Martech: Management
Looking for the latest advice, news, guidance and thought leadership about martech as it relates to the management of people, projects and platforms? You’ll find it below in this section of MarTech Today.
Helpful martech management resources and guides:
The MarTech Minute: Former inMobi exec joins Motive, AgilOne’s new machine learning framework, more
The martech week in review: News and announcements in marketing technology this week that you might have...
New report: B2B digital transformation is more focused on customers than on efficiency
A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer...
How are marketers using IoT in 2019?
Tell us your IoT plans in our short poll; we'll share the answers in a future...
Campaign Monitor acquires enterprise marketing technology solutions Sailthru, Liveclicker
Campaign Monitor is one of five email marketing brands that are part of the CM Group which includes Delivra, Emma and now Sailthru and...
Gartner: What the post-disruptive marketing landscape will look like
The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale...
Marketers react to Gartner finding: Martech spending now exceeds staff costs
A recent report by the research firm indicates that a corner may have been turned for marketing...
The MarTech Minute: Data Decisions gains speed, in-flight optimization from IRI, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Help us anonymously benchmark marketing operations and technology salaries
Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary...
The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Lead the pivot to customer centricity
If a company is going to stay competitive, they must go where the customer goes and create a B2C experience for a B2B...
5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise...
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions....
The MarTech Minute: Stirista, Ad Theorent unveil new ad solutions, several exec moves, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Why first party data should be your first priority
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to...
Bridging the gap between IT and marketing to improve martech collaborations
While marketing and IT will always have team-specific objectives, both care about maximizing martech...
The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15,...
Budget allocation question: Is there such a thing as too much martech?
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to...
How likely is your sales team to recommend you to a friend or colleague?
If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value...
The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more
The martech week in review: News and announcements in marketing technology this week that you might have...