Martech: Social
Latest version of Facebook’s Marketing API gives details on why ads fail to run
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error...
Vimeo integrates with LinkedIn to enable video publishing to company pages
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature....
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out...
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the data across the entire...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before...
Facebook rolls out mobile-first video creation tools for advertisers
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or...
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even...
MeetEdgar offers automated variations for social posts for SMBs
The social post scheduler says this is the first time the capability has been offered in a tool for small...
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today....
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....
Snapchat revenue reaches $262M in Q2, but daily active users drop to 188M
Compared to its first quarter reports, the company reported a 2 percent drop in the number of daily active users on the...
Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the...
Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
Facebook removed access to its API platform for inactive apps, and is now queueing up active apps to make sure all undergo the new review...
Facebook updates video ad metrics & adds Moat as measurement partner
Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play...
Twitter beats revenue expectations but tanks on flat user growth
Monthly users were flat but daily active user numbers were up 11 percent....
Twitter tightens access to API platform & restricts number of daily actions an app can perform
Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited...
New features in the Facebook Ads Manager app make building ads on mobile easier
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
A US FTC investigation could bring billions more in potential penalties....