Martech: Marketing
Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Tech companies organize two efforts to support personal data management — both called Open GDPR
Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data...
Adobe gets more serious about voice interaction with purchase of Sayspring
The one-year-old startup offers a tool that non-technical users can use to create voice-based...
Here are some more misconceptions about GDPR
There’s certainly no shortage of them for the upcoming General Data Protection...
An expert on loyalty programs has a warning for blockchain startups
If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the...
Here’s why 6sense bought ZenIQ
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other...
Solving for cross-device complexity with multi-touch attribution
Multi-touch attribution isn't new, but technological advances have brought it within reach and made it more important than ever, says...
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for...
Grabbr employs blockchain tech to lock-record its social sharing
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical...
A panda named Genius joins this world to boost a new IMAX movie
The animated character is available via a free interactive AR app that allows users to converse by selecting questions or...
Where software innovation is needed today: Martech
While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to...
Oracle adds clouds for analytics, segmentation and loyalty
The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing...
How Salesforce and Demandbase are handling GDPR for B2B
Salesforce is embracing it across its platform, while Demandbase is focusing on compliance for EU...
How the acceleration of AI will drive digital transformation: Automation and personalization
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization....
Decibel launches a Score for digital experience
The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential...
Adobe rains down announcements for its Experience Cloud
At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI...
Parsons Lab launches an online platform to generate GDPR legal docs
The Utah-based subsidiary of a law firm says this is the first tool to automatically generate a complete set of policies and compliance...
Lowest rates for SMX Advanced expire Saturday
If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine...
Helpshift unveils AI designed for customer service
Its new SensAI is designed for messaging-based customer...
#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work...
BIMI launches to add trusted logos to emails
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email...
