CRM: Customer Relationship Management
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...
LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
LinkedIn says the Q4 product release for the sales management platform is the biggest to date....
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Is there a place for CRMs in a CDP world?
Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Consumers say they want much more control over their personal data
91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data....
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target...
Better personalization: The intersection of AI, automation and marketing
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today. ...
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app and launching an SDK and training program for...
119 billion reasons why brands must control their customer data
With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage...
HubSpot goes offline just hours after announcing upgrades to its enterprise suite
The company issued a mea culpa, blaming the outage on a bug in the confirmation code that's now been...
A blended ABM approach: Designing programs
Contributor Jessica Fewless reviews how a blended ABM approach using personalization, events and direct mail can benefit B2B...
LinkedIn’s latest Sales Navigator updates come with ‘Deals’ feature & Office 365 integration
After releasing a redesign in February, LinkedIn has added more features and integrations to its sales prospecting tool....
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....
Salesforce promotes COO Keith Block to co-chief executive
The former Oracle executive will share leadership with chairman and co-founder Marc...
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights....