Martech: Marketing
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In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Computer Vision Test: Amazon v. Google v. IBM v. Microsoft v. Pinterest
A comparison of major tech companies’ computer vision technologies based on the labels they affixed to 10...
4 reasons the Demand Unit Waterfall is perfect for ABM
Columnist Peter Isaacson takes a close look at SiriusDecisions' revised framework and explains why it's a huge leap forward for Account-Based...
Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person...
Report: 14 marketing automation vendors profiled — updated for 2017
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for...
Tobii Pro now invisibly tracks users’ eyes in VR
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention...
Everyone says they offer AI. Here’s how to assess those claims.
It seems that every tool and platform is adding artificial intelligence. Here's a guide for marketers who want to kick the...
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and...
Using email to curate one-to-one relationships with customers
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver...
Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare. ...
Pew Report: The Internet of Things could drive people away from connectivity
With Elon University, the Pew Research Center asked 1,200 experts to envision whether the good outweighs the bad for the...
Blueshift’s AI helps platform focus on individuals and continuous journeys
The personalization platform is employing its AI to better respond to specific customers and would-be...
The next tech innovation to help marketers engage live audiences: Voice
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer's best friend, helping to target consumers as...
Not your father’s billboards: Interactive out-of-home is coming of age
Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and...
Beyond the martech stack: It takes an orchestra to solve the customer experience
The vision of a customer-focused single entity is becoming the Holy Grail for...
The marketing career advice that no one gave me
According to contributor Travis Caldwell, there are some things you just have to learn the hard way: If you're not moving up, you're moving...
Diving into the new SiriusDecisions Demand Unit Waterfall
Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is...
The silent revolution of search
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of...
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
In this week's episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on...
Amazon says push notifications are coming soon to Alexa-enabled devices
The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all...
Google Actions are now available to smartphone app developers
The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to...
