Martech: Analytics & Data
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
What Stackie winner Airstream learned from communing with its stack
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations...
The retailers and brands delivering first-rate mobile AR experiences
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully...
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right...
Content alone is not going to win the streaming war. Here’s why
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers...
In the battle for mobile engagement, branded apps hold untapped value
To effectively market in a mobile world, brands need to think of their apps as mobile video...
Integrate sets sights on event leads with $34M purchase of Akkroo
The app-based platform that captures leads during in-person events and delivers them straight to the sales team....
IBM to sell Watson Marketing, commerce solutions to Centerbridge Partners
The private equity firm plans to launch a new company that will deliver a comprehensive portfolio of solutions for marketers and...
WhatsApp Business App rolling out to iOS globally
The solution for businesses to communicate with WhatsApp users is now available on Android and iOS....
Adobe’s content-aware video masking is about to make post-production a whole lot more efficient
A wide range of video-focused performance updates are available in the Adobe Creative Cloud’s latest update, including an innovative...
Unstoppable trends every B2B marketer must embrace to drive growth
The ability to measure areas of investment will help us be smarter...
3 key components of mobile audience marketing
The most successful companies use location-based analytics to inform their sales pitches and presentations before the campaign even...
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users
Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the...
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
What martech challenges are keeping you up at night?
We're asking you to help us compile marketer's pain points into the mother of all...
New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across...
WW employs Alexa, Google Home to help customers stick with their diet plans
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
Persado shares word-choice lessons from its AI-authoring platform
A new white paper from the company codifies some of its most effective approaches for three industries, across six...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Increase conversions with intelligent site search
Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily...
SurveyMonkey buys Usabilla
Acquisition will add website-based feedback collection to the company’s Voice-of-Customer...