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Martech: Marketing

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Channel: Martech: Marketing

In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.

Adobe Target testing tool gets improved personalization capabilities, reports

The company is adding a new "weighted relevance" algorithm for recommendations, enhancing its Personalization Insights reports, and...

Amy Gesenhues | Feb 20, 2019 at 9:00 am ET

Thursday webinar–‘Get More From Your Customer Data With Open Marketing Cloud’

With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....

Digital Marketing Depot | Feb 19, 2019 at 3:57 pm ET

Personalizing customer experiences at scale

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...

Sponsored Content: IBM Watson Marketing | Feb 19, 2019 at 7:30 am ET

Report: Apple buys voice tech platform PullString

The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant....

Barry Levine | Feb 18, 2019 at 5:09 pm ET

What the big mobile app players will be doing (more of) in 2019

As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more...

Vikas Gulati | Feb 18, 2019 at 11:01 am ET

Compare 22 top customer data platform vendors

Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party...

Digital Marketing Depot | Feb 15, 2019 at 2:59 pm ET

Lucidity’s new report shows a successful field test for blockchain-based ad optimization

The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...

Barry Levine | Feb 15, 2019 at 11:38 am ET

Optimizely lets marketers create ideas and access experiment data through new Slack integration

The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily...

Barry Levine | Feb 14, 2019 at 1:39 pm ET

Marketers can now employ Watson in any cloud or location

IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own...

Barry Levine | Feb 12, 2019 at 4:30 pm ET

Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality...

Barry Levine | Feb 8, 2019 at 3:38 pm ET

Get more from your customer data with marketing automation

With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....

Digital Marketing Depot | Feb 7, 2019 at 4:00 pm ET

How could Facebook’s use of blockchain affect marketing and advertising?

The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared...

Barry Levine | Feb 7, 2019 at 2:08 pm ET

New survey: Consumers are texting to businesses that aren’t set up to respond

The report, by texting solution provider Zipwhip, surveyed consumers and businesses about their attitudes toward this 25-year-old, omnipresent...

Barry Levine | Feb 7, 2019 at 9:15 am ET

What impact will 5G have on marketing and advertising?

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and...

Barry Levine | Feb 6, 2019 at 1:06 pm ET

Here’s why marketers should care about Microsoft’s Cortana

With Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and...

Adam Dorfman | Feb 6, 2019 at 8:10 am ET

Webinar: 3 Types of Silos Killing Your Marketing Team

Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so...

Digital Marketing Depot | Feb 5, 2019 at 1:14 pm ET

Why subscription and consumption services need a different kind of marketing

SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing...

Barry Levine | Feb 4, 2019 at 4:40 pm ET

The New 5Ps of Marketing

Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than...

Digital Marketing Depot | Jan 31, 2019 at 2:19 pm ET

New survey finds cable cord-cutting is popular across the US

For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and...

Barry Levine | Jan 29, 2019 at 1:51 pm ET

Riding the wave of AI: Is your marketing campaign as smart as it can be?

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...

Sponsored Content: IBM Watson Marketing | Jan 29, 2019 at 7:30 am ET
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