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Chat & Text Messaging Apps

How the banking and financial services industries have turned digital

New kinds of services and platforms are helping banks with digital...

Rodric Bradford | Aug 17, 2020 at 7:02 am ET

Release Notes: Intercom brings new features to the customer conversation

Building engagement through conversational...

Rodric Bradford | Aug 13, 2020 at 11:58 am ET

Text messaging is the most effective marketing channel most retail brands aren’t using

More than 50% of consumers said they want to text with their favorite...

Greg Sterling | Jun 11, 2020 at 11:21 am ET

 

MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Mar 2, 2020 at 12:47 pm ET

Customers want more text-based customer support options from brands

Your customers want to text for live support. Are you...

Amy Gesenhues | Feb 12, 2020 at 9:02 am ET

The major deals and integrations that shaped technology for marketers in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...

Amy Gesenhues | Dec 31, 2019 at 10:21 am ET

LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform

The company also has a Microsoft Teams integration in...

Amy Gesenhues | Dec 12, 2019 at 11:56 am ET

SMBs, DTC brands cash in on Cyber Monday

By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...

Jennifer Cannon | Dec 4, 2019 at 2:23 pm ET

LivePerson adds social and email to its conversational platform

EmailConnect and SocialConnect allow marketers to switch to the customer's preferred channel from a single user...

Jennifer Cannon | Nov 22, 2019 at 1:46 pm ET

The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO

The marketing technology week in review: A round up of news and announcements you may have...

Amy Gesenhues | Nov 22, 2019 at 11:35 am ET

6sense and Drift partner to enhance ABM processes, help users identify high-value prospects

Joint customers will be able to integrate 6sense account insights with Drift's personalized conversation capabilities for improve account-based...

Jennifer Cannon | Nov 22, 2019 at 8:05 am ET

Chatbots saved businesses $300,000 on average last year, study finds

Businesses report revenue growth and savings even as consumers indicate there is room for...

Jennifer Cannon | Nov 20, 2019 at 1:55 pm ET

Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud

The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with...

Jennifer Cannon | Nov 14, 2019 at 10:30 am ET

Twilio study finds consumers prefer email and text when communicating with brands

An overwhelming majority of consumers report that they are annoyed by the current communications they receive from...

Jennifer Cannon | Nov 7, 2019 at 9:00 am ET

Sprinklr adds live chat component to its marketing platform

The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live...

Amy Gesenhues | Nov 6, 2019 at 9:26 am ET

To gain actionable customer insights, ask the right questions

Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...

Amy Gesenhues | Nov 6, 2019 at 9:23 am ET

How Online Geniuses crowdsources answers to your burning marketing questions

At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing)...

Taylor Peterson | Sep 24, 2019 at 11:53 am ET

Will Rich Communication Services (RCS) revolutionize business messaging?

Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far...

Jennifer Cannon | Aug 29, 2019 at 1:51 pm ET

Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration

An Adobe survey found better communication with other teams improves content marketing...

Jennifer Cannon | Aug 20, 2019 at 2:35 pm ET

Shopify introduces native chat tool for e-commerce sites on the platform

Shopify Chat offers merchants a chat application for their online stores at no additional...

Amy Gesenhues | Aug 14, 2019 at 4:52 pm ET
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