Marketing Strategies Column
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a...
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw...
Are these 5 content marketing myths holding you back?
Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success....
Sustainable digital marketing in today’s privacy-conscious world
MarTech Overtime: Digital policy expert Kristina Podnar answers questions on the details of digital privacy marketing practices from MarTech...
Anand Thaker on what’s next for martech in 2020
Here are three key themes from MarTech East that will transform...
Better data vs. big data: The importance of taking a lean data approach
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with...
My key takeaway from MarTech East: Empowering others in an organization leads to innovation
Enabling an organization to self-serve - with training - was a theme throughout the conference as a path to foster...
What do Charlene Li and Wayne Gretzky have in common?
They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing...
Building housewares brands with brand response TV
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain...
Soapbox: We need to be more skeptical about the insights we’re getting
In today's Soapbox, we must understand where our insights come from because we really don't want to be making major decisions based on faulty...
How to avoid a marketing technology #Fail
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an...
The 4 humanized elements of deliverability on the Periodic Table of Email
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science...
Email marketing and customer retention in the financial services industry
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from...
How marketers are changing agile practices to meet their needs
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their...
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital...
Soapbox: Complex state privacy laws hurt all of us
In today's Soapbox, it’s time our industry starts voicing the real problems that come with so many overlapping state privacy...
Insider tips: Here’s the kind of creative that wins over advanced TV audiences
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most...
If you want to be agile, you may need to change your company’s culture
Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees –...
How to use CX-led architecture to transform your business
The customer experience is the starting point in building technology to solve problems to improve everyday experiences....
It’s time to restore identity and trust to digital communications
Innovation to identify legitimate senders and eliminate bad actors are part of today's technology complexities in need of industry-wide...