Column: Retail
Time to leave last touch attribution in the dust? Answer these 4 questions first
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...
Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Don't get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the...