Martech: Sales
The latest news on CRM platforms and trends in account-based marketing, with insights on lead generation, lead scoring and related sales topics.
New to martech and sales? Start with these resources:
Show and tell: Showpad brings AR features to B2B sales
The company says the technology changes the dynamic of the sales conversation by going 'beyond the Powerpoint.'...
Brainshark launches AI-powered analysis of sales reps’ self-assessment videos
The automated analysis of word choice, presentation complexity, emotions and personality complements the feedback by human supervisors....
6 ways ABM turns classical lead scoring on its head
Don’t be afraid to break the “rules” to drive the results you need, argues contributor John Steinert....
Help your people help your customers
Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales...
Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service
Known for its collection of business software, the company is now adding a voice/text conversational interface and a for-hire backend to its...
Revitalizing the long-term relationship between marketing and sales
Contributor Josh Aberant explains why the relationship between sales and marketing has changed -- and how leading SaaS firms are leveraging it...
Conversica expands channels, markets with Intelligens acquisition
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international...
Incorporating a chatbot? How to put the customer first
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the...
Google announces its first turnkey integration with Salesforce
Data from Salesforce Sales Cloud is now available in Google Analytics...
Showpad gives companies a new way to help their sellers sell
The platform says it’s creating “salespeople of the...
Getting to know your B2B tech buyer
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B...
Drift unveils a chat window that knows when your account is visiting the site
Called Drift ABM, it syncs with Salesforce CRM, notifies the account’s salesperson for that account and delivers an opening personalized...
Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales...
The new attribution challenge: Understanding how marketing and sales work together
When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a...
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for...
LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
Buyers are now pre-qualifying sellers, as sales tech -- including LinkedIn and other social networks -- revises how the B2B game is...
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all....
Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
It provides the tools so non-tech users can quickly spin up a partner...
Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at...
Brainshark partners with another sales content partner, Seismic
Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content...
