Martech: Marketing
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...
The benefits of using call analytics
For marketers, inbound callers are proving to be highly engaged with brands, and convert more quickly than consumers that do not use the phone...
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
7 New Trends for Better Email and Mobile Marketing
Join us on Thursday, October 24, at 1:00 PM ET (10:00 AM) for this live...
What you missed at MarTech: The Truth About Personalization
Using a CDP to personalize marketing on the channels that really...
Oracle Eloqua adds automated ABM capabilities with Metadata integration
Metadata's platform automates the execution and optimization of B2B lead generation advertising...
Email marketing: Understanding the elements of Permission
These four elements are key to the Periodic Table of Email Optimization and Deliverability -- and to your success as an email...
Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its...
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Join us on Tuesday, October 8, at 1:00 PM ET (10:00...
4 ways to stand out in a crowded martech landscape
Live Webinar: Thursday, October 3, at 1:00 PM ET (10:00...
Creating an omnichannel experience for B2C brands
Your company, and the right technology, can create a seamless omnichannel experience that looks like it cost a billion...
Call Tracking Demystified: Uncovering new opportunities for digital marketers
Live Webinar: Thursday, September 19, at 1:00 PM ET (10:00...
Introducing the Periodic Table of Email Optimization and Deliverability
Download our essential guide to getting your message through to the...
McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience
McDonald's second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular...
Search Marketing Benchmark Report for SaaS
How do your results compare to industry...
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no...
Testing your email marketing to improve your deliverability
Marketers have more control over email optimization and deliverability than they may...
Learn everything you need to know about Product Experience Management
Centralize your data. Engage customers. Boost efficiency. Speed...
7 rules of deliverability to set you up for the holiday season
There are fundamentals that will help you achieve credibility and consistent deliverability but it requires a long-term strategy. There are no...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...