Martech: Analytics & Data
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Why DX is about much more than football for the Minnesota Vikings
The Minnesota Vikings ehanced DX embraces social change as well as football....
This week in martech
News from Hubb, IAS, inboxAds, Agility CMS, and...
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations....
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing...
Women in tech report continuing discrimination and harassment
Women of color face more...
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy....
8 Major Google Ranking Factors — SEO Guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...
How the pandemic has affected martech decisions
While some companies grind to a halt, others found new need for technology to support a work-from-home marketing...
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st...
This week in martech
News from OneCause, SureDone and...
How brands can leverage video from engagement to conversion
Learn how to implement video strategies that drive consumer action across...
Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy
Email marketing remains one of the most important marketing channels for both B2B and...
MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile...
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing...
Virtual Events Part 3: Choosing the right martech
All-in-one platform or build-your-own stack? You have to choose. Here's how to get...
Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are...
Why ‘modelers,’ the data experts in marketing technology, are so needed now
It's in how they think compared to other roles in the marketing team that makes them incredibly...
Learn from expert marketers at MarTech… for free!
Don’t miss this opportunity to connect with marketing experts, leading solution providers, and the MarTech...
This week in martech
News from AudioMob, Urrgent, Impact, Crunchbase and Digital...
Watch the replay: MarTech Live kicks off first season with focus on how marketing technologists work
On Wednesday, August 26 we kicked off the season with perhaps the most influential marketing technologist in the space, Scott Brinker. Sign up...