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Martech: Marketing

How messaging channels are surging and becoming critical to marketing success

More customers are using messaging channels to engage with brands and make purchases, new data...

Chris Wood | Feb 19, 2021 at 10:18 am ET

Google’s search choice option made no dent on market share: Thursday’s daily brief

Plus, consumers are looking for reassurance and...

Kim Davis | Feb 18, 2021 at 10:05 am ET

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Auction participants say the model favors ad-heavy search engines and redirects their profits to...

George Nguyen | Feb 17, 2021 at 12:45 pm ET

 

LiveRamp ATS – Another ID solution: Wednesday’s daily brief

Plus, how Vevo is using AI to match ads to...

Kim Davis | Feb 17, 2021 at 11:18 am ET

Behind the wheel of Biden’s social media campaign: Tuesday’s daily brief

Plus, who is winning the streaming...

Kim Davis | Feb 16, 2021 at 10:32 am ET

Diversity and inclusion are topics for all marketers: Monday’s daily brief

Plus why digital journeys aren't just...

Kim Davis | Feb 15, 2021 at 11:41 am ET

Looking at disruptive yet inevitable martech trends: Friday’s daily brief

Plus, the state of brand trust in...

Kim Davis | Feb 12, 2021 at 10:00 am ET

The onus of diversity should not fall to Black marketers

Keys to diversity and inclusion in our industry include mentorship and promotion of Black search...

Carolyn Lyden | Feb 12, 2021 at 7:00 am ET

Different ways to drive value from small data: Thursday’s daily brief

Plus, EU may require big tech to pay for news...

Kim Davis | Feb 11, 2021 at 10:00 am ET

5 habits of top-performing email marketers

Learn best practices of top-performing email marketers and why these strategies are necessary for your email program....

Cynthia Ramsaran | Feb 10, 2021 at 12:34 pm ET

Why post-cookie identities need to be interoperable: Wednesday’s daily brief

Tapad's solution. Plus, the difference between B2C and B2B...

Kim Davis | Feb 10, 2021 at 9:46 am ET

What will you learn at MarTech?

After two rewarding days of tactic-rich training, you’ll be ready to overcome marketing challenges, surpass customer expectations, and achieve...

Lauren Donovan | Feb 9, 2021 at 11:27 am ET

Making sense of Google’s FLoC alternative to third-party cookies: Tuesday’s daily brief

Plus, why Apple's IDFA plan is enraging...

Kim Davis | Feb 9, 2021 at 10:00 am ET

How AI is supporting a KFC, Taco Bell franchisee: Monday’s daily brief

And we're looking for a few industry...

Kim Davis | Feb 8, 2021 at 10:00 am ET

This week in martech

News from HubSpot, Bizzabo, Outfunnel, OUTFRONT and...

Kim Davis | Feb 5, 2021 at 10:59 am ET

How Special Olympics is supporting digital health and strength

The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and...

Kim Davis | Feb 4, 2021 at 12:07 pm ET

Bend without breaking: Flexibility in your martech stack

Join a panel of experts as they discuss when to prioritize flexibility in a martech...

Cynthia Ramsaran | Feb 3, 2021 at 2:06 pm ET

ON24 shares surge on first day of trading

ON24 asks the market to bet on the continued value of virtual...

Kim Davis | Feb 3, 2021 at 1:27 pm ET

Your exclusive MarTech preview is here

Join us online, March 16-17, for a free, expert-led training experience that tackles the core technologies you need to meet customers’ growing...

Lauren Donovan | Feb 2, 2021 at 11:08 am ET

This week in martech

News from Merkle and Madison Logic, Criteo, HubSpot, Bazaarvoice, Taboola and Wunderman...

Kim Davis | Jan 29, 2021 at 10:59 am ET
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