Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and...
MarTech Minute: Criteo’s Retail Media ad platform, Agilify Training’s virtual Scrum Master course
A quick round up of the latest marketing technology news and...
How to overcome the many tech battles MOPs teams face daily
From security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their...
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive...
The cost of a bad lead
Many marketers and senior leaders are unaware of the hidden costs and negative impact bad leads have on their business and revenue-generation...
How to Build a Digital Foundation to Transform Your Customer Experience
Within the current environment, organizations must establish a digital foundation to quickly pivot when...
Before you rip and replace another martech tool, it may be time to build a roadmap
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech...
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?...
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind....
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions...
MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen
A quick round up of the latest marketing technology news and...
What to Expect When Migrating Marketing Automation Platforms
Don’t let FUD keep you chained to a marketing automation platform that’s no longer a...
Not just martech: Vendors go all-in on professional services to speed digital transformation
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only...
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know your thoughts on attending live person events through the end of this...
Shopify, Yelp launch post-COVID omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline...
MarTech Minute: Shopify releases new POS features geared toward SMBs
A quick round up of the latest marketing technology news and...
Soapbox: Customer-centricity in the new normal
All our underlying assumptions about what makes consumers tick need to be...
Project management tools take center stage as distributed marketers crave ‘single source of truth’
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms...
MarTech Minute: Vision Critical’s new customer insights app, LOGIQ releases Kubernetes solution
A quick round up of the latest marketing technology news and...
How a corporate giant can work like a small start-up with agile marketing
An agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and...