Martech: Marketing
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
How USA Today uses AR to promote a podcast series
“The City” series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D...
We’re hiring: Help digital marketers advance their thought leadership
Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands...
With Marketo mega-deal, Adobe’s reach just got a whole lot wider
At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and...
Adobe to acquire Marketo for $4.75 billion
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...
Guide to the top marketing automation platforms
Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the...
Enterprise AI with the CIO and CMO: Better together benefits
Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work...
Security firm shows how a second-hand Amazon Echo can become a spy
Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found....
Shopify now lets stores create AR experiences for iOS 12
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a...
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to...
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of...
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...
With Adobe possibly eyeing Marketo, what would that mega-merger mean?
According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. to extend its marketing automation offerings....
5 ways B2B marketing leaders can overcome the talent shortage
Building a competitive, top-notch marketing organization requires having a consistent and talented staff in place. Here's how and why you need...
Gartner’s Andrew Frank: Third-party validation of brands, content is coming
Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of...
Despite buzz, only one-third of B2B businesses are committed to an ABM strategy
A Dun & Bradstreet report shows that a majority of B2B companies aren't confident in the quality of the data they need to drive an ABM...
Shared learning from the martech OASIS companies — Investment, innovation and integration
Here's a look at 'OASIS' vendors Oracle, Adobe, Salesforce, IBM and SAP and the trends they are setting in data quality and integration to...
5 steps to building a winning tech project proposal
Being successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for...
In-depth ABM: What it means to get inside of opportunity and why it’s important
The rise of account-based marketing has spurred a shift in how marketers think about accounts. How to develop this more nuanced and effective...
HubSpot adds on-board video capability with Vidyard integration
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot...
Lithium and Spredfast merge into a social management/customer care platform
The companies said that each boosted the other’s weak...
