Martech: Marketing
In-depth coverage of the latest marketing technology news and expert insights on marketing automation platforms, marketing intelligence and marketing clouds.
Jivox adds visual journey maps, site content to its resume
Marketers can use the tools to coordinate site and email messages around ad...
HubSpot: We’re now focusing on being a platform vendor
Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX...
LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
Maven can make recommendations for chatbots -- from LivePerson or other platforms -- to take over conversations, based on customer intent in a...
Why virtual assistants are not ‘one size fits all’
It’s important to pay close attention to customer feedback and continuously incorporate it into your virtual assistant strategies. Here are...
Marketo announces new entry-level certification for marketers
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...
How to choose a customer data platform
70% of IT executives say data technology contributes to revenue growth. Data-driven businesses experience 30% more growth per year than other...
Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in...
How to make a blended ABM approach a reality
Here are some practical tips to help marketers confidently transition to the right blended ABM...
For many marketers, platform integration is a ‘must have’ for new tools
What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce,...
Forrester decides to buy SiriusDecisions
This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the...
Foldable screens: No big deal for marketers or potential game changer?
Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for...
5 essential strategies B2B marketers must master in 2019
With a solid foundation, the innovative strategies, tactics, programs and tech we deploy will be more...
Virgin Holidays powers travel recommendations with social posts
Marketers have yet another reason to promote and track their offerings on social...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...
Janrain launches its new Identity Central solution
The identity management provider says this new version of its platform is the first one supporting the new OpenID protocol that is fully...
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Adobe suite, cloud software among choice deals we found for...
Use predictive personalization to drive increased conversion rates
Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences....
No Credit: How advertisers miss 18% of conversions
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person...
Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their...
Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
Using spherical photos from any supported source, the sites convert them to a single file format and user...