Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
How changes in logistics and the supply chain will impact customer experience
Global upheavals in the supply chain have implications for brands and...
Next on MarTech Live: Experts Discuss the Various Roles of Marketing Operations
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the...
Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home...
Content marketing platform NewsCred rebrands as Welcome
Launches new marketing management...
What your CMO needs to hear about agile marketing
Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it...
5 trends in martech for the decade ahead
Chief Martec Scott Brinker's keynote at MarTech took a look into the...
A closer look at Martech role types and T/I-shaped individuals
There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make...
Replay: How experts manage marketing automation within their martech stacks
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall...
MarTech next week: a personal choice
With so many sessions next week, here's a plan to navigate through those three...
Weaving processes together: Pega’s outlook
From engaging under-served customers, to emphasizing ethical AI, center-out architectures, and addressing the distributed work...
It’s not just tech: Organization design is at the heart of digital transformation
Successful transformation starts with recognizing that technology, however amazing, is fungible. It’s everything else in your organization...
Stop forcing your B2B marketing org structure on your buyer’s journey
Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and...
Predictions for holiday 2020 V400.0? Be ready for anything
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get...
3 ways to make your agility during the pandemic a foundational tool for the longterm
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just...
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us...
Watch the replay: Innovating your martech stack
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change....
How attitudes to purchasing martech may be changing
Scott Brinker and Kim Davis discuss martech...
Martech stack documentation is vital, here are some tips to do it right
By maintaining documentation, important details are shared more easily and less likely to fall through the...
How to improve workflow with Kanban
Empowering teams to analyze their current work can uncover bottlenecks that help everyone work more efficiently to complete...
4 Ways to Get Started with Agile Marketing
Join us on August 19th and learn how to increase the productivity and adaptability of your team by using Agile principles....