Martech: Marketing
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Webinar: Emerging Elements for Email Marketing in 2020
Join us as we dive into five emerging elements that will change email marketing as we know...
Build Brand Humanity by mastering empathy at scale
More human communication leads to demonstrably better business results. Join us for this live webinar to learn...
Brightcove launches all-in-one video campaign app
Brightcove Campaign integrates with a number of marketing automation...
Mailchimp claims over 60% share of email industry in latest report
The company reports that customers sent nearly 350 billion emails in...
Up your email marketing game in 2020
Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm EST....
Lead nurturing trends: Benchmarks for agencies
Overcome new challenges to lead nurturing success and improve the performance of client marketing...
7 steps to improve the User Experience (UX) on your website or app
Stop reacting to ad hoc UX issues. Start scoring and improving experiences for substantial long-term gains....
Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted...
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart...
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
Canva to launch video editing capabilities in 2020
The company plans to release an easy-to-use video editing tool in the same style as its photo...
The Fantastic 5: Emerging strategies to drive conversions & growth
Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live...
Neuroscience and beauty: How to create an immediate connection with your audience
The brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first...
Use AI to connect the online-to-offline buying experience
There's still time to register! Join us for this live webinar and learn how to make your search, social and display ad campaigns more...
AWS makes it easier to add machine learning prediction models to your martech tools, dashboards
No need to write complicated code to apply predictions to your CRM lead scoring models, for...
Preparing college students for the marketing profession takes commitment and planning
Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from...
Acast Open launches to give brands an on-ramp to podcasting
The company is offering three different subscription levels, including a free "Starter"...
LivePerson adds social and email to its conversational platform
EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user...
6sense and Drift partner to enhance ABM processes, help users identify high-value prospects
Joint customers will be able to integrate 6sense account insights with Drift's personalized conversation capabilities for improve account-based...