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Column: Retail

4 ways to make your e-commerce experience engaging and bright

The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual...

Sponsored Content: Cloudinary | Oct 27, 2020 at 7:30 am ET

Soapbox: As customers are forced to cheat on their favorite brands, will they come back?

Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products...

Greg Heist | May 20, 2020 at 8:00 am ET

Oracle Retail launches customer acquisition tool for commerce marketers

Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing...

Jennifer Cannon | Jan 9, 2020 at 3:13 pm ET

 

Salsify teams up with Snap36 to support 360-degree product images on Walmart.com

The partnership allows brands to create image-rich product pages that engage consumers and drive...

Jennifer Cannon | Jan 7, 2020 at 5:58 pm ET

SMBs, DTC brands cash in on Cyber Monday

By the end of Cyber Monday, U.S. consumers spent a record $9.4 billion online, according to Adobe...

Jennifer Cannon | Dec 4, 2019 at 2:23 pm ET

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers' inboxes during the holiday...

Jennifer Cannon | Nov 25, 2019 at 12:12 pm ET

Personalization gains wide adoption, but marketers can do better [Report]

While the right tools may be in place, marketers' use of individual data sources for personalization is...

Jennifer Cannon | Nov 6, 2019 at 8:30 am ET

Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3

Shopify reported total revenue of $390.6 million, a 45% increase from one year...

Jennifer Cannon | Oct 29, 2019 at 1:38 pm ET

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Consumers want to feel better understood by retailers especially during the holiday season, according to...

Jennifer Cannon | Oct 23, 2019 at 3:01 pm ET

Time to leave last touch attribution in the dust? Answer these 4 questions first

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...

Mike Farrell | Mar 20, 2019 at 11:28 am ET

Add chatbots to your arsenal today: Reap the benefits during the holiday retail season

Don't get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the...

Rohit Gupta | Sep 6, 2017 at 3:01 pm ET
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