Martech: Management

Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.

Helpful martech management resources and guides:

• Guide to understanding the marketing technology landscape
• Why you need a marketing technology strategy
• Questions to ask about your biggest marketing technology challenges
• How to ensure your marketing tech investments address business needs