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Martech: Management

Channel: Martech: Management

Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.

Helpful martech management resources and guides:

  • Guide to understanding the marketing technology landscape
  • Why you need a marketing technology strategy
  • Questions to ask about your biggest marketing technology challenges
  • How to ensure your marketing tech investments address business needs

Take the Martech Replacement Survey

A lot has changed over the last year, but how has that affected the martech...

Kim Davis | Apr 1, 2021 at 10:20 am ET

When technology for marketing isn’t martech: Wednesday’s daily brief

Plus being agile with your data...

Kim Davis | Mar 31, 2021 at 10:36 am ET

Martech, by any other name: Thursday’s daily brief

Plus tips on effective...

Kathy Bushman | Mar 25, 2021 at 10:51 am ET

 

It doesn’t have to be martech to be in a martech stack

Asking what is and isn't martech leads to complex...

Steve Petersen | Mar 24, 2021 at 9:48 am ET

Form your agile marketing teams around the customer

How work gets delivered by different agile teams...

Stacey Ackerman | Mar 17, 2021 at 3:17 pm ET

A quick look at the MarTech keynotes: Wednesday’s daily brief

Plus, Anyword's performance-tracked...

Chris Wood | Mar 17, 2021 at 10:14 am ET

No code tools are transforming marketers into makers

How no code tools are a perfect fit for our digital working...

Kim Davis | Mar 16, 2021 at 5:30 pm ET

Finding positive energy for business transformation

If you distill most approaches to their essence, they boil down to those two things: communication and...

Mark Berns | Mar 4, 2021 at 9:00 am ET

If marketers use it, yes, it’s martech

As long as they bring vision, commitment and orchestration to the tool...

Steve Petersen | Feb 22, 2021 at 1:07 pm ET

Effective agile leadership: Friday’s daily brief

Plus a question about sales ops, and news from Shopify and...

Kim Davis | Feb 19, 2021 at 10:23 am ET

How to Lead People Effectively on Agile Marketing Teams

Actionable advice on how to get the best out of your agile...

Stacey Ackerman | Feb 18, 2021 at 7:15 am ET

4 disruptive, uncomfortable, yet inevitable martech trends

From CRM shifts to a database-less future for marketing automation, there could be some major changes...

Darrell Alfonso | Feb 11, 2021 at 9:29 am ET

When martech isn’t martech

If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the...

Kim Davis | Jan 26, 2021 at 11:46 am ET

What is marketing ops?

We know it when we see it, but can we define...

Steve Petersen | Jan 25, 2021 at 11:12 am ET

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business...

Ryan Phelan | Jan 21, 2021 at 10:12 am ET

Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier

How to avoid over-specialization and the bottle-necks it...

Stacey Ackerman | Jan 13, 2021 at 11:15 am ET

Virtual events platform Hopin acquires Streamyard

Expect consolidation in the virtual event space in...

Kim Davis | Jan 11, 2021 at 1:00 pm ET

How marketing ops can survive and thrive in M&A

Merging teams and systems following a merger or acquisition can be an opportunity rather than a...

Chris Wood | Jan 11, 2021 at 9:47 am ET

Are best practices useful or lazy?

Adopting best practices seems like a no-brainer. But here are some things to consider along the...

Steve Petersen | Jan 5, 2021 at 11:45 am ET

Widespread Slack outage reported

Slack is down just as the remote work year kicks off for many. (back up for many by 1pm...

Kim Davis | Jan 4, 2021 at 11:49 am ET
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