Chat & Text Messaging Apps
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...
MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot
A quick round up of the latest marketing technology news and...
Customers want more text-based customer support options from brands
Your customers want to text for live support. Are you...
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...
LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform
The company also has a Microsoft Teams integration in...
SMBs, DTC brands cash in on Cyber Monday
By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...
LivePerson adds social and email to its conversational platform
EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user...
The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO
The marketing technology week in review: A round up of news and announcements you may have...
6sense and Drift partner to enhance ABM processes, help users identify high-value prospects
Joint customers will be able to integrate 6sense account insights with Drift's personalized conversation capabilities for improve account-based...
Chatbots saved businesses $300,000 on average last year, study finds
Businesses report revenue growth and savings even as consumers indicate there is room for...
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...
Twilio study finds consumers prefer email and text when communicating with brands
An overwhelming majority of consumers report that they are annoyed by the current communications they receive from...
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live...
To gain actionable customer insights, ask the right questions
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...
How Online Geniuses crowdsources answers to your burning marketing questions
At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing)...
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...
Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional...
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with...
Getting started with mobile attribution
With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In...