Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
4 steps to modernize your workflows for today’s marketing
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of...
Digital transformation fueled Salesforce’s record quarter
Marketing cloud, commerce solutions grew 33% in first quarter of its fiscal year 2020 while service cloud surpassed $1 billion for the first...
A marketer’s guide to the California Consumer Privacy Act
Marketers should focus on the toughest privacy frameworks and try to work toward multi-jurisdictional compliance to demonstrate goodwill toward...
Here’s how to stand out in a crowded streaming service market
Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory....
From martech silos to an omnichannel stack
Here are three key technology buyer considerations when making the transition to a true omnichannel...
Marketing operations as the agent of change
Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with...
4 Steps to Operationalize Modern Marketing Work
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of...
Reimagining classic ad campaigns for a multi-screen world
Here are a few best practices using well-known commercials from the past to illustrate the new demands on...
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and...
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for...
How to align e-commerce teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
5G won’t solve ad-supported video’s playback issues
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their...
Be prepared for broader tracking prevention adoption to shake up adtech
Once Apple’s ITP model is adopted more broadly across the web’s leading browsers and publishers, it will change everything. We are going to...
Privacy, a year later: How the GDPR has affected AI-powered marketing
GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and...
Here’s why you need to make sure your email design is mobile-first
Brands can now design emails to more easily create a uniform brand experience across platforms and...
Here’s how you build creative video experiences for a multi-screen world
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple...
MarTech Overtime: How B2B marketers can reach buying committees at their target accounts
ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer...
Stackie Award winner ESRI’s martech slide ‘spread like wildfire’ across the company
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has...
How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first...
Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing
Brands need to start developing voice strategies that will provide value to target patients’ everyday lives and turn into trusted...