Martech: Social
In-depth coverage of the latest news, product updates and platform announcements for social media marketing tools, plus expert insights on how to leverage martech to execute social media strategies.
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with...
Squarespace gets into social content creation with Unfold acquisition
Marketers can create Stories for social platforms from the...
Facebook app marketers: Make sure your apps are set to Live Mode
Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the...
Facebook looks to expand AR/VR technology with CTRL-labs acquisition
Andrew Bosworth, Facebook's VP of AR and VR, announced the company behind the neural monitoring wristband would be joining Facebook's Reality...
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad...
Facebook to sunset ability to register, login to apps using only a phone number or email
Facebook's Account Kit for developers will be deprecated on March 9,...
Facebook changes how it handles user location data settings in response to Android, iOS updates
For Android 10 devices, Facebook will follow the most restrictive setting selected by the...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for...
From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Join us on Thursday, September 5 at 1:00 PM ET (10:00 AM PT) for this live...
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job...
LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche...
Hootsuite integrates Yext Reviews into its dashboard
Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media...
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Daily social media usage increased by just 1% year-over-year, according to the annual...
Twitter buys Fabula AI, machine learning start-up that can detect network manipulation
Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public...
LinkedIn buys Drawbridge to improve ad targeting, attribution capabilities
Drawbridge's technology will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns - and provide better...
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are...