Martech: Analytics & Data
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant....
What the big mobile app players will be doing (more of) in 2019
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more...
Compare 22 top customer data platform vendors
Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party...
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...
Optimizely lets marketers create ideas and access experiment data through new Slack integration
The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily...
Marketers can now employ Watson in any cloud or location
IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own...
Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers are anticipating new creative formats, better location-based targeting and better access to quality...
Get more from your customer data with marketing automation
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....
How could Facebook’s use of blockchain affect marketing and advertising?
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared...
New survey: Consumers are texting to businesses that aren’t set up to respond
The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent...
What impact will 5G have on marketing and advertising?
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and...
Here’s why marketers should care about Microsoft’s Cortana
With Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and...
Webinar: 3 Types of Silos Killing Your Marketing Team
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so...
Why subscription and consumption services need a different kind of marketing
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing...
The New 5Ps of Marketing
Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than...
New survey finds cable cord-cutting is popular across the US
For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
The digital natives are restless
Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their...
CDP Optimove adds ability to test campaign strategies
Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against...