Content Marketing & Martech
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Navigating the programmatic turn in content distribution
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety,...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
On the internet, advertisers want to know if you’re really a dog
In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake...
NetLine brings company-targeting to its self-service content marketing portal
Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific...
Revcontent takes first step in its new ‘Truth Initiative’
The content recommendation service says this initiates a new effort to better filter out fake content and fake news...
Yandex opens its content recommendations platform to all publishers
Media companies, content creators will have access to push material directly into the Yandex Zen recommendations...
TurnTo Networks enters review syndication with ‘first open network’
Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer...
Taboola’s grid of recommended stories is now an infinite, scrolling feed
By adopting a card-based feed of content, ads and video, Taboola is looking to revolutionize its real estate and increase flexibility for...
Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant is today announcing new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on...
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...
Scaling your content without draining your budget
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to...
Taboola & The Trade Desk now offer a single interface for native ads, video ads
The content discovery service takes another step toward making video a standard part of its...
Aprimo adds digital asset management with ADAM acquisition
With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’...
Urban Airship expands app notification capabilities to mobile web and PC
Company says it's the first fully integrated notifications platform....
How to use your unique dataset to create valuable content
This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like...
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes...
DataSift offers first analysis at scale of how LinkedIn’s members engage with content
The new service can be used to find and target audiences, boost a brand’s image or improve content...
Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
The announcements highlight the continued evolution of ‘brick-and-bits’...
