Martech: Sales
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The latest news on CRM platforms and trends in account-based marketing, with insights on lead generation, lead scoring and related sales topics.
New to martech and sales? Start with these resources:
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for...
LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
Buyers are now pre-qualifying sellers, as sales tech -- including LinkedIn and other social networks -- revises how the B2B game is...
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all....
Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
It provides the tools so non-tech users can quickly spin up a partner...
Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at...
Brainshark partners with another sales content partner, Seismic
Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content...
Salesforce’s Einstein adds velocity to its Sales Cloud
The CRM-based company boosts features to help salespeople close deals -- including on-board predictive...
A customer-centric approach to building marketing and sales stack
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May...
The business case to merge sales & marketing ops
Columnist Scott Vaughan makes the case for why an 'ops' merger is a beautiful marriage that will delight both your customers and your executive...
Conquering Middle Earth with marketing technology
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May...
Brainshark, Highspot join their products into ‘only complete sales enablement solution’
While the products remain independent, an integrated version combines sales training, content creation and organization and...
How to hack your CRM for ABM, switching from leads to contacts and accounts
This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like...
Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions
Retail tech firm launches first shelf-based dynamic display that tracks and analyzes faces for their emotional states and...
Sales enablement tools grow up, as Forrester releases first Wave report
The new study evaluates 9 tools in a marketing/sales category that, the research firm noted, barely existed a few years...
Quiz: Are you ready to adopt Account-Based Marketing?
Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey....
ABM brings the right guests to the party; marketing automation keeps them engaged
What is account-based marketing (ABM), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how ABM can improve marketing...
What’s more important than a B2B buyer’s lead score?
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its...
How to solve the event marketing data problem
From trade shows to meetups, it's tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of...
Predictive scorer Infer unveils ‘first account-based behavior scoring’
The new scoring model is now combined with the firm’s existing “account fit” model to boost business-based...
How CRM brings control and collaboration to advertising & media agencies
Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer...
