Martech: Marketing
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In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
The 3 undisputed truths about lead nurturing
Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead...
Scott Brinker: How the martech landscape fits together
In this “post-platform era,” he says, organizations need to catch up....
Time: Marketers’ most precious resource & ways to maximize it
As marketers' jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and...
Taykey unveils free version of its real-time audience data tool for interest targeting
As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of...
Don’t worry, marketers. Robots won’t replace you… yet.
Robots aren't taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human...
Performance Horizon can now predict campaign results for its affiliates & partners
UK-based firm says this machine learning-based capability is the first for this kind of...
Why the marketing campaign is dead and what should replace it
It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead...
Dun & Bradstreet is testing blockchain as a way to securely distribute its content
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers...
3 strategies for keeping your marketing job in the age of AI
Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill -- at least not for...
Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your...
LinkedIn adds analytics, audience management & media buying solutions to its partner program
API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn...
Affiliate is more than a platform
Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to...
Will autonomous vehicles provide the next screens for publishers and advertisers?
New Forrester report suggests self-driving vehicles could become a new universe of moving living...
Engagio CEO: The one-to-one relationship is the key driver behind marketing’s evolution
Jon Miller, who also co-founded Marketo, thinks customer data/campaign orchestration tools are coalescing, while interaction ones keep...
Facebook’s newly purchased Ozlo may have jobs beyond Messenger
In addition to assisting/replacing the M project, Ozlo could help weed out fake news and colonize a variety of...
Zeta follows Boomtrain acquisition with AppNexus integration
The new alliance will result in AppNexus’ ad management platform becoming a ‘native application’ in...
A way to think about modern CRM
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has...
Navigating the disruptive world of martech
Unless you’ve been living under a rock, you know that marketing isn’t what it used to be – even a year ago. As technology evolves a...
Adobe updates Target with Sensei-powered enhancements
The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing...
Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine...
