Column: Retail

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Oracle Retail launches customer acquisition tool for commerce marketers

Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing...

Jennifer Cannon | Jan 9, 2020 at 3:13 pm ET

The partnership allows brands to create image-rich product pages that engage consumers and drive...

Jennifer Cannon | Jan 7, 2020 at 5:58 pm ET

By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...

Jennifer Cannon | Dec 4, 2019 at 2:23 pm ET

How to stand out in your subscribers' inboxes during the holiday...

Jennifer Cannon | Nov 25, 2019 at 12:12 pm ET

While the right tools may be in place, marketers' use of individual data sources for personalization is...

Jennifer Cannon | Nov 6, 2019 at 8:30 am ET

Shopify reported total revenue of $390.6 million, a 45% increase from one year...

Jennifer Cannon | Oct 29, 2019 at 1:38 pm ET

Consumers want to feel better understood by retailers especially during the holiday season, according to...

Jennifer Cannon | Oct 23, 2019 at 3:01 pm ET

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...

Mike Farrell | Mar 20, 2019 at 11:28 am ET

Don't get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the...

Rohit Gupta | Sep 6, 2017 at 3:01 pm ET