Martech: Sales
The latest news on CRM platforms and trends in account-based marketing, with insights on lead generation, lead scoring and related sales topics.
New to martech and sales? Start with these resources:
LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
LinkedIn says the Q4 product release for the sales management platform is the biggest to date....
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target...
With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming
Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presentation at the MarTech Conference in...
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
The enhancements are intended to improve sales flows and marketing...
LinkedIn’s latest Sales Navigator updates come with ‘Deals’ feature & Office 365 integration
After releasing a redesign in February, LinkedIn has added more features and integrations to its sales prospecting tool....
Marketing analytics platform CaliberMind launches ABM Converter
The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time...
Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’
While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’...
Show and tell: Showpad brings AR features to B2B sales
The company says the technology changes the dynamic of the sales conversation by going 'beyond the Powerpoint.'...
Brainshark launches AI-powered analysis of sales reps’ self-assessment videos
The automated analysis of word choice, presentation complexity, emotions and personality complements the feedback by human supervisors....
6 ways ABM turns classical lead scoring on its head
Don’t be afraid to break the “rules” to drive the results you need, argues contributor John Steinert....
Help your people help your customers
Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales...
Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service
Known for its collection of business software, the company is now adding a voice/text conversational interface and a for-hire backend to its...
Revitalizing the long-term relationship between marketing and sales
Contributor Josh Aberant explains why the relationship between sales and marketing has changed -- and how leading SaaS firms are leveraging it...
Conversica expands channels, markets with Intelligens acquisition
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international...
Incorporating a chatbot? How to put the customer first
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the...
Google announces its first turnkey integration with Salesforce
Data from Salesforce Sales Cloud is now available in Google Analytics...
Showpad gives companies a new way to help their sellers sell
The platform says it’s creating “salespeople of the...
Getting to know your B2B tech buyer
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B...