Martech: Marketing
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Don’t miss this live Q&A with Scott Brinker! Get your martech questions answered.
Join us on Thursday, August 15, at 1:00 PM ET (10:00 AM...
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is...
Vimeo Enterprise brings live, on-demand video communications to large-scale businesses
The new offering is a separate membership from Vimeo's current pricing plans with costs dependent on a company's size and...
In a summer lull with your email marketing?
Now is the time to check your program metrics and get your holiday planning on...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you....
The Martech Minute: Sitecore’s new content marketing solution, Salesforce expands footprint into China
The martech week in review: News and announcements in marketing technology this week that you might have...
Google joins BIMI initiative to combat email fraud
Google joins a growing list of email technology companies working on Brand Indicators for Messaging...
Martech is Marketing: A Live Q&A with Scott Brinker
Live Webinar: Thursday, August 15, at 1:00 PM ET (10:00 AM...
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual...
Martech is marketing
Marketing in today's landscape isn't possible without...
The MarTech Minute: Watson spinoff gets a new name, Gartner’s predictions for AI
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our...
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with...
3 things every CMO should know about the creative production process
The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia,...
Marketing salary survey 2019: A global snapshot
Our global salary trends serve as a benchmark to inform the marketing ecosystem on an international...
Episerver unveils digital marketplace for verified apps
The new marketplace tests and verifies compatibility with all applications before releasing in the...
Reach the managed inbox with a proactive approach to email deliverability
Optimizing for the managed inbox requires more than 'checking the box' on deliverability...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for...
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google...
New study from Pega shows consumers don’t trust artificial intelligence
The recently published report points to the lack of empathy exhibited by AI as driving force behind...