Martech Column
Salesforce to buy Vlocity for $1.3 billion
Tuesday's earnings call went beyond finances as Salesforce officials announced changes to its leadership team and details of its latest...
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
Soapbox: Martech is the diet pills of B2B
Sustainable revenue-generating marketing takes is not a quick fix, it's a full mental shift....
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
Soapbox: The challenges of CTV ad targeting
The guesswork to hone in on the right viewers in the home at scale, along with dynamically changing IP addresses, have marketers frustrated by...
Soapbox: Does the demise of third-party cookies mean we’re back to the future?
Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an...
Soapbox: Are ad blockers breaking the foundations of digital marketing?
Now is the time to start rethinking what’s next for website...
5 tips to help you make smarter martech investments
Here are some insider tips for media buyers to help you navigate through the noise of martech...
The MarTech Minute: ActiveCampaign, Frontify and Directly land more funding, Vectra Digital scoops up iPartnerMedia
The marketing technology week in review: A round up of news and announcements you may have...
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user...
Is your marketing department the ‘useful idiot’ of your business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In...
How emerging email innovation will impact marketers in 2020
Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this...
Soapbox: The death of cookies will bring new life to advertising
We must create personalized experiences to demonstrate real value that is focused on the consumer’s...
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort...
The MarTech Minute: ZoomInfo’s new B2B apps, funding news from AI startups and marketers on the move
The marketing technology week in review: A round up of news and announcements you may have...
Why focusing on martech is too myopic
While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
Soapbox: AI will help marketers focus on being human again
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and...
Adobe moves its Experience Manager service to the cloud
By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across...
Business RCS messaging: Will it ever be a workable solution for marketers?
Android users can receive RCS messaging now but it's still an uncertain road ahead for marketers – and Apple isn't the only problem holding us...