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Martech: Social

Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports

The company said an outage this week prevented a small percentage of Pixel events from being logged...

Amy Gesenhues | Sep 19, 2019 at 2:24 pm ET

Social listening: what it is, why it matters, and how to do it

What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...

Sponsored Content: Awario | Sep 17, 2019 at 7:30 am ET

Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in...

Amy Gesenhues | Sep 16, 2019 at 10:53 am ET

 

Snapchat adds DoubleVerify as brand safety, viewability measurement partner

DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad...

Amy Gesenhues | Sep 12, 2019 at 1:58 pm ET

Facebook to sunset ability to register, login to apps using only a phone number or email

Facebook's Account Kit for developers will be deprecated on March 9,...

Amy Gesenhues | Sep 10, 2019 at 4:46 pm ET

Facebook changes how it handles user location data settings in response to Android, iOS updates

For Android 10 devices, Facebook will follow the most restrictive setting selected by the...

Amy Gesenhues | Sep 10, 2019 at 2:02 pm ET

Mavrck acquires GroupHigh to increase its influencer search index tenfold

Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for...

Amy Gesenhues | Aug 20, 2019 at 9:54 am ET

From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis

Join us on Thursday, September 5 at 1:00 PM ET (10:00 AM PT) for this live...

Digital Marketing Depot | Aug 19, 2019 at 12:58 pm ET

LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options

LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job...

Amy Gesenhues | Jul 11, 2019 at 10:02 am ET

LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche...

Amy Gesenhues | Jun 28, 2019 at 2:20 pm ET

Hootsuite integrates Yext Reviews into its dashboard

Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media...

Amy Gesenhues | Jun 27, 2019 at 1:29 pm ET

VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video...

Amy Gesenhues | Jun 14, 2019 at 1:27 pm ET

Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb

Daily social media usage increased by just 1% year-over-year, according to the annual...

Amy Gesenhues | Jun 12, 2019 at 3:31 pm ET

Twitter buys Fabula AI, machine learning start-up that can detect network manipulation

Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public...

Amy Gesenhues | Jun 3, 2019 at 3:50 pm ET

LinkedIn buys Drawbridge to improve ad targeting, attribution capabilities

Drawbridge's technology will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns - and provide better...

Amy Gesenhues | May 29, 2019 at 1:02 pm ET

How to maximize social media traffic to your site

Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are...

Sponsored Content: WebCEO | May 28, 2019 at 7:30 am ET

Zendesk buys Smooch to support customer messaging across multiple platforms

Smooch was among the first WhatsApp Business...

Amy Gesenhues | May 22, 2019 at 6:09 pm ET

7 best social media monitoring tools for any business

Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the...

Sponsored Content: Awario | May 14, 2019 at 7:30 am ET

Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform

Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...

Amy Gesenhues | Apr 29, 2019 at 10:42 am ET

Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform

Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...

Amy Gesenhues | Apr 23, 2019 at 11:58 am ET
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