Martech: Social
Twitter beats revenue expectations but tanks on flat user growth
Monthly users were flat but daily active user numbers were up 11 percent....
Twitter tightens access to API platform & restricts number of daily actions an app can perform
Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited...
New features in the Facebook Ads Manager app make building ads on mobile easier
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
A US FTC investigation could bring billions more in potential penalties....
Facebook reminds developers deadline for app reviews is less than a month away
App developers wanting to keep access to a number of APIs will need to submit their apps for review by August...
Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and...
Apps must now pass review process before getting access to Facebook’s Marketing API
In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down...
Facebook updates Custom Audience list requirements to create more ad transparency
Starting July 2, advertisers will have to specify the origin of the audience's information when uploading a Custom Audience...
Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global...
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce...
ShareIQ releases a free tool to measure the value of image-based earned media on Facebook
The firm, based in New York City and Berlin, says the new self-service tool is the first free tool of this...
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has not made an announcement about the ad network but is currently recruiting publishers for the...
Spredfast launches Vault to better control access to brands’ social accounts
A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and...
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove...
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting...
Facebook says it has suspended 200 apps for possible misuse of data
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of...
Lithium will ‘sunset’ its Klout service on the day GDPR launches
Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be...
The F8 Developer Conference is over: Here’s everything Facebook announced
Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it...
Facebook Messenger rolls out AR and other enhancements at its F8 developer conference
While several companies tout their success using the platform, Kia and Octane AI announce new Messenger...
