Martech: Sales
The latest news on CRM platforms and trends in account-based marketing, with insights on lead generation, lead scoring and related sales topics.
New to martech and sales? Start with these resources:
Integrate launches the Demand Acceleration Platform
As buyers build their own journeys, B2B marketers are engaging further down the funnel than...
Salesforce introduces new AI-driven ABM capabilities
Marketing and sales will now be able to target campaigns at accounts, not just individual contacts at...
ABM: Back to basics
The current business environment underlines the importance of targeting the right accounts at the right time, and in the right...
Aligning sales and marketing in the manufacturing sector
Helping industrial clients understand the need for sales and marketing to align around...
ON24: The trend to virtual events is not reversible
ON24 launches Conversion Tools to put intent data in the hands of...
HubSpot launches sales tools for the new normal
HubSpot launches Inbound with upgrades to Sales Hub...
Sales tech gets a second look as sales enablement moves to the marketing org
Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their...
The Comprehensive Survival Guide for Lead Routing and Account Assignment
Routing leads and assigning accounts to sales reps is fundamental. But it can be confusing when every company has its own processes and they...
Account-based marketing tactics that work
Rapidly scale ABM lead flow with high-quality leads that sales teams...
Fixing the B2B sales-marketing divide to hit pipeline and revenue targets
It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified...
Orchestrate B2B business processes around buying groups to deliver more revenue
Everyone knows there’s more than one decision-maker in a complex B2B...
Soapbox: Who owns revenue in the new buying environment?
Marketers are in a prime position with their diverse skillset to evolve into growth roles but how we communicate and report needs to...
LinkedIn Sales Navigator adds features to streamline workflows
Faster lead imports to Salesforce, new alert notifications and search features are among the...
Build a smarter path to revenue and customer generation in 2020
The emerging focus is on orchestration, a next-level approach that builds off basic automation and adds new levels of intelligence in the...
6 critical martech elements to manage in 2020 for the customer journey
Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming...
The next battle in streaming wars: Addressable TV
TV advertising used to be for big budgets and broad audiences but now we can access highly relevant, specific audiences in the same way we can...
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...
Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud
Oracle's new solution is designed for a new generation of digital sellers while its CDM seeks to improve users' data...
LinkedIn adds Data Validation to Sales Navigator
In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date....
Seismic buys Percolate, expands content planning tools
Seismic users will now have access to Percolate's content marketing orchestration and planning...