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Martech: Sales

Channel: Martech: Sales

The latest news on CRM platforms and trends in account-based marketing, with insights on lead generation, lead scoring and related sales topics.

New to martech and sales? Start with these resources:

  • Why CRM, marketing automation and Tag Management are foundations of the marketing technology stack
  • How to execute Account-Based Marketing at scale
  • Predictive data & ABM: How to move from account lists to account contacts

ABM: Back to basics

The current business environment underlines the importance of targeting the right accounts at the right time, and in the right...

Kim Davis | Dec 30, 2020 at 1:47 pm ET

Aligning sales and marketing in the manufacturing sector

Helping industrial clients understand the need for sales and marketing to align around...

Kim Davis | Oct 5, 2020 at 3:00 pm ET

ON24: The trend to virtual events is not reversible

ON24 launches Conversion Tools to put intent data in the hands of...

Kim Davis | Sep 30, 2020 at 10:24 am ET

 

HubSpot launches sales tools for the new normal

HubSpot launches Inbound with upgrades to Sales Hub...

Kim Davis | Sep 22, 2020 at 12:48 pm ET

Sales tech gets a second look as sales enablement moves to the marketing org

Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their...

Amy Gesenhues | Jun 8, 2020 at 3:02 pm ET

The Comprehensive Survival Guide for Lead Routing and Account Assignment

Routing leads and assigning accounts to sales reps is fundamental. But it can be confusing when every company has its own processes and they...

Digital Marketing Depot | May 14, 2020 at 1:20 pm ET

Account-based marketing tactics that work

Rapidly scale ABM lead flow with high-quality leads that sales teams...

Digital Marketing Depot | Apr 27, 2020 at 1:34 pm ET

Fixing the B2B sales-marketing divide to hit pipeline and revenue targets

It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified...

Scott Vaughan | Mar 4, 2020 at 2:05 pm ET

Orchestrate B2B business processes around buying groups to deliver more revenue

Everyone knows there’s more than one decision-maker in a complex B2B...

Digital Marketing Depot | Feb 19, 2020 at 9:06 am ET

Soapbox: Who owns revenue in the new buying environment?

Marketers are in a prime position with their diverse skillset to evolve into growth roles but how we communicate and report needs to...

Hannah Mans | Feb 13, 2020 at 12:11 pm ET

LinkedIn Sales Navigator adds features to streamline workflows

Faster lead imports to Salesforce, new alert notifications and search features are among the...

Amy Gesenhues | Feb 12, 2020 at 11:11 am ET

Build a smarter path to revenue and customer generation in 2020

The emerging focus is on orchestration, a next-level approach that builds off basic automation and adds new levels of intelligence in the...

Scott Vaughan | Jan 3, 2020 at 10:29 am ET

6 critical martech elements to manage in 2020 for the customer journey

Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming...

Jim Yu | Jan 3, 2020 at 10:25 am ET

The next battle in streaming wars: Addressable TV

TV advertising used to be for big budgets and broad audiences but now we can access highly relevant, specific audiences in the same way we can...

Laura Collins | Jan 3, 2020 at 10:05 am ET

Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud

The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...

Jennifer Cannon | Nov 14, 2019 at 10:30 am ET

Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud

Oracle's new solution is designed for a new generation of digital sellers while its CDM seeks to improve users' data...

Jennifer Cannon | Nov 14, 2019 at 8:00 am ET

LinkedIn adds Data Validation to Sales Navigator

In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date....

Jennifer Cannon | Nov 13, 2019 at 1:51 pm ET

Seismic buys Percolate, expands content planning tools

Seismic users will now have access to Percolate's content marketing orchestration and planning...

Amy Gesenhues | Nov 5, 2019 at 12:26 pm ET

Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]

The call isn't dead, just unsolicited...

Greg Sterling | Aug 21, 2019 at 9:41 am ET

LinkedIn Sales Navigator will now surface more content for sales teams to share

LinkedIn is integrating Elevate, its content-sharing app, into Sales...

Amy Gesenhues | Aug 14, 2019 at 1:00 pm ET
  • Previous Articles »
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