Martech: Social
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In-depth coverage of the latest news, product updates and platform announcements for social media marketing tools, plus expert insights on how to leverage martech to execute social media strategies.
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted...
Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test...
Facebook’s new Custom Audiences permission tool will require user consent confirmation
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad...
Spredfast adds reviews to the social channels in its dashboard
The social management platform becomes the latest to treat consumer reviews as another source of social...
Brand Networks lets AI run social ads in its new platform
Marketers set the budget total and the goals, the Boston-based company said, and the platform’s intelligence does the...
Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.
What marketers need to know from Twitter's Q4 2017...
Snap back: How Snapchat’s ad automation boosted its business in Q4 2017
What marketers should know from Snap’s Q4 2017 earnings...
LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective...
After News Feed change, publishers see potential in Facebook Groups but are wary of going all-in
Publishers are experimenting with Facebook Groups -- which foster the meaningful interactions Facebook is prioritizing -- but want to make sure...
Twitter gives developers full access to its entire archive of tweets
Businesses can now identify and analyze Twitter trends in customer sentiment over...
Facebook’s Q4 ad revenue swells despite decreases in time spent and North American daily audience
What marketers need to know about Facebook's Q4 2017 earnings...
Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Twitter’s recently departed COO tightened the company’s sales strategy and relationships with...
Facebook steps up privacy education, shares ‘privacy principles’ for first time
The company will be promoting privacy tools in the News...
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...
Facebook shutters digital assistant ‘M’ and readies video ‘Portal’
The Facebook touch-screen video device will make calls, stream Netflix....
How marketers will take their social spend more seriously in 2018
This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next...
How Snapchat can win back the influencers it has lost to Instagram
Snapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to...
2017: The year in social media
The social media landscape blew up in 2017 -- in so many...
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing...
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
Unfavorable competition with Facebook and Google -- and the commodification of its own inventory -- has led advertisers to slow their spend on...
