Soapbox
Soapbox: The death of cookies will bring new life to advertising
We must create personalized experiences to demonstrate real value that is focused on the consumer’s...
Why focusing on martech is too myopic
While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer...
Soapbox: AI will help marketers focus on being human again
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and...
Soapbox: Does gamification have a place in your organization?
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified...
Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for...
Soapbox: Are we falling in love with technology or building what SMBs need?
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small...
Soapbox: Is mind-reading technology the future of consumer understanding?
There are ethical challenges in balancing the potential societal good of mind-reading technology with its truly dystopian shadow....
Soapbox: We need to be more skeptical about the insights we’re getting
In today's Soapbox, we must understand where our insights come from because we really don't want to be making major decisions based on faulty...
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital...
Soapbox: In a world of AI and digital shortcuts, humans crave human interaction
In today's Soapbox, when it comes to customer service, businesses can't forget the importance of human...
Soapbox: Complex state privacy laws hurt all of us
In today's Soapbox, it’s time our industry starts voicing the real problems that come with so many overlapping state privacy...