Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
The MarTech Minute: Centro integrates with Tapad, Madison Logic partners with Marketo & more
The martech week in review: News and announcements in marketing technology this week that you might have...
Becoming customer-centric: A tale of a NextGen MO organization
Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next...
The MarTech Minute: Moat chosen as LinkedIn video viewability partner, Oracle adds new integrations & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Barometric rolls out new measurement solutions, Bynder integrates with Hootsuite & more
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Ex-Microsoft exec is new CMO at Sprinklr, Oracle acquires Grapeshot and more
The martech week in review: News and announcements in marketing technology this week that you might have...
Can you afford not to empower your team to build their personal brand?
Contributor Mary Wallace describes the elements you should put in place to help your employees become your company's most effective...
How to build a fearless marketing team
As a CMO or marketing leader, you can't go it alone. Contributor Matt Zilli explains the characteristics you should seek out when building a...
At the MarTech Conference, City National Bank draws a roadmap for creating a MarTech Office
After skills and tech assessments, a reorganization, new purposes and an adoption of agile development, the California-based bank has set up its...
Speakers at MarTech pull back the curtain on artificial intelligence
Marketers shouldn't look for random reasons to use AI, but instead, consider it a tool to solve specific...
Managing martech relationships: Partnerships and agility in marketing
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships...
2018 Stackie Award winners: The most impactful martech stacks this year
Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech...
Becoming customer-centric: A tale of a changing MO organization
Contributor Debbie Qaqish describes the structure of a marketing operations group that's increasing in sophistication....
The MarTech Minute: AdTheorent spins out Barometic as separate business, Shopin partners with TRAUB and more
The martech week in review: News and announcements in marketing technology this week that you might have...
The MarTech Minute: Ex-Tapad CRO moves to Aki, Ogury acquires mediation solution and Demandbase analytic functionality
The martech week in review: News and announcements in marketing technology this week that you might have...
Sendwithus launches GDPR-compliant, cloud-based email CMS
Dyspatch was made specifically to help enterprises manage their transactional emails on a large...
The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
The martech week in review: News and announcements in marketing technology this week that you might have...
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core...
The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more
The martech week in review: News and announcements in marketing technology this week that you might have...
MarTech salary survey results — See how yours compares
MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing...
For all the procrastinators, here’s some GDPR triage
If you’ve been slow to comply with the EU’s personal data requirements -- or if you don’t know where to begin -- here are a few...
