Coronavirus
Virtual events are here to stay: and they’re a digital channel
Integrate argues that virtual events should be seen as something more than substitutes for...
How changes in logistics and the supply chain will impact customer experience
Global upheavals in the supply chain have implications for brands and...
Deloitte’s 7 marketing trends for 2021 include agile, digital transformation
Deloitte report finds agile marketing, authenticity key as brands must meet "human...
What a long, strange year in digital marketing
Looking back at the changes forced on B2B and consumer marketing...
CX maturity can lead to business success
CX maturity can be measured, and aligns with success, says new...
What Digital Asset Management is and why marketers should care
How enterprises are using DAMs in 2020 and why COVID is increasing adoption....
Back to school looks very different this year
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...
Zendesk responds to global CX pressures
Customers needs and expectations are spiking as Zendesk releases Enterprise...
Business stress is no excuse to spam
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been...
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
Are CMOs too optimistic about 2021?
A new report from Gartner finds marketers playing the glad game—unlike the rest of the...
ABM is more relevant than ever in the time of COVID
Demandbase and Triblio CEOs discuss COVID and their recent big corporate...
Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current...
MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences
A quick round up of the latest marketing technology news and...
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant...
Soapbox: As customers are forced to cheat on their favorite brands, will they come back?
Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products...
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations...