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Martech Column

Soapbox: Let’s prove to Star Trek Picard that ads don’t have to annoy

We should aim to find ways to garner high conversion rates without always relying upon...

Steve Petersen | Mar 6, 2020 at 9:32 am ET

Is there a right way to buy marketing technology? (Short answer: Yes!)

Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne...

Tony Byrne | Mar 5, 2020 at 2:54 pm ET

Soapbox: What if I told you PDF’s biggest moment is yet to come?

Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this...

Yonatan Snir | Mar 2, 2020 at 2:45 pm ET

 

Valimail to offer free DMARC monitoring solution to domain owners

DMARC is a required industry-standard for brands that want to implement the new BIMI...

Jennifer Cannon | Feb 28, 2020 at 11:50 am ET

What are analytics experts looking to in 2020 with data and privacy?

Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy...

Andrew Garberson | Feb 28, 2020 at 10:52 am ET

Salesforce to buy Vlocity for $1.3 billion

Tuesday's earnings call went beyond finances as Salesforce officials announced changes to its leadership team and details of its latest...

Jennifer Cannon | Feb 26, 2020 at 5:39 pm ET

Verint Systems adds Adobe integration

The company aims to deliver streamlined access to customer insights and support more personalized customer...

Jennifer Cannon | Feb 25, 2020 at 2:19 pm ET

Soapbox: Martech is the diet pills of B2B

Sustainable revenue-generating marketing takes is not a quick fix, it's a full mental shift....

Josh Wagner | Feb 24, 2020 at 5:39 pm ET

Dun & Bradstreet launches in-market audience targeting for B2B marketers

The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...

Jennifer Cannon | Feb 24, 2020 at 2:09 pm ET

Soapbox: The challenges of CTV ad targeting

The guesswork to hone in on the right viewers in the home at scale, along with dynamically changing IP addresses, have marketers frustrated by...

Roy Shkedi | Feb 20, 2020 at 1:32 pm ET

Soapbox: Does the demise of third-party cookies mean we’re back to the future?

Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an...

Chris Elwell | Feb 12, 2020 at 11:59 am ET

Soapbox: Are ad blockers breaking the foundations of digital marketing?

Now is the time to start rethinking what’s next for website...

Alex Vale | Feb 11, 2020 at 12:38 pm ET

5 tips to help you make smarter martech investments

Here are some insider tips for media buyers to help you navigate through the noise of martech...

James Moore | Feb 5, 2020 at 12:38 pm ET

The MarTech Minute: ActiveCampaign, Frontify and Directly land more funding, Vectra Digital scoops up iPartnerMedia

The marketing technology week in review: A round up of news and announcements you may have...

Jennifer Cannon | Jan 31, 2020 at 3:32 pm ET

Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user...

Jennifer Cannon | Jan 30, 2020 at 12:03 pm ET

Is your marketing department the ‘useful idiot’ of your business?

In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In...

Ryan Phelan | Jan 29, 2020 at 3:24 pm ET

How emerging email innovation will impact marketers in 2020

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this...

April Mullen | Jan 28, 2020 at 12:52 pm ET

Soapbox: The death of cookies will bring new life to advertising

We must create personalized experiences to demonstrate real value that is focused on the consumer’s...

Robert Ravensbergen | Jan 27, 2020 at 10:16 am ET

Applying agile to deliver better customer journeys

Being agile marketers requires us to venture outside of our comfort...

Jennifer Cannon | Jan 24, 2020 at 1:47 pm ET

The MarTech Minute: ZoomInfo’s new B2B apps, funding news from AI startups and marketers on the move

The marketing technology week in review: A round up of news and announcements you may have...

Jennifer Cannon | Jan 24, 2020 at 10:30 am ET
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