Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
Marketers are taking greater ownership over CX initiatives: Survey
Gartner discovered many CX responsibilities have shifted from IT, customer service and operation teams to marketing departments in the last two...
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort...
The MarTech Minute: ZoomInfo’s new B2B apps, funding news from AI startups and marketers on the move
The marketing technology week in review: A round up of news and announcements you may have...
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to...
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
We need you … to help us crowdsource the martech landscape supergraphic
We're opening it up to the whole martech community to add, edit or delete companies from the...
The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO
The martech week in review: News and announcements in marketing technology this week that you might have...
Why focusing on martech is too myopic
While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer...
Here’s how we prepare for a new decade of marketing innovation
We should not be afraid to take a bolder approach with personalization if we're proactive in creating high standards with our customer's data...
Soapbox: AI will help marketers focus on being human again
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and...
3 questions to ask before committing to martech certifications and enablement programs
With a wide variety of martech learning paths and professional certifications to choose from, these key questions will help marketers find the...
The 2020 Martech Career Study: Please tell us more about your work
We're conducting a survey to get more insight on the roles shaping our...
The evolution of the marketing technologist: How martech roles have changed during the last 5 years
In 2014, MarTech Conference Chair Scott Brinker defined the primary marketing technologist roles. Today we're looking at how those roles -- and...
Broaden your marketing skills to succeed as an agile marketer
To be a good agile marketer, get yourself comfortable with the...
Adobe moves its Experience Manager service to the cloud
By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across...
The Martech Minute: Pause Ads from Xandr, Sisense funding news and Amobee’s new CEO
The martech week in review: News and announcements in marketing technology this week that you might have...
Conductor launches SEO services marketplace for Searchlight users
Marketers can request analyses, content briefs and more directly through the...
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise...
Soapbox: Does gamification have a place in your organization?
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified...
Collaboration solution from Qualtrics puts customer service employees at the center of customer experience
The tool seeks to drive cross-functional collaboration by collecting and analyzing customer-facing employee...