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Coronavirus

Yelp launches “health and safety measures” community feedback feature

Yelp launches new rating feature for community to leave feedback on local business social distancing and mask...

Carolyn Lyden | Jan 12, 2021 at 11:45 am ET

Marketing the COVID vaccine faces familiar challenges

Selling the COVID vaccine will require personalized and empathetic...

Kim Davis | Dec 23, 2020 at 11:03 am ET

One view of the future of events: niche and hybrid

There are still many questions to be answered about the events landscape...

Kim Davis | Dec 21, 2020 at 8:00 am ET

 

Virtual events are here to stay: and they’re a digital channel

Integrate argues that virtual events should be seen as something more than substitutes for...

Kim Davis | Nov 19, 2020 at 3:17 pm ET

How changes in logistics and the supply chain will impact customer experience

Global upheavals in the supply chain have implications for brands and...

Kim Davis | Oct 22, 2020 at 12:35 pm ET

Deloitte’s 7 marketing trends for 2021 include agile, digital transformation

Deloitte report finds agile marketing, authenticity key as brands must meet "human...

Kim Davis | Oct 19, 2020 at 3:10 pm ET

What a long, strange year in digital marketing

Looking back at the changes forced on B2B and consumer marketing...

Kim Davis | Oct 15, 2020 at 12:11 pm ET

CX maturity can lead to business success

CX maturity can be measured, and aligns with success, says new...

Kim Davis | Oct 8, 2020 at 12:30 pm ET

What Digital Asset Management is and why marketers should care

How enterprises are using DAMs in 2020 and why COVID is increasing adoption....

Pamela Parker | Sep 25, 2020 at 3:47 pm ET

Back to school looks very different this year

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...

Christi Olson | Aug 27, 2020 at 10:34 am ET

Zendesk responds to global CX pressures

Customers needs and expectations are spiking as Zendesk releases Enterprise...

Kim Davis | Aug 25, 2020 at 3:02 pm ET

Business stress is no excuse to spam

Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been...

Ryan Phelan | Aug 4, 2020 at 10:26 am ET

WFH digital marketers and tech workers are more productive — and burned out

Opportunities and challenges abound in the new WFH...

Greg Sterling | Jul 10, 2020 at 9:06 am ET

How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

Data shows positive audience response to inbound and outbound marketing, but response to sales emails...

Kim Davis | Jul 8, 2020 at 10:40 am ET

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

Cautious consumers want more information about COVID-19 precautions....

Greg Sterling | Jul 2, 2020 at 12:13 pm ET

Are CMOs too optimistic about 2021?

A new report from Gartner finds marketers playing the glad game—unlike the rest of the...

Kim Davis | Jul 1, 2020 at 10:55 am ET

ABM is more relevant than ever in the time of COVID

Demandbase and Triblio CEOs discuss COVID and their recent big corporate...

Kim Davis | Jun 26, 2020 at 2:20 pm ET

Agile marketing in the era of COVID-19, BLM and recession

Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...

Ryan Phelan | Jun 16, 2020 at 8:23 am ET

MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences

A quick round up of the latest marketing technology news and...

Amy Gesenhues | May 22, 2020 at 9:23 am ET

Call Analytics tools in the spotlight: Marketing’s unsung heroes

The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...

Pamela Parker | May 21, 2020 at 3:51 pm ET
  • Previous Articles »
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