Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
4 Ways to Get Started with Agile Marketing
Join us on August 19th and learn how to increase the productivity and adaptability of your team by using Agile principles....
Business stress is no excuse to spam
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been...
5 questions: Forecast 2021
Take our quick...
Taking the ‘stuff’ out of credential stuffing
Marketers can help secure accounts with multi-factor authentication because it's likely attackers will turn it on and make it harder to recover...
Third Door Media welcomes Kim Davis, Rodric Bradford to MarTech Today editorial team
These seasoned storytellers will cover how marketing technology is changing what it means to be a...
How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a...
Rethinking progressive profiling to find out what’s happening with your customers now
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this...
Interactive martech supergraphics have arrived
Thanks to Frans Riemersma of...
Upleveling your digital asset management strategy for the modern workforce
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...
Agile estimation techniques help marketers manage workload
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable...
Martech practitioners must leverage interdepartmental interactions
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to...
How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies
Get best practices for organizing digital assets to address today’s demands, and better position your organization for the...
B2B marketers are all-in on ABM: Here’s what they need
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools....
Despite budget cuts, CMOs still bullish on marketing automation investments
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight...
MarTech Minute: AppsFlyer partners with Facebook, Acast opens up ad marketplace
A quick round up of the latest marketing technology news and...
How to choose the right agile marketing framework
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead....
To be more agile, it’s time MOPs teams get comfortable saying ‘No’
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project...
Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and...
MarTech Minute: Criteo’s Retail Media ad platform, Agilify Training’s virtual Scrum Master course
A quick round up of the latest marketing technology news and...
How to overcome the many tech battles MOPs teams face daily
From security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their...