Martech: Management
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Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
The MarTech Minute: Ex-Tapad CRO moves to Aki, Ogury acquires mediation solution and Demandbase analytic functionality
The martech week in review: News and announcements in marketing technology this week that you might have...
Sendwithus launches GDPR-compliant, cloud-based email CMS
Dyspatch was made specifically to help enterprises manage their transactional emails on a large...
The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
The martech week in review: News and announcements in marketing technology this week that you might have...
Everything old is new again: How some traditional brands have used martech to support growth
The key to a successful transformation proves to be a focus on core...
The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more
The martech week in review: News and announcements in marketing technology this week that you might have...
MarTech salary survey results — See how yours compares
MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing...
For all the procrastinators, here’s some GDPR triage
If you’ve been slow to comply with the EU’s personal data requirements -- or if you don’t know where to begin -- here are a few...
The MarTech Minute: Thunderhead launches new tool, Snowflake partners with Segment and more
The martech week in review: News and announcements in marketing technology this week that you might have...
Overcoming marketing’s 5 deadly fears
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt...
Aprimo adds collaborative idea creation to its suite of marketing planning tools
The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset creation and other...
The 5 big disruptions to marketing in 2018
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation....
What does artificial intelligence mean for marketing agencies?
It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella...
The MarTech Minute: Outbrain partners with MapR, Tapjoy launches studio and a lot of exec moves
The MarTech week in review: News and announcements in marketing technology this week that you might have...
You vs. data: Where people fit in modern retail marketing strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and...
The martech salary survey is now available
Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior...
CMOs: Look to musicians for advice on a martech stack that performs
Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original 'stack' users....
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have...
Solix survey supplies more evidence of GDPR unreadiness
Two-thirds of responding IT pros didn’t even know if personal data could be purged entirely from their...
The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more
The martech week in review: News and announcements in marketing technology this week that you might have...
ABM is a team sport: 5 steps to ensuring players work together
Contributor Peter Isaacson outlines concrete steps marketing leaders should take to ensure their Account-Based Marketing initiatives achieve...
