Marketing Strategies Column
The pros and cons of marketing operations as a corporate vs. field function
Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and...
Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better...
CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing...
Searching for and winning the marketing moments that matter
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers...
The ABM view from the other side of the pond
While account-based marketing is gaining traction in the States, where does it stand in other parts of the world? Columnist Peter Isaacson...
Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack
How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can't ignore when it comes to a strong...
Exploring The Cutting-Edge: Predictive Marketing Analytics
Columnist Mary Wallace explains how predictive analytics can be used to reach out to the right buyers at the right moment based on the big-data...
Growing Marketing Technologists & The Future Of Modern Marketing
How do you find that unicorn employee who is both marketing-savvy and technology-savvy -- the marketing technologist? Contributor Travis Wright...
Questions To Ask About Your Biggest Marketing Technology Challenges
What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to...
Omnicom + Publicis = Publicom & Much Ado About Shareholder Equity? What’s The Real Impact?
There’s never a dull moment in the advertising world. The proposed Omnicom and Publicis merger has everyone talking, but what (if...
