CRM: Customer Relationship Management
Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech...
How the acceleration of AI will drive digital transformation: Automation and personalization
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization....
Salesforce invests in email capabilities with new Content Block SDK for email marketing
The CRM company says that it will continue to innovate in the email space because it is the most valuable channel with the highest...
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase...
CMOs: Look to musicians for advice on a martech stack that performs
Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original 'stack' users....
Mastering nurturing in an always-on world
Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key...
Help your people help your customers
Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales...
Analog can scale too: What tech developments bring to local (non-ad tech) marketing
When you think local marketing, your mobile or local search may come to mind, but contributor Megan Hannay shares how technology is scaling more...
Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service
Known for its collection of business software, the company is now adding a voice/text conversational interface and a for-hire backend to its...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...
Revitalizing the long-term relationship between marketing and sales
Contributor Josh Aberant explains why the relationship between sales and marketing has changed -- and how leading SaaS firms are leveraging it...
Beyond the AI hype: AI is here and now, and adoption is rising
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it's already being widely employed and will soon be a must-have...
Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better...
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...
Showpad gives companies a new way to help their sellers sell
The platform says it’s creating “salespeople of the...
‘Always On’ is at the heart of every ABM strategy — here’s why
For some it won't be an easy transition, but contributor Sonjay Ganguly says the days of campaign-based marketing are...
Practical advice for planning a CRM marketing stack upgrade
Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth...
Salesforce’s new tool facilitates personalized customer communication across its clouds
The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner...
What does the GDPR mean to your third-party data processors?
Data controllers and processors will be equally responsible for compliance with the EU...
Salesforce and Google’s partnership could be a boon to marketers
A new strategic partnership between Google’s analytic and cloud tools and Salesforce’s CRM capabilities promises to give marketers...
