CRM: Customer Relationship Management
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Will People-Based Marketing take over?
Maybe, but first let’s define what it...
SugarCRM launches first product to help provide a ‘full view of customer’
Called Hint, it automatically finds additional data for CRM contacts and is the initial offering in a new Relationship Intelligence...
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and...
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all....
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google...
Beyond the martech stack: It takes an orchestra to solve the customer experience
The vision of a customer-focused single entity is becoming the Holy Grail for...
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers....
How blockchain-based identity could change digital marketing
The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might...
Mayur Gupta: Marketing needs ‘someone to orchestrate the symphony’ (MarTech Conference)
At MarTech Conference 2017, Spotify executive urges marketers to better manage the collision of art and...
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week,...
The Mufasa Metric: Rethinking attribution in the Engagement Economy
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as...
What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...
Adaptive marketing: The key to winning in the Engagement Economy
Today's consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar...
Adobe launches a super-cloud to manage customer experience
This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to...
What is customer marketing?
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using...
Urban Airship expands app notification capabilities to mobile web and PC
Company says it's the first fully integrated notifications platform....
Salesforce opens its Einstein AI layer to all customers
Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for...
Here’s how & why CDPs differ from CRMs & DMPs
We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data...
The new customer marketing lifecycle in the Engagement Economy
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are...
Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad...
