Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
The MarTech Minute: Litmus introduces a refresh, Altify acquired for $84 million
The marketing technology week in review: A round up of news and announcements you may have...
You need to optimize your organization for SEO success–learn how (and why)!
Join Jessica Bowman for this live webinar on Tuesday, October 23 at 1:00 PM ET (10:00...
Constant Contact launches new integrated tools designed to connect SMBs with customers
The platform announced new, integrated capabilities, including social media, ad management, SEO and...
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing...
MQLs: What are they good for?
We need to change how we measure results - like marketing qualified leads - and focus on aligning our metrics to...
The key to sustaining brand relevance? Continuous transformation
A brand's long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust...
Why marketers should stop avoiding privacy issues
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for...
Is your social media policy agile?
It's time we revisit our policies and take into account the risk of not being there for our customers on social...
Automated marketing technology opportunities: Enhancing human opportunity
We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best...
MarTech Overtime: Why partnerships matter in securing your martech stack
Senior marketing manager Jorge Garcia shares advice from MarTech East on security reviews and how marketing and IT teams can work...
The MarTech Minute: Qualtrics launches CoreXM, Liiv buys Telmar and Gartner’s CMO Spend Survey
The marketing technology week in review: A round up of news and announcements you may have...
Lean not mean: A user-first framework for surveillance marketing
During MarTech East, Duane Schulz outlined the need to reconcile the demands of commerce with privacy pressures and how lean surveillance...
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a...
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a...
Sustainable digital marketing in today’s privacy-conscious world
MarTech Overtime: Digital policy expert Kristina Podnar answers questions on the details of digital privacy marketing practices from MarTech...
Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital...
Anand Thaker on what’s next for martech in 2020
Here are three key themes from MarTech East that will transform...
Twilio SendGrid rolls out email validation API
Real-time API uses machine learning trained on SendGrid's data set to detect invalid email...
Pro Tip: Partnerships are critical in securing your martech stack
It’s past time to solidify the partnership with IT and security in your...
The MarTech Minute: HubSpot Video released in templates, funding news
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...