Martech: Marketing
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Don’t limit yourself to your obvious competitors when conducting a competitive analysis
Organizations need to monitor competitors in their industry but beyond it as...
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product...
Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical...
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live...
How to Deliver Effective ABM Using Pre-targeting & AI
Join us on Thursday, November 7 at 1:00 PM ET (10:00 AM) for this live...
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early...
MessageGears rolls out AMP for Email support
AMP can enable interactive, dynamic content in Gmail...
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign...
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...
The benefits of using call analytics
For marketers, inbound callers are proving to be highly engaged with brands, and convert more quickly than consumers that do not use the phone...
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
7 New Trends for Better Email and Mobile Marketing
Join us on Thursday, October 24, at 1:00 PM ET (10:00 AM) for this live...
What you missed at MarTech: The Truth About Personalization
Using a CDP to personalize marketing on the channels that really...
Oracle Eloqua adds automated ABM capabilities with Metadata integration
Metadata's platform automates the execution and optimization of B2B lead generation advertising...
Email marketing: Understanding the elements of Permission
These four elements are key to the Periodic Table of Email Optimization and Deliverability -- and to your success as an email...
Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its...
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Join us on Tuesday, October 8, at 1:00 PM ET (10:00...
4 ways to stand out in a crowded martech landscape
Live Webinar: Thursday, October 3, at 1:00 PM ET (10:00...
Creating an omnichannel experience for B2C brands
Your company, and the right technology, can create a seamless omnichannel experience that looks like it cost a billion...
Call Tracking Demystified: Uncovering new opportunities for digital marketers
Live Webinar: Thursday, September 19, at 1:00 PM ET (10:00...