Martech: Marketing
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Step up your multichannel marketing game
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain...
Another survey shows brand trust affects purchase decisions
The online survey is yet another indicator that consumer trust of brands affects the bottom...
Don’t forget to take the Digital Work Crisis survey!
Are you overwhelmed with technologies and automated processes that were designed to make your digital work life *easier* – but don’t? Do...
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data...
Learn how to engage with customers using AI
You know your customers, right? Sure. You’ve got loads of data to prove it, and that’s a key part of creating great customer experiences....
Will Google+ be the final push Congress needs to pass restrictions on data use?
Federal privacy legislation is becoming an inevitability. Here's how things are developing....
National Cinemedia offers first in-theater AR game for a movie
Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s...
Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable
The non-partisan organization is testing some new tactics this year to reach some of the most connected people on...
Marketers must capitalize on the new wave of email innovation
Discover which companies are pushing the virtual envelope in the email marketing...
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from...
Is there a place for CRMs in a CDP world?
Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer...
Oracle launches a ‘CDP-plus’ for its clouds
Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the...
Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
The matchmaking is based on social posts by brand advocates and by the athletes...
How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more...
It’s time to change up your martech stack graphic
Marketing technologists: Let's leave slick logo-studded slides behind and show we're serious about business....
Autopilot debuts real-time collaborative customer journey map
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Braze launches an app ecosystem with more than 45 integrations
Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
