Content Marketing & Martech
Making the most of small-screen content for big engagement impact
They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...
8 Major Google Ranking Factors — SEO Guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...
15 seconds of engagement as a simple content metric
inPowered is helping brands target engaged...
Upleveling your digital asset management strategy for the modern workforce
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market...
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple...
Taboola amplifies Bombas 2020 Pride Collection
Taboola Feed drives content to premium...
Setting up your content syndication program for success
Everything you need to plan, manage and measure content syndication programs and efforts, directly from real-world...
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising...
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...
MarTech Minute: Zeotap launches new CIP, Revcontent adds zip code targeting features
A quick round up of the latest marketing technology news and...
What should you expect from a B2B marketing automation platform?
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor...
The 5 best digital marketing courses for your digital success this year
Give your marketing career a boost with these popular digital marketing training...
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
B2B buyers consume an average of 13 content pieces before deciding on a vendor
A mix of first and third party content is required to seal the deal....
Marketers struggle to stay ahead of technology advancements
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO...
GoDaddy buys content creation app Over, plans to integrate features into its product suite
Small businesses use Over to easily create digital...
Adobe moves its Experience Manager service to the cloud
By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across...
Cloudinary announces DAM integration with Shutterstock
The integration makes it easier for Cloudinary users to access and collaborate on visual...