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Martech: Marketing

This week in martech

News from Reputation.com, Channable, Selligent, ActionIQ and Dynamic...

Rodric Bradford | Nov 6, 2020 at 12:30 pm ET

Tips for optimizing holiday email marketing campaigns

Focus on lists and personalized content to break through the...

Rodric Bradford | Nov 5, 2020 at 3:57 pm ET

How to start strong in a new marketing position

Advice on how to start a new marketing job on the right...

Rodric Bradford | Nov 5, 2020 at 10:04 am ET

 

What marketers need to know about authenticity in influencer marketing

Advanced authenticity analytics key to campaign success....

Rodric Bradford | Nov 3, 2020 at 2:54 pm ET

A guide to marketing ops organization structures

Evaluate your current structure to ensure efficiency....

Rodric Bradford | Nov 3, 2020 at 9:17 am ET

How Barnes & Noble is coping with COVID

The bookseller has boosted its BOPIS and curbside pick-up...

Kim Davis | Nov 2, 2020 at 12:09 pm ET

How Cuisinart cooked up a new e-commerce website

How Cuisinart rapdily re-purposed their e-commerce...

Rodric Bradford | Nov 2, 2020 at 10:24 am ET

This week in martech

News from MarketHire, Narrative, 6sense and...

Rodric Bradford | Oct 30, 2020 at 2:30 pm ET

How marketers can stay centered around consumers

There are plenty of opportunities today to establish long-term consumer relationships....

Rodric Bradford | Oct 30, 2020 at 12:30 pm ET

Ready for Anything: How to infuse agility into your marketing strategy

Operating with agility can help you succeed today, stay ready for anything, and save both time and...

Digital Marketing Depot | Oct 29, 2020 at 12:40 pm ET

Holiday 2020 is do or die for many SMBs

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into...

Greg Sterling | Oct 29, 2020 at 10:27 am ET

How to kickstart your channel on Roku and stand out: A comprehensive guide

Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional...

Sponsored Content: Allroll | Oct 28, 2020 at 11:15 am ET

How Bacardi served up a new digital experience for consumers

Bacardi refreshes its digital experience for a shop-at-home, drink-at-home...

Rodric Bradford | Oct 28, 2020 at 10:19 am ET

Sitecore delivers product news against a shifting business landscape

Sitecore talks product at Symposium against a background of how brands must learn to...

Kim Davis | Oct 27, 2020 at 3:23 pm ET

New approaches to affiliate marketing

Real-time data and personalization increase...

Rodric Bradford | Oct 27, 2020 at 10:11 am ET

Marsbot is Foursquare for AirPods

Its augmented reality for your...

Greg Sterling | Oct 26, 2020 at 10:02 am ET

This week in martech

News from HubSpot, Act-On, Treasure Data and...

Rodric Bradford | Oct 23, 2020 at 2:00 pm ET

Understanding the 5 building blocks of intelligent buyer and account journeys

Meet B2B buyers where they are and create the transformational experiences they are...

Digital Marketing Depot | Oct 22, 2020 at 12:30 pm ET

Salesforce reinvents its flagship conference as Dreamforce To You

Salesforce CMO Stephanie Buscemi reveals the thinking behind this year's...

Kim Davis | Oct 22, 2020 at 8:01 am ET

Agile brings project management concepts to marketing

Agile is gradually permeating the marketing...

Rodric Bradford | Oct 21, 2020 at 10:47 am ET
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