Martech: Marketing
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Oracle Responsys launches first SMS aggregator marketplace
Now, marketers can select from hundreds of aggregators, covering every territory....
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000...
TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
The key motivator is not the fear of fines or lawsuits, but meeting customer...
Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company...
Voice user interfaces will work together with graphical user interfaces
So say two design experts in the emerging field of VUI design and...
Neura and In Loco are launching new efforts to tap the real world for targeting
These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond...
Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today
Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility...
Forrester issues first Wave report on Experience Optimization
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation...
Squadhelp adds AI to help invent successful brand names
With AI, the Chicago-based platform is adding visual search, performance tracking and name generation to its crowd-sourced naming...
AT&T buys ad exchange AppNexus
Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising...
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
The new features are designed to give marketers finer tools for following customers, directing ads or assigning...
How to create, operationalize and maintain a target account list
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you...
Mobile marketer Leanplum buys Connecto’s conversational marketing
The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships...
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from...
Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
The platform is one of the first to actually deploy reward tokens for stimulating brand...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
Evrythng launches a blockchain-utilizing orchestration hub for consumer products
The hub is designed to support tracking of product origins, unique product identities and user...
MarTech Landscape: What is a consent management platform (CMP)?
The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent...
NYIAX partners for the first outside instance of its patent-pending asset exchange
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of...
