Marketing Strategies Column
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email...
Re-thinking customer acquisition: What you cannot measure sometimes matters most
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute...
Here’s why experiential learning is better than being right
By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our...
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
An Adobe survey found better communication with other teams improves content marketing...
The most important skills for tomorrow’s CMO: Data analysis, privacy and security
CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your...
Marketing strategy and operations: The silent knights of your org
It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or...
How to advertise to an audience with an 8-second attention span
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention...
How agencies can better engage with clients using agile
Flexible contracts and a team-based strategy are key to creating an effective agile...
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to...
How next-generation algorithms could impact your marketing strategy
Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will...
During summer holidays, focus may change but email is still email
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal...
It’s not about your company: Why modern marketers need to be customer-centric
Here's how you change the conversation from "We need to sell to you" to "What customer problem are we trying to...
Why CMOs should care about digital policies
We need to develop and socialize digital policies to guide the C-suite and keep our brand's reputation safe from careless...
4 steps to becoming an experience brand
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also...
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
Marketers can operationalize customer feedback (whether you ‘own’ it or not)
Democratizing access to customer feedback is one of your most valuable assets in the feedback...
How marketers can take the lead with revenue optimization teams
Many marketers are best positioned to drive change, improve alignment and create new opportunities for business...
The glass was half full at Cannes this year: 3 trends on everyone’s lips
From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered...
How ransomware targets WordPress sites
We know ransomware is out there but stray from best practices in keeping our sites secure. Here are five tips to ensure security is at the...
The analytics market is consolidating. What does this mean for marketers?
Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform...