Martech: Social
In-depth coverage of the latest news, product updates and platform announcements for social media marketing tools, plus expert insights on how to leverage martech to execute social media strategies.
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes....
Integrate’s LinkedIn Native Connector automates list scrubbing process for leads
The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form ads and a B2B marketer's CRM....
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in...
Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event...
Instagram introduces new hashtag search API for businesses
The new API limits search queries to 30 unique hashtags within a seven-day...
Facebook Q3: Beats on earnings but disappoints on revenue
Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors....
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of...
Latest version of Facebook’s Marketing API gives details on why ads fail to run
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error...
Vimeo integrates with LinkedIn to enable video publishing to company pages
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature....
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out...
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the data across the entire...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before...
Facebook rolls out mobile-first video creation tools for advertisers
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or...
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even...
MeetEdgar offers automated variations for social posts for SMBs
The social post scheduler says this is the first time the capability has been offered in a tool for small...
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today....
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....