Martech: Social
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
In-depth coverage of the latest news, product updates and platform announcements for social media marketing tools, plus expert insights on how to leverage martech to execute social media strategies.
What marketers make of WhatsApp’s plans for businesses
The Facebook-owned messaging app's global user base creates an opportunity for it to serve as an email marketing alternative...
What the FTC’s latest endorsement disclosure actions mean for marketers
Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling...
Hootsuite adds user reviews by integrating ReviewTrackers
Brands can now see and act on reviews in the social management platform’s dashboard, next to social...
LinkedIn opens new ad network to sell Sponsored Content ads on others’ apps, sites
Unlike its old ad network, LinkedIn Audience Network centers on the work-centric social network's native ad format and skews toward mobile app...
Capturing dark social activity can help brands avoid data commodification
Don't ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will...
Lithium adds Jive-x tech to its customer community platform
The acquisition boosts Lithium’s customer communities in document management, event management and additional client...
How AI and image recognition are transforming social media marketing
Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for...
Forrester Wave: Social ad tech tools are still an ‘immature’ category
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone...
Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren't one and the same. Contributor Will McInnes takes a look at how they've diverged and why it means...
What marketers should know about Snap’s Q2 2017 earnings report
Snap's ad revenue and daily audience grew in Q2, but not by as much as Wall Street analysts had...
Intercom releases what could be the first civilized bot
The customer communications platform says its new Operator bot breaks new ground with rules for...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human...
Salesforce’s Social Studio can now see
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or...
Crimson Hexagon boosts its visual recognition of social pics
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as...
Report: Facebook working on video-chat device and smart speaker
Neither device has been confirmed by the company, and much could change before their intended release in spring 2018....
Facebook’s Messenger updates chatbots with built-in language parsing, bot-to-human handoffs
Messenger adds natural language processing, opens up automated handoffs, streamlines native payments and extends customization features to...
The good, the bad, and the ugly: Twitter’s Q2 2017 earnings report
Twitter's revenue growth struggles continued in Q2, but now the company is experiencing audience growth issues...
What marketers should know from Facebook’s Q2 2017 earnings report
Facebook’s ad revenue growth hasn’t slowed yet but will soon, and don’t expect ads in videos or Messenger to offset its ad load issue just...
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for...
Instagram starts sharing analytics for brands’ organic posts, Stories through API — but there’s a catch
Instagram is making it easier for brands to access organic post insights but requiring that they use Facebook to log in to their marketing...
