Martech: Social
In-depth coverage of the latest news, product updates and platform announcements for social media marketing tools, plus expert insights on how to leverage martech to execute social media strategies.
Build Brand Authenticity Using Customer Generated Content
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations...
Let Customer Reviews Drive Your Conversions
Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly...
Optimize your content strategy with marketing automation and social media
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
Pinterest’s new head of engineering brings deep e-commerce experience
Jeremy King led the e-commerce tech team at Walmart and served as VP of engineering at...
Integrate lead generation solution now works with Facebook Lead Ads campaigns
The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November....
Marketers cautious about influencers’ authenticity, per new survey
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of...
Twitter ad revenue up 23% to $791 million in Q4 2018
Ad engagements were up 33% during the fourth quarter, with cost-per-engagement down seven percent....
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last...
Prepare to say goodbye to Facebook ad set budgets
All Facebook campaigns will run with campaign budget optimization as of September....
Facebook introduces household income targeting based on U.S. ZIP code averages
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%,...
Two months in, Facebook Attribution gets mixed reviews
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as...
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing...
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests
The Interest Targeting feature will allow advertisers to reach audience members who've interacted with content on topics like AI, customer...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
The third-party integrations are aimed at eliminating invalid traffic on the mobile app...
Sprout Social scores $40.5 million in latest round of funding
Social media marketing firm says it will use the money to expand its...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes....
Integrate’s LinkedIn Native Connector automates list scrubbing process for leads
The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form ads and a B2B marketer's CRM....
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
This latest Campaign Manager update follows the recently overhauled reporting interface LinkedIn launched in...