Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
Brand safety: Balancing risk and opportunity for your organization
Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business'...
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
Twilio study finds consumers prefer email and text when communicating with brands
An overwhelming majority of consumers report that they are annoyed by the current communications they receive from...
Is it time to add a Journey Manager to your customer experience team?
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve...
Personalization gains wide adoption, but marketers can do better [Report]
While the right tools may be in place, marketers' use of individual data sources for personalization is...
Back to Basics: Personalization only adds value if you do it right
While personalization can be tremendously valuable, it has to be relevant in your user’s...
Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
Is your organization struggling to deliver a fluid customer journey? You're not...
Implementing agile marketing experiments lead to leadership buy-in
Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how...
Wrike joins Adobe partner program Marketo Launchpoint
The partnership is expected to improve marketing campaign workflows and project management...
Is it wise to rob CX to pay for growth?
The lack of attention to user needs will eventually manifest as a bottom-up revolt and when those users become decision-makers, it will...
The MarTech Minute: Salesforce AppExchange launches suite of partner-built solutions, Software AG releases new Marketo Engage Connector
The marketing technology week in review: A round up of news and announcements you may have...
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing...
Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for...
Soapbox: Are we falling in love with technology or building what SMBs need?
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small...
Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive...
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email...
MarTech Overtime: Building a new martech team from scratch
Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP...
Pro Tip: Every new project starts with breaking down silos
Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive...
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity...
The MarTech Minute: Adobe extends support to mid-market and SMBs, Microsoft acquires Mover
The marketing technology week in review: A round up of news and announcements you may have...