Marketing Strategies Column
3 things marketers need to focus on in 2020
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile...
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement...
Neuroscience and beauty: How to create an immediate connection with your audience
The brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first...
Preparing college students for the marketing profession takes commitment and planning
Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from...
How to perfect your email marketing strategy this holiday season
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and...
Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
How to stand out in your subscribers' inboxes during the holiday...
Gmail app adds AMP for Email support for Android and iOS
Brands will be able to deliver emails with dynamic content such as RSVPing to events within the Gmail...
Chatbots saved businesses $300,000 on average last year, study finds
Businesses report revenue growth and savings even as consumers indicate there is room for...
Martech and change management: Human factors matter most
Investing time to understand the nuances of change management can help martech practitioners deliver better...
Airship Journeys launches to enable better cross-channel marketing
Airship Journeys is designed to help marketers drive simple, effective cross-channel...
10 Lessons from 10 years in marketing and 10 in sales
A Salesforce VP shares his insights into how valuable it is when sales and marketing teams align to work toward common...
Don’t limit yourself to your obvious competitors when conducting a competitive analysis
Organizations need to monitor competitors in their industry but beyond it as...
Brand safety: Balancing risk and opportunity for your organization
Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business'...
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
Personalization gains wide adoption, but marketers can do better [Report]
While the right tools may be in place, marketers' use of individual data sources for personalization is...
Implementing agile marketing experiments lead to leadership buy-in
Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how...
Wrike joins Adobe partner program Marketo Launchpoint
The partnership is expected to improve marketing campaign workflows and project management...
Is it wise to rob CX to pay for growth?
The lack of attention to user needs will eventually manifest as a bottom-up revolt and when those users become decision-makers, it will...
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing...
Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive...