Chat & Text Messaging Apps
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from...
How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more...
Voice search isn’t the next big disrupter, conversational AI Is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning....
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented...
California’s new bot law forces companies to tell you when you’re interacting with a machine
The law goes into effect on July 1, 2019 and will likely have national implications....
More than just a name: What marketers need to consider when designing a virtual assistant’s persona
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start....
[24]7.ai launches ‘emotional intelligence’ for its virtual agent
In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human...
A brand manager’s guide to virtual assistants
Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual assistant....
Oracle Responsys launches first SMS aggregator marketplace
Now, marketers can select from hundreds of aggregators, covering every territory....
Interactions launches AI-based intelligent assistant platform that keeps the conversation going across channels
The company says it is the "only true omnichannel" IVA solution...
Smart marketing still hinges on humanity, not technology
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers....
Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online...
How companies are using chatbots for marketing: Part 2
What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already...
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click...
How companies are using chatbots for marketing: Use cases and inspiration
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales,...
Incorporating a chatbot? How to put the customer first
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you're putting the...
Facebook shutters digital assistant ‘M’ and readies video ‘Portal’
The Facebook touch-screen video device will make calls, stream Netflix....
Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of...
2017: The year in martech
So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles...
2017: The year in social media
The social media landscape blew up in 2017 -- in so many...