Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business...
Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier
How to avoid over-specialization and the bottle-necks it...
Virtual events platform Hopin acquires Streamyard
Expect consolidation in the virtual event space in...
How marketing ops can survive and thrive in M&A
Merging teams and systems following a merger or acquisition can be an opportunity rather than a...
Are best practices useful or lazy?
Adopting best practices seems like a no-brainer. But here are some things to consider along the...
Widespread Slack outage reported
Slack is down just as the remote work year kicks off for many. (back up for many by 1pm...
2020 – The year we unlearned everything we learned
Five facts to bear in mind as we prepare for the New...
Using martech role types to build and maintain teams
Scott Brinker's role categorization can aid team building and...
CabinetM launches LibraryM, a martech resource
The martech management platform adds an information and research...
Reasons why not to buy a shiny new thing
Before you take the plunge, really think about if you can actually enable the new tech to its full...
Why Predictability is More Important than Speed in Agile Marketing
For newer agile marketing teams, it's not all about racing to the finish...
The future of cybersecurity: What marketers must know
Veteran security experts weigh in to discuss what awaits on the horizon and which security risks marketers should pay attention to the most....
Understanding data flow is key to uncovering leaks and distortions in your martech stack
In order for the four types of practitioners to work well together, they all need to understand how data enters the stack and where it...
Trying to market during this uncertain holiday season? Stay focused on the job in front of you
What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay...
Is your transformation strategy really a strategy?
As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance...
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are...
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not...
A fresh look at the tech review space
The importance of peer review at G2, SoftwareReviews and...
Replay: Experts make case for the importance of marketing operations
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the...
How changes in logistics and the supply chain will impact customer experience
Global upheavals in the supply chain have implications for brands and...