Marketing Strategies Column
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to...
Here’s how we prepare for a new decade of marketing innovation
We should not be afraid to take a bolder approach with personalization if we're proactive in creating high standards with our customer's data...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
Broaden your marketing skills to succeed as an agile marketer
To be a good agile marketer, get yourself comfortable with the...
Soapbox: Does gamification have a place in your organization?
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified...
Salsify teams up with Snap36 to support 360-degree product images on Walmart.com
The partnership allows brands to create image-rich product pages that engage consumers and drive...
New challenges ahead for attribution with the rise of intelligent tracking prevention
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the...
What you need to know about mobile engagement in 2020
Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing...
You need to master data privacy, security and consumer trust to succeed in 2020
In executing your 2020 digital strategy, focus on delivering convenience, insights and digital integrity to your prospects and...
Build a smarter path to revenue and customer generation in 2020
The emerging focus is on orchestration, a next-level approach that builds off basic automation and adds new levels of intelligence in the...
6 critical martech elements to manage in 2020 for the customer journey
Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming...
Your ability to adapt and learn is essential to your success in 2020
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to...
The next battle in streaming wars: Addressable TV
TV advertising used to be for big budgets and broad audiences but now we can access highly relevant, specific audiences in the same way we can...
How agile adoption will change the way we work in 2020
We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming...
Using contact-level intent monitoring to close 3 critical performance gaps in ABM
As we head into 2020, we will see important improvements in demand visibility with sources we've all been...
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our...
3 major technology plays ahead for local commerce in 2020
We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from...
3 things marketers need to focus on in 2020
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile...
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
Neuroscience and beauty: How to create an immediate connection with your audience
The brain responds to beauty automatically, which underscores the significance of creating aesthetically pleasing...