CRM: Customer Relationship Management
How an SMB embraced digital transformation during a pandemic
As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM...
Customize your email marketing with the power of personalization
Real-world examples of how you can make personalized recommendations when your email is opened - not when it’s...
Drive customer engagement with the power of personalization
Create email campaigns with personalized recommendations at the moment it’s opened - not when it’s...
B2B marketing trends shaping 2021
Know the trends and set yourself up for success for the rest of the...
Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers
The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data...
How one CRM platform is helping drive the revenue cycle
The state of CRM through the eyes of...
The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM....
SAP is crossing the CDP finish line
SAP's CDP, available in November, will connect front and back-office...
Salesforce reinvents its flagship conference as Dreamforce To You
Salesforce CMO Stephanie Buscemi reveals the thinking behind this year's...
It’s time to think differently: Oracle CX Cloud
An update on Oracle's offering for marketers on the occasion of Cloud CX virtual...
Release Notes: CRM + project management = Insightly’s new mobile app
Also provides faster and more secure access to CRM...
Release Notes: Salesforce announces innovations for uncertain times
The latest enhancements to the suite respond to the current business...
MarTech Minute: Creatio launches low-code CRM platform, Arm Treasure Data releases new CDP features
A quick round up of the latest marketing technology news and...
MarTech Minute: Pipedrive buys Mailigen, Coveo launches CX tool
A quick round up of the latest marketing technology news and...
MarTech Minute: Zendesk adds sales suite, Leanplum hires CEO
A quick round up of the latest marketing technology news and...
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target...
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management...
The MarTech Minute: The latest acquisitions by Infosys, Brainlabs and Upland and new Adobe Spark features
The marketing technology week in review: A round up of news and announcements you may have...