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Content Marketing & Martech

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Scott Brinker unveils his most populous Marketing Technology Landscape yet

At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...

Barry Levine | Apr 24, 2018 at 12:27 pm ET

Content nurturing for ABM: Moving from theory to practice

It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into...

Sonjoy Ganguly | Apr 16, 2018 at 3:15 pm ET

Gartner offers first Magic Quadrant for Content Marketing tools

The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for...

Barry Levine | Apr 4, 2018 at 4:00 pm ET

Connatix launches Stories for Publishers to bring native Story units to mobile sites

Publishers can implement the format made popular by social networks on their own sites -- and control the ad revenue....

Ginny Marvin | Mar 22, 2018 at 2:46 pm ET

Mastering nurturing in an always-on world

Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key...

Sonjoy Ganguly | Mar 12, 2018 at 12:49 pm ET

SourceMedia moves into dynamic native ads

The publisher is launching three types of native ads designed to move a B2B buyer along the buying...

Barry Levine | Mar 7, 2018 at 4:38 pm ET

Analog can scale too: What tech developments bring to local (non-ad tech) marketing

When you think local marketing, your mobile or local search may come to mind, but contributor Megan Hannay shares how technology is scaling more...

Megan Hannay | Mar 6, 2018 at 6:26 pm ET

Outbrain launches Sphere, a platform for content recommendations between premium publishers

Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for...

Barry Levine | Feb 14, 2018 at 3:59 pm ET

RIP A/B Testing

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...

Sponsored Content: Sentient Technologies | Feb 12, 2018 at 7:30 am ET

How to use brand mentions for SEO, or the linkless future of link building

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by...

Sponsored Content: Awario | Jan 30, 2018 at 7:30 am ET

LaterPay offers first paywall platform for AMP pages

The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met....

Barry Levine | Nov 29, 2017 at 1:43 pm ET

The evolution of phone marketing

In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage,...

Sponsored Content: CallTrackingMetrics | Nov 3, 2017 at 3:30 pm ET

Here’s how Marketo sees its new ContentAI

VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific...

Barry Levine | Oct 10, 2017 at 4:22 pm ET

Being SMART with your martech: Balancing product inputs and performance outputs

Don't just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing...

Andy Betts | Oct 10, 2017 at 10:22 am ET

Tracking the Accelerated Mobile Pages (AMP) Project

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...

Sponsored Content: CallTrackingMetrics | Oct 3, 2017 at 7:30 am ET

Vimeo launches its first live-streaming product & announces plan to acquire Livestream

Vimeo CEO Anjali Sud says live-streaming has been the top request from the site's creator...

Amy Gesenhues | Sep 28, 2017 at 10:25 am ET

4 domain name registration myths debunked

The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or...

Sponsored Content: Verisign | Sep 12, 2017 at 7:30 am ET

Applause CMO: Digital tech continues to change how customers are acquired and kept happy

For Charlie Ungashick, the shift in recent years has changed the direction and lifespan of his marketing...

Barry Levine | Sep 1, 2017 at 3:45 pm ET

Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’

Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human...

Tim Peterson | Aug 8, 2017 at 2:12 pm ET

Outbrain scoops up native advertising DSP Zemanta

The two companies are looking to scale programmatic native...

Ginny Marvin | Jul 26, 2017 at 11:05 am ET
  • Previous Articles »

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