CRM: Customer Relationship Management
Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”
The companies seek to help marketers improve their customer acquisition efforts and drive value across addressable digital...
Marketing Cloud Datorama brings no-code approach to data
The new features are expected to help marketers create consistencies across their data for better analysis and data...
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
Performance degradation affecting Salesforce clients
The technology giant is providing regular updates as it works on addressing the...
Breaking loyalty silos
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?...
The MarTech Minute: HubSpot’s newest solutions, Bloomreach and Salesforce launch search connector, DialPad reveals new AI for Uberconference and more
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s...
HubSpot partners with Supermetrics, adding multi-portal analytics and reporting
The new partnership will help marketers access, analyze and report data across HubSpot...
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email...
SugarCRM introduces new capabilities for CX applications
SugarCRM’s new offering combines intelligence CX and...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you....
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with...
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform...
Are revenue optimization teams the answer to alignment issues?
It is more critical than ever that sales and marketing collaborate in the end-to-end sales...
New study from Pega shows consumers don’t trust artificial intelligence
The recently published report points to the lack of empathy exhibited by AI as driving force behind...
IAB releases Augmented Reality for Marketing playbook
The newly published resource provides a framework for brands, agencies considering...
Low-code blockchain platform announced at Salesforce TrailheaDX 2019
The solution simplifies development with an interface built for...
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business...
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and...