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Martech: Social

Channel: Martech: Social

In-depth coverage of the latest news, product updates and platform announcements for social media marketing tools, plus expert insights on how to leverage martech to execute social media strategies.

How engagement trumps headlines: the election in social media

Digging below the vanity metrics reveals who is really winning the social media...

Kim Davis | Oct 29, 2020 at 12:47 pm ET

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an 'Events' tab for to feature their (virtual)...

Ginny Marvin | Sep 2, 2020 at 3:08 pm ET

Facebook launches free ‘paid online events’ for SMBs and others

The new all-in-one tool will be free for at least a year, the company says....

Greg Sterling | Aug 17, 2020 at 2:05 pm ET

 

Agency commits to equality in influencer marketing

And sets itself measurable...

Rodric Bradford | Aug 13, 2020 at 3:04 pm ET

Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

Twitter ad engagement suffers. Snapchat user gains...

Ginny Marvin | Jul 27, 2020 at 10:52 am ET

Create TikTok ads that convert by embracing the platform’s storytelling style

In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other...

Evan Horowitz | Jul 2, 2020 at 7:22 am ET

This start-up is using AI to suggest emojis, social content for SMBs

HelloWoofy wants to streamline social for small...

Ginny Marvin | Jun 19, 2020 at 9:12 am ET

Social martech platforms pivot quickly facing COVID-19 crisis

Opendorse, a social publishing platform aimed at sports marketing teams, has expanded its offering to all businesses, while other social...

Amy Gesenhues | Apr 8, 2020 at 2:50 pm ET

Snapchat debuts Lens Web Builder to create AR campaigns in minutes

It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR...

Taylor Peterson | Mar 12, 2020 at 3:11 pm ET

Are Twitter Stories coming? The company buys Stories app developer Chroma Labs

The Chroma Stories app offers filters and templates to create content on Instagram, Snapchat and other social...

Amy Gesenhues | Feb 19, 2020 at 10:16 am ET

Determining the right influencer type for your campaign

Learn about the three types of influencers and how to choose the right one for your target...

Digital Marketing Depot | Feb 13, 2020 at 1:08 pm ET

7 mistakes to avoid when optimizing your Instagram account for SEO

Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention...

Sponsored Content: Combin | Feb 12, 2020 at 7:30 am ET

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in...

Taylor Peterson | Jan 10, 2020 at 3:12 pm ET

6 of the best social listening tools for 2020

As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for...

Sponsored Content: Awario | Dec 19, 2019 at 7:30 am ET

Quora testing lead gen forms for advertisers

Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their...

Taylor Peterson | Dec 5, 2019 at 3:36 pm ET

Facebook tests tool that lets users transfer photos to Google and other platforms

Marketers could benefit from the feature, which could roll out globally in 2020....

Taylor Peterson | Dec 2, 2019 at 3:07 pm ET

Brands on Facebook Messenger get three new features to better connect with customers

Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with...

Amy Gesenhues | Oct 31, 2019 at 3:21 pm ET

Squarespace gets into social content creation with Unfold acquisition

Marketers can create Stories for social platforms from the...

Amy Gesenhues | Oct 28, 2019 at 3:37 pm ET

Facebook app marketers: Make sure your apps are set to Live Mode

Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the...

Amy Gesenhues | Sep 24, 2019 at 1:14 pm ET

Facebook looks to expand AR/VR technology with CTRL-labs acquisition

Andrew Bosworth, Facebook's VP of AR and VR, announced the company behind the neural monitoring wristband would be joining Facebook's Reality...

Amy Gesenhues | Sep 24, 2019 at 12:28 pm ET
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