Content Marketing & Martech
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Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
Content nurturing for ABM: Moving from theory to practice
It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into...
Gartner offers first Magic Quadrant for Content Marketing tools
The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for...
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Publishers can implement the format made popular by social networks on their own sites -- and control the ad revenue....
Mastering nurturing in an always-on world
Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key...
SourceMedia moves into dynamic native ads
The publisher is launching three types of native ads designed to move a B2B buyer along the buying...
Analog can scale too: What tech developments bring to local (non-ad tech) marketing
When you think local marketing, your mobile or local search may come to mind, but contributor Megan Hannay shares how technology is scaling more...
Outbrain launches Sphere, a platform for content recommendations between premium publishers
Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for...
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by...
LaterPay offers first paywall platform for AMP pages
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met....
The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage,...
Here’s how Marketo sees its new ContentAI
VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific...
Being SMART with your martech: Balancing product inputs and performance outputs
Don't just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing...
Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...
Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Vimeo CEO Anjali Sud says live-streaming has been the top request from the site's creator...
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or...
Applause CMO: Digital tech continues to change how customers are acquired and kept happy
For Charlie Ungashick, the shift in recent years has changed the direction and lifespan of his marketing...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human...
Outbrain scoops up native advertising DSP Zemanta
The two companies are looking to scale programmatic native...
