Martech: Marketing
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Reach the managed inbox with a proactive approach to email deliverability
Optimizing for the managed inbox requires more than 'checking the box' on deliverability...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for...
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google...
New study from Pega shows consumers don’t trust artificial intelligence
The recently published report points to the lack of empathy exhibited by AI as driving force behind...
IAB releases Augmented Reality for Marketing playbook
The newly published resource provides a framework for brands, agencies considering...
Google’s Smart Bidding – it’s even more about the data
Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product...
Low-code blockchain platform announced at Salesforce TrailheaDX 2019
The solution simplifies development with an interface built for...
What’s a CDP? Does your company need one?
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution —...
Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
The top 4 digital challenges facing consumer brands – and how to solve them
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered...
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...
Mailchimp set to launch full-service marketing platform
The application has plans to evolve into more than just an email...
Identity Resolution: Secrets to Success– there’s still time to register!
Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of...
Identity Resolution: Secrets to Success
Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of...
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
Screening the screenless: Marketing’s next frontier
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant...
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations...
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...