Chat & Text Messaging Apps
How Online Geniuses crowdsources answers to your burning marketing questions
At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing)...
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional...
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with...
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...
WhatsApp Business App rolling out to iOS globally
The solution for businesses to communicate with WhatsApp users is now available on Android and iOS....
Eyelevel.ai launches contextual ad platform for chatbots
Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium...
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant....
3 reasons chatbots are transforming the automotive industry
By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience,...
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of...
How one marketer uses a chatbot to retain customers
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other...
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Notification opt-in and engagement rates are growing according to internal company data....
How marketers can counter chatbot backlash
With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action....
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from...
How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more...
Voice search isn’t the next big disrupter, conversational AI Is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning....
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
California’s new bot law forces companies to tell you when you’re interacting with a machine
The law goes into effect on July 1, 2019 and will likely have national implications....
More than just a name: What marketers need to consider when designing a virtual assistant’s persona
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start....