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Content Marketing & Martech

How Equinox pivoted from clubs to content

Using collaboration service Airtable, the in-person fitness brand rapidly re-thought its digital...

Kim Davis | Mar 29, 2021 at 12:10 pm ET

The 8 best digital marketing courses in the US

Take advantage of remote learning opportunities with these recommended...

Sponsored Content: Careerplay | Mar 3, 2021 at 8:10 am ET

Sitecore announces headless CMS offering

Experience Edge offers hybrid headless...

Kim Davis | Dec 9, 2020 at 12:08 pm ET

 

Be a digital marketing winner with these 3 powerful video storytelling strategies

Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...

Sponsored Content: Cloudinary | Nov 30, 2020 at 7:30 am ET

Beyond the relaunch: Evolve your web strategy toward regular iteration

Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web...

Sponsored Content: Pantheon | Nov 23, 2020 at 7:30 am ET

Acquia integrates the AgilOne CDP across its suite, announces other updates

The latest initiatives on Acquia's Drupal and Marketing Clouds, announced at Acquia...

Kim Davis | Oct 20, 2020 at 3:30 pm ET

Content marketing platform NewsCred rebrands as Welcome

Launches new marketing management...

Kim Davis | Oct 14, 2020 at 11:01 am ET

The growing importance of content analytics

Analysis and measurement is foundational for content efficiency....

Rodric Bradford | Oct 1, 2020 at 10:23 am ET

Making the most of small-screen content for big engagement impact

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...

Sponsored Content: Cloudinary | Sep 24, 2020 at 7:30 am ET

8 Major Google Ranking Factors — SEO Guide

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...

Sponsored Content: SEO PowerSuite | Sep 15, 2020 at 7:30 am ET

15 seconds of engagement as a simple content metric

inPowered is helping brands target engaged...

Kim Davis | Aug 7, 2020 at 12:37 pm ET

Upleveling your digital asset management strategy for the modern workforce

The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...

Sponsored Content: Cloudinary | Jul 16, 2020 at 7:30 am ET

Content marketing in times of disruption

What brands need to consider to produce timely content and stay relevant during market...

George Nguyen | Jul 14, 2020 at 10:42 am ET

Clean and fast content unleashes marketing’s potential

Stepping up to the challenge of delivering ever-changing content across multiple...

Rodric Bradford | Jun 29, 2020 at 3:52 pm ET

Taboola amplifies Bombas 2020 Pride Collection

Taboola Feed drives content to premium...

Rodric Bradford | Jun 25, 2020 at 3:29 pm ET

Setting up your content syndication program for success

Everything you need to plan, manage and measure content syndication programs and efforts, directly from real-world...

Digital Marketing Depot | Jun 23, 2020 at 12:00 pm ET

Actionable ways to drive diversity, equity and inclusion in your marketing organization

How to stop paying lip service to diversity and create meaningful change in the marketing and advertising...

Ginny Marvin | Jun 16, 2020 at 3:26 pm ET

Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...

Kyle Henderick | May 27, 2020 at 12:21 pm ET

MarTech Minute: Zeotap launches new CIP, Revcontent adds zip code targeting features

A quick round up of the latest marketing technology news and...

Amy Gesenhues | Apr 17, 2020 at 12:00 pm ET

What should you expect from a B2B marketing automation platform?

If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor...

Pamela Parker | Apr 9, 2020 at 5:10 pm ET
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