Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
The MarTech Minute: Upgrades for Demandbase, Optimizely; TAG’s call for standards; new acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
Protect Your Brand: The best defense is a good offense
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search...
The MarTech Minute: NewCred’s new Idea Lab, Viant unveils B2B solution & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech
Agencies are shifting from traditional AOR relationships with a substantial retainer to 'much more project work, much more bespoke...
HubSpot goes offline just hours after announcing upgrades to its enterprise suite
The company issued a mea culpa, blaming the outage on a bug in the confirmation code that's now been...
Aetna’s Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other
A good 'marriage' requires an understanding of how each team can benefit from the partnership. ...
How to build and budget your 2019 customer-centric MO playbook
As you pivot your organization to become more customer-centric, the changes will likely have a significant impact on your budgetary needs....
Martech continues its explosive growth, but are we facing an overload?
No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that's right...
The MarTech Minute: Bynder unveils analytics tool, Causal IQ spins out on its own & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Managing the stack: Analytics, data management and the new era of marketing
Analytics tools aren't just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the...
The MarTech Minute: Dstillery names new CEO, Drawbridge & LiveRamp team up & more
The martech week in review: News and announcements in marketing technology this week that you might have...
8 ways to leverage GDPR for your agency
The General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing...
The MarTech Minute: AdSwerve buys Analytics Pros, Shipworks integrates with Overstock.com & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign...
AI and IA: How artificially intelligent automation is driving scalable marketing
What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's...
The MarTech Minute: Tapad integrates with Adobe, Versium partners with LiveRamp & lots of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have...
Salesforce promotes COO Keith Block to co-chief executive
The former Oracle executive will share leadership with chairman and co-founder Marc...
Is your organization ready for a dedicated MO function?
Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains...
5,000+ Martech Tools: What’s a marketer to do?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching, and multichannel campaign...
The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have...
