CRM: Customer Relationship Management
The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM....
SAP is crossing the CDP finish line
SAP's CDP, available in November, will connect front and back-office...
Salesforce reinvents its flagship conference as Dreamforce To You
Salesforce CMO Stephanie Buscemi reveals the thinking behind this year's...
It’s time to think differently: Oracle CX Cloud
An update on Oracle's offering for marketers on the occasion of Cloud CX virtual...
Release Notes: CRM + project management = Insightly’s new mobile app
Also provides faster and more secure access to CRM...
Release Notes: Salesforce announces innovations for uncertain times
The latest enhancements to the suite respond to the current business...
MarTech Minute: Creatio launches low-code CRM platform, Arm Treasure Data releases new CDP features
A quick round up of the latest marketing technology news and...
MarTech Minute: Pipedrive buys Mailigen, Coveo launches CX tool
A quick round up of the latest marketing technology news and...
MarTech Minute: Zendesk adds sales suite, Leanplum hires CEO
A quick round up of the latest marketing technology news and...
Is personalization, ID resolution worth risking customer trust?
As privacy regulations continue to expand and ad blocker usage grows, marketers are being forced to reconsider how they track and target...
Verint Systems adds Adobe integration
The company aims to deliver streamlined access to customer insights and support more personalized customer...
Dun & Bradstreet launches in-market audience targeting for B2B marketers
The company claims the new solution will help marketers pinpoint richer buying signals from customers who are ready to...
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management...
The MarTech Minute: The latest acquisitions by Infosys, Brainlabs and Upland and new Adobe Spark features
The marketing technology week in review: A round up of news and announcements you may have...
LinkedIn Sales Navigator adds features to streamline workflows
Faster lead imports to Salesforce, new alert notifications and search features are among the...
Customers want more text-based customer support options from brands
Your customers want to text for live support. Are you...
Salesforce buys Evergage CDP platform to boost real-time personalization capabilities
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry...
Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren't prioritizing user...
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology...
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
The company hopes to address complex usability challenges marketers face that are commonly associated with legacy enterprise...