Coronavirus
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
Are CMOs too optimistic about 2021?
A new report from Gartner finds marketers playing the glad game—unlike the rest of the...
ABM is more relevant than ever in the time of COVID
Demandbase and Triblio CEOs discuss COVID and their recent big corporate...
Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...
MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences
A quick round up of the latest marketing technology news and...
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant...
Soapbox: As customers are forced to cheat on their favorite brands, will they come back?
Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products...
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...
Authentic communication is more important than ever in the age of coronavirus
Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like...
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know your thoughts on attending live person events through the end of this...
Soapbox: Customer-centricity in the new normal
All our underlying assumptions about what makes consumers tick need to be...
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with...
Soapbox: Can adtech sourced data be used in the fight against COVID-19?
If the population could be targeted with online ads using offline data while preserving privacy, this could help solve the COVID-19 contact...
Don’t block the news: Tips to balance brand safety and corporate responsibility
Advertisers have a corporate social responsibility to find a way to balance their need to protect the brand with support of news sites,...
Discover MarTech takes a deep dive into digital transformation
The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists -- whether you're a martech maestro, modeler...
Pro Tip: Managing marketing efforts in the coronavirus era
Navigating such uncertain times requires agility, patience and...
Soapbox: SMBs increased exposure from remote work requires a different data security approach
Privacy settings may not be aligned with the usual office devices at-home so hardware and internet providers should be providing updated...
COVID-19 stories: Marketers are using this time to build community
Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the...
A new KPI for marketers: Humanity
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each...