Martech Column
Soapbox: Is mind-reading technology the future of consumer understanding?
There are ethical challenges in balancing the potential societal good of mind-reading technology with its truly dystopian shadow....
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing...
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email...
Automated marketing technology opportunities: Enhancing human opportunity
We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best...
MarTech Overtime: Why partnerships matter in securing your martech stack
Senior marketing manager Jorge Garcia shares advice from MarTech East on security reviews and how marketing and IT teams can work...
Lean not mean: A user-first framework for surveillance marketing
During MarTech East, Duane Schulz outlined the need to reconcile the demands of commerce with privacy pressures and how lean surveillance...
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a...
Oracle to acquire CrowdTwist, adding loyalty solutions to Customer Experience portfolio
The company continues to add CX capabilities with industry-focused features, new digital assistants and data-driven B2B capabilities for its...
Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital...
Pro Tip: Partnerships are critical in securing your martech stack
It’s past time to solidify the partnership with IT and security in your...
Vista Equity Partners acquires Acquia for $1 billion
The private equity firm is known for buying undervalued tech companies, centralizing operations and selling for a...
The MarTech Minute: HubSpot Video released in templates, funding news
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...
Cheetah Digital debuts Customer Engagement Suite for marketers
The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange...
Once you’ve defined your ideal customer, it’s buyer activity that matters most
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences...
Acquiring new martech? First, get a solid evaluation, buy-in process in place
What companies should consider and prioritize internally when acquiring new marketing...
The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...
Pro Tip: When to use a hotfix on your site during a sprint (and when not to)
In today's Pro Tip, beware of hotfixes because they can create chaos internally if things are done hastily and hurt the overall customer...
Soapbox: In a world of AI and digital shortcuts, humans crave human interaction
In today's Soapbox, when it comes to customer service, businesses can't forget the importance of human...
The MarTech Minute: Google’s updates Google Fusion Table users, Adobe Target rolls out extensive upgrades
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...
Product adoption: It’s tough to get return on investment with something that isn’t used
There are many obstacles in adding to your martech stack but understanding possible impediments means you can address them early in the...