Marketing Strategies Column
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Tell us: How are you pivoting during the COVID-19 crisis?
We want to hear from our community about the creative tactics you're using to wrestle the beast of uncertainty to find small wins (for clients...
Lights out on your events, now what?
Here are some strategies to execute a hard reset on objectives to make the most of what your brand already...
Soapbox: Does COVID-19 change everything?
Business was already moving at lightning speed but what you do in the coming months will likely define your...
4 marketing lessons from retailers who are mastering the customer experience
Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own...
The cross-channel stress test – election year communications
Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each...
Authenticity is now more important than ever during the coronavirus
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your...
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other...
Don’t misinterpret the data: Evidence-based advertising needs experience-based context
Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw...
Create a healthy partnership with your internal teams using agile marketing
It’s time to ditch the order-taking syndrome and build stronger partnerships with your...
Rethinking emotion in marketing to deepen engagement
Changing your approach to emotional marketing can help you create a stronger connection with your...
Fixing the B2B sales-marketing divide to hit pipeline and revenue targets
It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified...
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
Soapbox: Hyper-personalization is a value exchange for millennials
Brands must deeply understand how their actions can build – or destroy – trust among their...
Design thinking starts with redefining the role customers play in your product strategy
To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing...
Soapbox: The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Soapbox: Acquisition is great, but retention is better
Increasing repeat visitors is far more cost-effective and easier than acquiring new...
Soapbox: Who owns revenue in the new buying environment?
Marketers are in a prime position with their diverse skillset to evolve into growth roles but how we communicate and report needs to...
How to use agile marketing to prioritize high-value initiatives and improve productivity
Focus on the organization’s key objectives to prioritize projects and you can cut down on the noise of low-value...