Content Marketing & Martech
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Better personalization: The intersection of AI, automation and marketing
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today. ...
Conductor CEO Besmertnik discusses vision of ‘ethical marketing’
To win as a marketer in the long term, you have to 'remember the people on the other side of the screen,' he says....
Adobe to acquire Marketo for $4.75 billion
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...
With Adobe possibly eyeing Marketo, what would that mega-merger mean?
According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. to extend its marketing automation offerings....
HubSpot adds on-board video capability with Vidyard integration
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot...
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...
AI and IA: How artificially intelligent automation is driving scalable marketing
What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's...
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....
Earned media platform Cision adds image tracking with ShareIQ purchase
ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly...
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into...
The benefits of balancing ABM with other marketing strategies
Sure, account-based marketing is great, says contributor Patricia Hursh, but it won't drive website traffic or increase brand awareness...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
How mid-size companies can adopt the enterprise mindset to win accounts
How can you step up your marketing efforts and punch well above your weight class? Contributor Sonjoy Ganguly says it's all in the strategic...
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
Content nurturing for ABM: Moving from theory to practice
It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into...
Gartner offers first Magic Quadrant for Content Marketing tools
The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for...
