Martech: Social
In-depth coverage of the latest news, product updates and platform announcements for social media marketing tools, plus expert insights on how to leverage martech to execute social media strategies.
Optimizing for TikTok with challenges and influencers
Movers+Shakers’ Evan Horowitz, the mastermind behind Godzilla vs. Kong’s “ROAR Challenge,” and GRIN’s Ali Fazal share...
New tools for Pinterest creators
How the visual discovery platform is rethinking stories and...
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling...
Facebook-Australia standoff may have turned a corner
The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning...
How engagement trumps headlines: the election in social media
Digging below the vanity metrics reveals who is really winning the social media...
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual)...
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says....
Agency commits to equality in influencer marketing
And sets itself measurable...
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains...
Create TikTok ads that convert by embracing the platform’s storytelling style
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other...
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small...
Social martech platforms pivot quickly facing COVID-19 crisis
Opendorse, a social publishing platform aimed at sports marketing teams, has expanded its offering to all businesses, while other social...
Snapchat debuts Lens Web Builder to create AR campaigns in minutes
It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR...
Are Twitter Stories coming? The company buys Stories app developer Chroma Labs
The Chroma Stories app offers filters and templates to create content on Instagram, Snapchat and other social...
Determining the right influencer type for your campaign
Learn about the three types of influencers and how to choose the right one for your target...
7 mistakes to avoid when optimizing your Instagram account for SEO
Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention...
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in...
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...
Quora testing lead gen forms for advertisers
Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their...