Martech: Social
In-depth coverage of the latest news, product updates and platform announcements for social media marketing tools, plus expert insights on how to leverage martech to execute social media strategies.
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the data across the entire...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before...
Facebook rolls out mobile-first video creation tools for advertisers
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or...
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even...
MeetEdgar offers automated variations for social posts for SMBs
The social post scheduler says this is the first time the capability has been offered in a tool for small...
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today....
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....
Snapchat revenue reaches $262M in Q2, but daily active users drop to 188M
Compared to its first quarter reports, the company reported a 2 percent drop in the number of daily active users on the...
Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the...
Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
Facebook removed access to its API platform for inactive apps, and is now queueing up active apps to make sure all undergo the new review...
Facebook updates video ad metrics & adds Moat as measurement partner
Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play...
Twitter beats revenue expectations but tanks on flat user growth
Monthly users were flat but daily active user numbers were up 11 percent....
Twitter tightens access to API platform & restricts number of daily actions an app can perform
Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited...
New features in the Facebook Ads Manager app make building ads on mobile easier
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
A US FTC investigation could bring billions more in potential penalties....
Facebook reminds developers deadline for app reviews is less than a month away
App developers wanting to keep access to a number of APIs will need to submit their apps for review by August...
Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and...
Apps must now pass review process before getting access to Facebook’s Marketing API
In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down...
Facebook updates Custom Audience list requirements to create more ad transparency
Starting July 2, advertisers will have to specify the origin of the audience's information when uploading a Custom Audience...
