Chat & Text Messaging Apps
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Smart marketing still hinges on humanity, not technology
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers....
Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online...
How companies are using chatbots for marketing: Part 2
What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already...
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click...
How companies are using chatbots for marketing: Use cases and inspiration
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales,...
Incorporating a chatbot? How to put the customer first
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the...
Facebook shutters digital assistant ‘M’ and readies video ‘Portal’
The Facebook touch-screen video device will make calls, stream Netflix....
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of...
2017: The year in martech
So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles...
2017: The year in social media
The social media landscape blew up in 2017 -- in so many...
PullString drops text-based chat for voice conversations in its new platform
The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for Amazon’s...
Marketers seek deeper customer engagement but struggle with messaging apps, bots
Survey of B2C marketers found lack of expertise, missing strategies and budget constraints were reasons cited for non-adoption....
Facebook Messenger can now power chat on brand sites
Messenger’s Customer Chat plugin may help the messaging service realize its potential as marketers’ new CRM...
RCS messaging takes a few more steps toward rocking mobile
With the first US transactions using global RCS planned for next month, the train carrying SMS’s successor may finally be leaving the...
6 ways the Era of Bots could dramatically change how products are marketed and sold
The CEO of a bot-building platform envisions the real impact of bot-based commerce. ...
What marketers make of WhatsApp’s plans for businesses
The Facebook-owned messaging app's global user base creates an opportunity for it to serve as an email marketing alternative...
Botnado: Will the bot explosion help or hurt brands?
While bots have great potential, they could also become the new IVR....
Intercom releases what could be the first civilized bot
The customer communications platform says its new Operator bot breaks new ground with rules for...
Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your...
What Facebook’s (reported) video chat device could mean for its ad business
With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users' physical worlds....
