Martech: Marketing
This week in martech
News from Reputation.com, Channable, Selligent, ActionIQ and Dynamic...
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the...
How to start strong in a new marketing position
Advice on how to start a new marketing job on the right...
What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success....
A guide to marketing ops organization structures
Evaluate your current structure to ensure efficiency....
How Barnes & Noble is coping with COVID
The bookseller has boosted its BOPIS and curbside pick-up...
How Cuisinart cooked up a new e-commerce website
How Cuisinart rapdily re-purposed their e-commerce...
This week in martech
News from MarketHire, Narrative, 6sense and...
How marketers can stay centered around consumers
There are plenty of opportunities today to establish long-term consumer relationships....
Ready for Anything: How to infuse agility into your marketing strategy
Operating with agility can help you succeed today, stay ready for anything, and save both time and...
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into...
How to kickstart your channel on Roku and stand out: A comprehensive guide
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional...
How Bacardi served up a new digital experience for consumers
Bacardi refreshes its digital experience for a shop-at-home, drink-at-home...
Sitecore delivers product news against a shifting business landscape
Sitecore talks product at Symposium against a background of how brands must learn to...
New approaches to affiliate marketing
Real-time data and personalization increase...
Marsbot is Foursquare for AirPods
Its augmented reality for your...
This week in martech
News from HubSpot, Act-On, Treasure Data and...
Understanding the 5 building blocks of intelligent buyer and account journeys
Meet B2B buyers where they are and create the transformational experiences they are...
Salesforce reinvents its flagship conference as Dreamforce To You
Salesforce CMO Stephanie Buscemi reveals the thinking behind this year's...
Agile brings project management concepts to marketing
Agile is gradually permeating the marketing...