ops, and news from Shopify and...
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile...
4 disruptive, uncomfortable, yet inevitable martech trends
From CRM shifts to a database-less future for marketing automation, there could be some major changes...
When martech isn’t martech
If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the...
What is marketing ops?
We know it when we see it, but can we define...
Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business...
Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier
How to avoid over-specialization and the bottle-necks it...
Virtual events platform Hopin acquires Streamyard
Expect consolidation in the virtual event space in...
How marketing ops can survive and thrive in M&A
Merging teams and systems following a merger or acquisition can be an opportunity rather than a...
Are best practices useful or lazy?
Adopting best practices seems like a no-brainer. But here are some things to consider along the...
Widespread Slack outage reported
Slack is down just as the remote work year kicks off for many. (back up for many by 1pm...