Martech: Social
Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global...
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce...
ShareIQ releases a free tool to measure the value of image-based earned media on Facebook
The firm, based in New York City and Berlin, says the new self-service tool is the first free tool of this...
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has not made an announcement about the ad network but is currently recruiting publishers for the...
Spredfast launches Vault to better control access to brands’ social accounts
A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and...
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove...
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting...
Facebook says it has suspended 200 apps for possible misuse of data
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of...
Lithium will ‘sunset’ its Klout service on the day GDPR launches
Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be...
The F8 Developer Conference is over: Here’s everything Facebook announced
Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it...
Facebook Messenger rolls out AR and other enhancements at its F8 developer conference
While several companies tout their success using the platform, Kia and Octane AI announce new Messenger...
Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter
CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018...
Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer...
Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
The company posted 50 percent ad-revenue growth; 91 percent was mobile....
Twitter attributes more than half of its $575M Q1 ad revenue to video
Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets....
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted...
Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test...
Facebook’s new Custom Audiences permission tool will require user consent confirmation
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad...
Spredfast adds reviews to the social channels in its dashboard
The social management platform becomes the latest to treat consumer reviews as another source of social...
Brand Networks lets AI run social ads in its new platform
Marketers set the budget total and the goals, the Boston-based company said, and the platform’s intelligence does the...
